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Tanaza new feature idea: Leverage custom form fields to obtain more data about WiFi users

SITUATION

WiFi Social login facilitates the customers’ experience when trying to connect to a WiFi network and provides user data to network administrators who wish to promote their product or service based on data-driven decisions.

When deploying a public WiFi network, authentication methods like WiFi social login can help any type of business generate new leads and increase its brand awareness. The social login authentication method gathers important data like user email address, phone number, gender, age, birth date, location, and name, etc.

Thanks to Tanaza’s WiFi Authentication Splash Page, which already includes social login capabilities, network administrators can leverage the personal data shared on social networks to create targeted marketing campaigns based on a user’s profile info. However, as not all users make their information public on their social networks, in some cases it is possible that the user data provided by social networks is not enough to develop a targeted marketing campaign.

 

SOLUTION

With this in mind, Tanaza has plans to develop a new feature that helps network administrators collect custom data in addition to the data already collected once they have already authenticated using popular methods like social login.

The idea behind this feature is to provide a system that allows network administrators to request additional information about their users by inserting a custom form field after social authentication and before optional social actions that users must fill in before connecting to the WiFi. Furthermore, since the data collected is not always 100% reliable, this feature could also function as a form of verification regarding the accuracy of any previous data collected.

 

EXAMPLE

One of the most common use case scenarios where a feature like this could be applied is one where network administrators deploy public hotspots in locations like shopping centers in order to collect relevant data about their visitors.

So, say a user at a mall authenticates through social login, the network administrator could also use custom form fields to request additional info, such as their fidelity card number and their mobile number. The fidelity card number would enable the network administrator to understand who the user is and targeted it more closely with discounts and offers tailored specifically to the user, whereas the mobile number would serve as a verification system in order to identify the number of users (one phone number = one wifi user) or to avoid the creation of fake accounts. A OTP (One Time Password) would be sent to the mobile number, which the user would be asked to copy-paste the code into the splash page in order to complete the login.

This feature could allow network admins to practice data profiling with the data collected using popular login methods like social login or coupons, and at the same time collect custom verified data to support a variety of loyalty marketing campaigns.

The incremental field verification feature could be made available after any kind of login available on the captive portal, including coupons. If you wish to see this feature developed by Tanaza’s R&D team, you can upvote it on our success portal.

How to use WiFi as a marketing tool in a bar

How to use WiFi as a marketing tool in a bar

Tanaza is a software for WiFi management that allows owners or public places to turn their public hotspot into a lead generation and marketing tool. Indeed, Tanaza features a built-in captive portal that enables network managers to personalise the way WiFi users log to the network and so the type of users data collected. Find out in this article how to maximise a WiFi hotspot in a public place like a bar.

 

Choose the right WiFi login mode

Tanaza features many login modes which allow you to gather different types of information about your customers like name, surname, age, gender, location, birthdate, type of device (smartphone, computer, tablet). WiFi network administrators can choose between email authentication, telephone number, button login, social login (Facebook, Instagram, Twitter, Linkedin etc.), custom form.

In a previous article, we explain to you why the Social login is one of the most easiest login modes for public spaces like bars and restaurants. Keep in mind that in public places like bars and restaurants, most WiFi users access the network with their smartphone, so think responsive and set up a mobile-friendly login mode.

 

Generate Leads from WiFi 

Tanaza captive portal collects data about WiFi users in a location, allowing the WiFi administrators to generate leads for their end-user customers. With Tanaza, venues like bars and restaurants gather real and up-to-date insights about their clientele, allowing them to understand their customers better and position their brand and services more effectively. Moreover, lead generation through WiFi is extremely cost-effective as it has only fixed costs, not variable costs based on the number of collected leads.

WiFi network administrators can generate tons of leads by simply enable the Tanaza captive portal, and export all  data collected to a third marketing application like MailChimpThe information and data captured about WiFi users are automatically stored within the Tanaza’s analytics dashboard which is an intuitive web-based tool to access social stats and clients’ contact details. The dashboard helps WiFi network administrators analysing data and discovering how to better engage with customers.

How to use WiFi as a marketing tool in a bar

Engage with your customers thanks to WiFi

Once data is collected and stored on the analytic dashboard, WiFi network administrators can engage with their end-user customers, generating more online and offline conversions.
Customers are engaged while connected to WiFi making them more likely to appreciate discounts/offers, familiarise them with a brand, incentivise to make a purchase and to interact with the brand on social media. For example in a bar, WiFi network administrators can encourage customers to come back to the venue by offering them a discount on the splash page and give them information about upcoming events.
Build a community and promote your venue thanks to your WiFi hotspot.

