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How WiFi sponsorships can help your business

Since a reliable WiFi connection serves as a great communication tool, it has become a must-have service in organized events where businesses can leverage WiFi sponsorships on branded splash pages to back the cost of offering event-wide WiFi.

What is sponsored WiFi?

A sponsorship is a relationship between an event or a program and a business or an individual of an agreed-upon amount of exposure in exchange of support, oftentimes financial. A sponsorship is oftentimes an ongoing arrangement.

There are many different types of WiFi sponsorships. The breakdown of how WiFi sponsorships work is that on one side there is the event or location where the WiFi connection is provided free of cost, and on the other, there is the brand, company or person that subsides the costs of the WiFi connection supplied.

Advantages of WiFi sponsorships

The goal behind sponsorships is to receive recognition and increase brand awareness. Unlike other forms of advertising, WiFi sponsorships allow consumers and businesses to interact in real-time through a branded splash page. Instead of spending a large part of your budget on traditional advertising methods, WiFi sponsorships allow you to engage with hundreds of potential customers at a much lower cost. For example,

Some of the benefits of WiFi sponsorships include, but are not limited to, the possibility to:

  • Target the right audience by sponsoring the WiFi network at the right event that gives you direct access to your target market
  • Generate leads and create a community because the target audience is more apt to engage with a brand, promote a brand or service or purchase a product after being provided a much-sought-after free service like WiFi with a personalized user experience.
  • Increase brand exposure and visibility by providing a platform, such as a branded splash page where sponsors can execute marketing campaigns and advertising their brand using an image or a video ad.

Some examples of common types of WiFi sponsorships

WiFi sponsorships for a good cause

A brand or company can sponsor the WiFi connection at events that promote a cause or a charitable and voluntary organization as it is a unique opportunity to show they care, this is often times called cause-related marketing where the event gets financial aid from the business and the company gets exposure and bonus-points for goodwill.

WiFi sponsorships for advertising

Many companies use WiFi sponsorships to advertise their product or service on a network’s splash page. For example, a brand of hair products sponsors a chain of hairdressers. In exchange for exclusive WiFi sponsorship, the brand pays for all wifi deployments within the salons and uses the network’s splash page to advertise their product and collect user data to execute targeted marketing campaigns.

WiFi sponsorships for sporting events

WiFi is a valued service for attendees and brands alike at sporting events, especially considering that around 70% of the spectators at these events use a smartphone. WiFi sponsorships in these types of events provide a unique opportunity for brands to not only advertise to a large group of people at once but also display targeted ads. WiFi sponsorships at sporting events is becoming extremely popular as they gain massive attention and the combination of smartphones, high-speed WiFi, and fans means more engagement for brands. It is obvious that the bigger the audience at the events, the most sponsorships opportunities that there are. This often results in a correlatively high ROI, especially during live sporting events.

Tanaza features useful for WiFi sponsorships

Tanaza provides a wide range of useful features for WiFi guest access than can come in handy for business considering the possibility of a WiFi sponsorship.

Captive portal

The captive portal can be used as a marketing tool to collect data and segment users so that businesses that provide Wi-Fi to their clients can collect useful data and segment it for their marketing campaigns. The captive portal can also be used to communicate information, insert audio-video advertisement and other similar content that will be seen by users during the authentication process.

Integrations and APIs

You can leverage new contacts and newly generated data for email marketing purposes using Mailchimp, or by exporting it to any third party marketing platform or CRM to run high-ROI marketing and sales campaigns, or last but not least, to set up your own integration with any third party system using Tanaza’s “Push notifications” APIs.

Web content filtering

When deploying a Wi-Fi network in a public place, this feature enables you to block users from accessing inappropriate or unauthorized websites and applications while using your WiFi network.

Dashboard

All information and data captured about WiFi clients is stored within Tanaza’s analytics dashboard, an intuitive web-based tool to access your social stats and clients’ contact details. The dashboard helps you analyze data and discover how to better engage with your customers and bring visibility to your brand.