 

Social WiFi actions

When setting up a WiFi network in public places like bars or restaurants, WiFi network administrators should consider the Facebook Social Login to enhance their visibility on social media. Indeed, Tanaza allows network administrators to ask for likes and check-in to WiFi users.

For example, after clicking on the Facebook social login, the user is asked for the basic permission and to “Like” a specific Fan/Business Page. The check-in action consists of asking WiFi users to geolocate themselves in your location. Social WiFi actions allow WiFi network administrators to increase the visibility of their end-user customers on social media and so to increase the number of returning clients in a location by sharing news, events, special offers etc. directly to the right target.

Learn how to create a splash page for your venue by watching this video: add your logo, brand, background, and text. Create redirection links and choose the right login mode.

Why bandwidth control is key when offering WiFi at your store

Businesses in the retail industry are now using WiFi to enhance their customer experience and gather useful data about their customers. Though WiFi is a much sought-after service among shoppers, the key to providing a good and steady connection in a retail space and keep your customers happy is by controling the bandwidth consumed per user. 

Consider that for every customer in a store, you can count on them carrying at least one device with which they connect to the internet.

By offering a free WiFi connection, or a connection in exchange of information or a social action, businesses can offer a greater customer experience while also collecting large amounts of data. Seems like a win-win, right? However, it isn’t enough to simply offer a WiFi connection, the objective is to deploy a stable network at your store that can handle multiple concurrent sessions. Especially for those customers who are always connected, and do not wish to use their own data.

 

Deploy a stable network at your store

To avoid offering a patchy, unreliable connection, it is best to start by managing your bandwidth. Though it can be difficult to determine the exact amount of bandwidth consumed by the users in your network, you can start by bearing in mind the types of internet applications are likely to use while at your location. These applications can range from low-bandwidth applications, such as instant messaging, to bandwidth hungry-applications, such as video streaming.

The best approach is to find a bandwidth limit per client that enables customers to navigate their preferred applications while at your store, without interfering with the connection of the other concurrent users. Since we know, this is not an easy thing to do and locations that offer free WiFi often have to suffer faulty connections as a result of bandwidth hogs, Tanaza has developed a feature that allows you to evenly allocate bandwidth within your location for all concurrent users. 

 

How to control bandwidth per client with Tanaza

The recently released Bandwidth Control per Client feature, enables network administrators to set a per-user WiFi bandwidth limit. This feature is applied to all users at an SSID level and works on all types of SSIDs, whether users authenticate with a password (WEP, WPA2) or through a captive portal. The bandwidth per client set is the same for all users ​so that all users can benefit from the same WiFi performance. What’s more, in order to decide on the specific limit, you can use the data gathered on the Tanaza Dashboard to learn about your customer’s demographics and interests and thus decide on a bandwidth limit accordingly.

bandwidth control on a per user-level

Avoid “bandwidth hogs”

One of the most useful functions of this feature is the “boost” function. With this function, users do not perceive that there is a limit on their bandwidth as it enables them temporarily go over the bandwidth limit. This is useful when your WiFi users stream music, buffer videos or video chat while they are connected to your network.

For example, let’s say a network admin at a retail store configures an SSID for guest WiFi with a bandwidth limit of 4 Mbps. If the WiFi guest performs any online activity that consumes large amounts of bandwidth, i.e.  streaming video, the guest can temporarily navigate the internet at a higher speed, consuming more bandwidth than other concurrent users, before the bandwidth limit is reapplied. Thanks to this function, WiFi users can navigate freely without being disconnected if they exceed their bandwidth limit.

What makes this an essential feature for retail businesses that offer WiFi at their store is that it allows you to provide a parallel, ubiquitous connection to all the customers that connect to your network.  A pleasant WiFi experience while shopping could also lead to customers wishing to stay longer at your store and wanting to return, customers sharing their personal contact information in order to receive promotional material, customer boosting your social presence due to an increase in the number of Likes and check-ins on your business’ Facebook page.

 

Update 2018: Facebook social login and social actions with Tanaza splash page

Let’s suppose that you were asked to deploy a Wi-Fi network in a restaurant and that your customer wants to collect their Wi-Fi clients’ data to promote their events and special evenings.

In order to collect this type of data easily and quickly, we encourage network admins to enable an easy way for users to login to the Wi-Fi, avoiding complex and long forms to fulfill.

There are two preferred social login flows to achieve this:

  • Facebook login 
  • Facebook social actions (Like or Check-in)

Facebook login

This social login flow consists of asking Wi-Fi clients to “Log in with Facebook.