Related articles:

https://www.tanaza.com/blog/wifi-advertising-how-to-leverage-wifi-networks-in-public-places/

Tanaza hotspot system for Cisco Meraki users

Tanaza hotspot system is now compatible with Cisco Meraki indoor and outdoor devices.

 

Tanaza’s compatibility with Cisco Meraki enables WiFi professionals to utilize Tanaza’s hotspot features on Meraki devices, without replacing the vendor’s firmware.

Tanaza’s integration with Cisco Meraki enables Meraki Cloud Dashboard users to continue managing their access points from the Meraki interface while simultaneously using the Tanaza captive portal. With Tanaza, the WiFi network administrator can also customize the splash page of multi-vendor networks, composed of access points of different brands (including Meraki) from a single centralized dashboard.

Thanks to this new integration, Cisco Meraki users can set up free and paid hotspots with Tanaza’s captive portal. This means that WiFi network administrators will be able to create and customise their captive portals, collect data about WiFi users, and leverage their WiFi networks for marketing purposes.

Tanaza’s hotspot features such as the analytics dashboard, “remember me” and the splash page editor with its advertising tool and its multiple authentication methods, such as custom forms, social login and the couponing system, etc, will be available on Meraki-based WiFi hotspots.

 

>> Learn how to leverage Tanaza’s hotspot features with Cisco Meraki devices

 

This compatibility is still in BETA stage and is available on request for any Meraki devices.

If you would like to test out this new integration, please contact sales@tanaza.com.

 

More about Tanaza’s compatibility for high-end devices

 

Tanaza core is to provide an all in one software that empowers the feature set of 3rd party access points in the SMB range, adding an extremely easy to use hotspot software.

Since our customers, mainly channel partners, MSPs, system integrators, were extremely satisfied to use Tanaza for cost-efficient deployments and highly valued our hotspot features, they expressed interest in using it also with their more enterprise deployments.

For this reason, we listened to the feedback from our community for ideas and decided to make Tanaza’s hotspot system compatible with Cisco Meraki devices.

 

>> Learn to use Tanaza hotspot with high end devices (e.g. Cisco Meraki, Ruckus)

Tanaza new feature idea: Leverage custom form fields to obtain more data about WiFi users

SITUATION

WiFi Social login facilitates the customers’ experience when trying to connect to a WiFi network and provides user data to network administrators who wish to promote their product or service based on data-driven decisions.

When deploying a public WiFi network, authentication methods like WiFi social login can help any type of business generate new leads and increase its brand awareness. The social login authentication method gathers important data like user email address, phone number, gender, age, birth date, location, and name, etc.

Thanks to Tanaza’s WiFi Authentication Splash Page, which already includes social login capabilities, network administrators can leverage the personal data shared on social networks to create targeted marketing campaigns based on a user’s profile info. However, as not all users make their information public on their social networks, in some cases it is possible that the user data provided by social networks is not enough to develop a targeted marketing campaign.

 

SOLUTION

With this in mind, Tanaza has plans to develop a new feature that helps network administrators collect custom data in addition to the data already collected once they have already authenticated using popular methods like social login.

The idea behind this feature is to provide a system that allows network administrators to request additional information about their users by inserting a custom form field after social authentication and before optional social actions that users must fill in before connecting to the WiFi. Furthermore, since the data collected is not always 100% reliable, this feature could also function as a form of verification regarding the accuracy of any previous data collected.

 

EXAMPLE

One of the most common use case scenarios where a feature like this could be applied is one where network administrators deploy public hotspots in locations like shopping centers in order to collect relevant data about their visitors.

So, say a user at a mall authenticates through social login, the network administrator could also use custom form fields to request additional info, such as their fidelity card number and their mobile number. The fidelity card number would enable the network administrator to understand who the user is and targeted it more closely with discounts and offers tailored specifically to the user, whereas the mobile number would serve as a verification system in order to identify the number of users (one phone number = one wifi user) or to avoid the creation of fake accounts. A OTP (One Time Password) would be sent to the mobile number, which the user would be asked to copy-paste the code into the splash page in order to complete the login.