UX: After connecting to the Wi-Fi, the Wi-Fi clients will see a splash page, that can be customized with the customer’s logo, their preferred background, and type of advertising. In order to log into the network, they must click the button “Log in with Facebook” on the splash page which will give Facebook permission to access their data. If they accept to provide their complete anagraphic information (or a part of them) to the app “Access Internet”, they will connect to the internet.

PROS: No complex permission needed, no Facebook review needed. Super-easy login flow for the user. You can collect user data (name, surname, hometown location – country and city, birthday, e-mail, age, gender).

CONS: Because not everyone has a Facebook account, you should enable an alternative way to log in (e.g. e-mail, Twitter, Google+).

(more…)

About Facebook, the Cambridge Analytica scandal, and WiFi apps using Facebook Login

How many wireless devices can you connect to one WiFi router

 

Facebook recently announced restrictions on data usage by third party applications, including WiFi applications using Facebook Login.

 

​On 21st March 2018 Mark Zuckerberg shared a post about the Cambridge Analytica scandal (read it here).

He reassured Facebook users’ about how their personal data are treated and, basically, took ​the blame for not protecting personal data as users would expect Facebook to do.

At the same time, he announced some future “restrictions” on data usage by third-party applications, like the ones used by Tanaza and its partners to allow Facebook Login to WiFi networks.

Unfortunately, the first restrictions were applied overnight without any previous communication to app developers.
From our own analysis, Facebook now requests developers to provide https URLs in applications. An alert appears, informing users that they are not forced to activate this option immediately, but they might be in the future.

Tanaza login applications for WiFi access to Facebook are perfectly working and no downtime has been registered on our systems due to the recent changes made by Facebook. However, some of our white label customers might experience issues or might receive alerts in relations to their login apps: we have already studied all the alerts shown in the Facebook Developers platform and described them in our article, with suggestions about what to do if you’re using Tanaza with Facebook login as a White Label Partner.

Other changes might possibly happen in the next weeks, as announced by Zuckerberg himself. We’ll keep you posted during the next days and weeks in relation to any changes happening within the Facebook Developers platform that might affect your systems.

For any questions, please drop an email to success@tanaza.com and we’ll get in touch as soon as possible.

10 good reasons to choose the Social Login

10 good reasons to choose the Social Login

Tanaza features a built-in captive portal that allows network managers to personalise the way WiFi users log to the network. In addition to the basic login modes (email, phone number, and password), Tanaza’s captive portal enables the Social Login.

By choosing the social login, the owner of a venue gives the possibility to his visitors to access the internet through social media like Facebook, Instagram, Twitter, Linkedin etc.
In this article, we give you ten reasons to choose the social login rather than another login mode.

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Faster registration

Nowadays, most of the people have a facebook, or an Instagram, or even a twitter account, on their mobile. This means that in just one click, the user access to the internet! No need to write their email address, or their phone number, or a long password…

  1. Social login and social actions

By allowing the social login on your Tanaza splash page, you will have the option to request social actions such as a Like on your Facebook page or check-in in your venue. These two social actions are a good way to increase your visibility on the internet.

  1. Data capture

Tanaza’s captive portal allows data capture through social login. This means that every time someone logs to your WiFi network, you will be able to collect data such as name, surname, email address, age, gender, location and so on. For the network administrator, it is a great tool to drive marketing campaigns and target the right people.

 

  1. Easier registration

People have so many accounts and so many different passwords… the social login allows them to choose easily their favourite way to connect. This will also guarantee less failed logins.

  1. True data collected

When users have to give data in exchange for internet access, they might be tempted to give false information. Social login guarantees you verified data such as the email. You will be able to structure your database with relevant information about the clientele.

  1. Greater personalized experience

Thanks to the data capture, you will be able to personalize the client’s experience directly in your venue or through offline marketing campaigns.

  1. Easier login for mobile

Even though mobile screens are always bigger, it is not easy for people to fill out a registration form on their mobile. Thanks to the social login, you will have more mobile registrations, and so more data collected…

  1. Strengthen relationship and promote your events

For example, when visitors log in through Facebook, they will be able to see your Facebook page. This way, they will get more information about your venue, your future events, your promotion and discount… even when they leave your place.

  1. Visitors choose their favourite way to log in

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Improve your marketing campaign

As previously said, social login allows a network administrator to gather data from its clientele. This data is a powerful insight to improve marketing campaign. Create personalised offers or events, send target email thanks to a better clients segmentation.