This feature could allow network admins to practice data profiling with the data collected using popular login methods like social login or coupons, and at the same time collect custom verified data to support a variety of loyalty marketing campaigns.

The incremental field verification feature could be made available after any kind of login available on the captive portal, including coupons. If you wish to see this feature developed by Tanaza’s R&D team, you can upvote it on our success portal.

Paid WiFi: how to configure a couponing system

WiFi is now a fundamental service developed in public places to enhance customers experience and engage with them. It is true that people are usually expecting to connect to a WiFi network for free. Nevertheless, in some particular cases, customers are willing to pay to access to the internet. Indeed, according to the Devicescape, nearly 25% of 3,000 people surveyed said that they could pay up to $3 an hour for WiFi.

Thus the main difficulty for an internet service provider when selling WiFi is to strike the balance between the price of WiFi and the service provided. We recommend WiFi professionals to configure paid hotspots only if there are not too many free hotspots in the same area. The WiFi network administrator has to bring an added-value to WiFi users to encourage them to pay.
This could be for example the fact that there is no free alternative, or an extra capability for the user when browsing the internet.

The typical environments to develop WiFi paid hotspot are public places like airports, train stations, hotels, conferences and events or holiday resorts. Indeed, by using the Tanaza couponing system, WiFi network administrators can manage the expiration date, the session duration, the number of allowed devices, the bandwidth per SSID and the maximum amount of data in download and upload, allowing them to suggest different offers to WiFi users.

One possible configuration in an airport could be to provide 10 minutes of free WiFi with limited upload data and then, sell coupons for unlimited WiFi session to WiFi users who need more.
The custom splash page should show to WiFi users which are the different possibilities by displaying a message such as “use WiFi for free for 10 minutes. Buy a coupon for unlimited internet session”.
Coupons can be sold directly to a front desk or through external splash pages featuring a credit card system or a PayPal platform.

Paid WiFi: when should you configure a couponing system

The Tanaza couponing system allows WiFi network administrators to generate tons of coupon passwords quickly and to control the usage of these.
All details are stored on the dashboard such as the status (used/unused), the date of creation, the expiration date, the download quota, the upload quota and the number of devices connected. Coupons can also be invalidated or reprinted.

We recommend WiFi network administrators to configure at least two different public SSIDs: the first one with limited bandwidth, limited time session and a limited number of devices per user. The second one, with the coupon login mode, with unlimited bandwidth, unlimited time session and an unlimited number of devices per user.

Find out more information below in our Tanaza Couponing system presentation!

Paid WiFi: when should you configure a couponing system

How to use WiFi as a marketing tool in a bar

How to use WiFi as a marketing tool in a bar

Tanaza is a software for WiFi management that allows owners or public places to turn their public hotspot into a lead generation and marketing tool. Indeed, Tanaza features a built-in captive portal that enables network managers to personalise the way WiFi users log to the network and so the type of users data collected. Find out in this article how to maximise a WiFi hotspot in a public place like a bar.

 

Choose the right WiFi login mode

Tanaza features many login modes which allow you to gather different types of information about your customers like name, surname, age, gender, location, birthdate, type of device (smartphone, computer, tablet). WiFi network administrators can choose between email authentication, telephone number, button login, social login (Facebook, Instagram, Twitter, Linkedin etc.), custom form.

In a previous article, we explain to you why the Social login is one of the most easiest login modes for public spaces like bars and restaurants. Keep in mind that in public places like bars and restaurants, most WiFi users access the network with their smartphone, so think responsive and set up a mobile-friendly login mode.

 

Generate Leads from WiFi 

Tanaza captive portal collects data about WiFi users in a location, allowing the WiFi administrators to generate leads for their end-user customers. With Tanaza, venues like bars and restaurants gather real and up-to-date insights about their clientele, allowing them to understand their customers better and position their brand and services more effectively. Moreover, lead generation through WiFi is extremely cost-effective as it has only fixed costs, not variable costs based on the number of collected leads.

WiFi network administrators can generate tons of leads by simply enable the Tanaza captive portal, and export all  data collected to a third marketing application like MailChimpThe information and data captured about WiFi users are automatically stored within the Tanaza’s analytics dashboard which is an intuitive web-based tool to access social stats and clients’ contact details. The dashboard helps WiFi network administrators analysing data and discovering how to better engage with customers.

How to use WiFi as a marketing tool in a bar

Engage with your customers thanks to WiFi

Once data is collected and stored on the analytic dashboard, WiFi network administrators can engage with their end-user customers, generating more online and offline conversions.
Customers are engaged while connected to WiFi making them more likely to appreciate discounts/offers, familiarise them with a brand, incentivise to make a purchase and to interact with the brand on social media. For example in a bar, WiFi network administrators can encourage customers to come back to the venue by offering them a discount on the splash page and give them information about upcoming events.
Build a community and promote your venue thanks to your WiFi hotspot.

 

Social WiFi actions

When setting up a WiFi network in public places like bars or restaurants, WiFi network administrators should consider the Facebook Social Login to enhance their visibility on social media. Indeed, Tanaza allows network administrators to ask for likes and check-in to WiFi users.

For example, after clicking on the Facebook social login, the user is asked for the basic permission and to “Like” a specific Fan/Business Page. The check-in action consists of asking WiFi users to geolocate themselves in your location. Social WiFi actions allow WiFi network administrators to increase the visibility of their end-user customers on social media and so to increase the number of returning clients in a location by sharing news, events, special offers etc. directly to the right target.

Learn how to create a splash page for your venue by watching this video: add your logo, brand, background, and text. Create redirection links and choose the right login mode.

New Tanaza feature idea: collect customized users’ data together with verified phone numbers

The situation

When setting up WiFi guest access with the Tanaza captive portal, network administrators can choose among different login modes, such as social login, email authentication, phone number authentication, custom form, etc. These authentication methods gather data like email address, phone number, gender, age, birth date, location etc.

The form-based authentication is particularly useful when deploying WiFi networks in a hotel or in an airport. Indeed, it allows users to access WiFi by filling in the requested fields in a form and allows network admins to enrich their user database with lots of useful information.

However, the validity of this data is not 100% certain. Tanaza hotspot system allows WiFi administrators to collect data about WiFi users for marketing purposes. Nevertheless, data is not currently verified by the system which may make the collected data less reliable.

Tanaza has plans to help network administrators gather real insights about their WiFi users by implementing a verification system. 

The solution

 

Some network administrators need to guarantee to their end-user customers the accuracy of the collected data. To do this, Tanaza has plans to develop a form-based authentication with phone number verification which would allow WiFi administrators to gather custom data about WiFi users together with a verified phone number.

 The scenario would be for example, in a hotel the network administrator sets up guest access with form-based authentication, asking information like name, surname, type of traveller (couple, family, worker, group), and a required field for phone number. Once the user fills the form and clicks on the button, an OTP (One Time Password) will be sent to that mobile number, that the user will copy into the splash page in order to complete the login.

It is more or less the same process than creating a Facebook account or a WhatsApp account. This feature could also be developed for the social login authentication so that the phone numbers gathered through Facebook WiFi authentication are verified, as well.

 This feature would allow WiFi administrators of public places to collect verified data for marketing purposes. Indeed, after asking for WiFi users consent, the network administrator can run marketing campaign using the phone numbers collected.

Moreover, Tanaza Remember Me feature allows one returning user to automatically connect to the WiFi network using the same device, without seeing the splash page again. One single user can access the network with the same phone number for multiple devices which allows the administrator to understand better the number of single user.    

If you like the feature of the phone verification together with the form-based authentication, you can upvote the idea on our website success.tanaza.