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How WiFi can become your new marketing tool?

How WiFi can become your new marketing tool? WiFi for Marketing

 

Wi-Fi is now recognized as a powerful tool for venues to retain customers and increase the time they spend on premises. In a recent survey, 62% of the business owners surveyed said that customers spent more time in their shop facility once WiFi was available. Moreover, 50% said that customers are willing to spend more money when having access to a WiFi network. In this article, we will explain how you can use your WiFi as an effective marketing tool.

First of all, offering a WiFi network within your venue is a real plus and allows you to enhance your customer’s experience, but it is also a way to get more information about your clientele thanks to the data capture. Indeed Tanaza enables the Social Login, an authentication process through social media like Facebook, Twitter, Linkedin, Instagram etc.

As soon as your customers connect to the WiFi, their data are collected. All these information are stored on your online dashboard: gender, age, location, phone number, email address.  We strongly recommend you to use a permission-based approach by offering your customers the ability to opt-in.   Once you know better your customers, you will be able to engage them through personalised email newsletters, targeting a specific segment to adapt your offer and promote your events. Inform your customers and keep contact with them to encourage them to come back in your venue.

How WiFi can become your new marketing tool? WiFi for Marketing

Moreover, allowing the Social Login WiFi will help you to get higher visibility on social media: you can ask your customers to like your Facebook page, check-in in your venue, rate your page on TripAdvisor, tweet something about your event etc. According to statistics, 50% of people learn about restaurants and cafés on social media. Social login WiFi has a lot of advantages, for more information, you can read this article. 

WiFi in your location allows you to personalise the customer’s experience too. Tanaza software recognises your customers so that they can access the network automatically and make them feel like at home. You can redirect your customers to a landing page or your online store and encourage them to buy your products.

This is particularly useful for the retail industry because you can leverage the customizable Tanaza login page to advertise your brand and products and target your customers in a personalized way. For example, you can add discount coupons for new customers to use on their next visit, as a way to incentivize them to come back to your location. 

How WiFi can become your new marketing tool? WiFi for Marketing

10 good reasons to choose the Social Login

10 good reasons to choose the Social Login

Tanaza features a built-in captive portal that allows network managers to personalise the way WiFi users log to the network. In addition to the basic login modes (email, phone number, and password), Tanaza’s captive portal enables the Social Login.

By choosing the social login, the owner of a venue gives the possibility to his visitors to access the internet through social media like Facebook, Instagram, Twitter, Linkedin etc.
In this article, we give you ten reasons to choose the social login rather than another login mode.

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Faster registration

Nowadays, most of the people have a facebook, or an Instagram, or even a twitter account, on their mobile. This means that in just one click, the user access to the internet! No need to write their email address, or their phone number, or a long password…

  1. Social login and social actions

By allowing the social login on your Tanaza splash page, you will have the option to request social actions such as a Like on your Facebook page or check-in in your venue. These two social actions are a good way to increase your visibility on the internet.

  1. Data capture

Tanaza’s captive portal allows data capture through social login. This means that every time someone logs to your WiFi network, you will be able to collect data such as name, surname, email address, age, gender, location and so on. For the network administrator, it is a great tool to drive marketing campaigns and target the right people.

 

  1. Easier registration

People have so many accounts and so many different passwords… the social login allows them to choose easily their favourite way to connect. This will also guarantee less failed logins.

  1. True data collected

When users have to give data in exchange for internet access, they might be tempted to give false information. Social login guarantees you verified data such as the email. You will be able to structure your database with relevant information about the clientele.

  1. Greater personalized experience

Thanks to the data capture, you will be able to personalize the client’s experience directly in your venue or through offline marketing campaigns.

  1. Easier login for mobile

Even though mobile screens are always bigger, it is not easy for people to fill out a registration form on their mobile. Thanks to the social login, you will have more mobile registrations, and so more data collected…

  1. Strengthen relationship and promote your events

For example, when visitors log in through Facebook, they will be able to see your Facebook page. This way, they will get more information about your venue, your future events, your promotion and discount… even when they leave your place.

  1. Visitors choose their favourite way to log in

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Improve your marketing campaign

As previously said, social login allows a network administrator to gather data from its clientele. This data is a powerful insight to improve marketing campaign. Create personalised offers or events, send target email thanks to a better clients segmentation.

Update 2018: How to show Tripadvisor reviews and ranking in the WiFi splash page

Tripadvisor is the American company that allows visitors or guests to rank a restaurant or a hotel. It is the world’s largest travel site with more than 200 million od reviews!
Tanaza allows you to display images and redirection links on your WiFi splash page. In this article, you will find out how to add your Tripadvisor reviews on your splash page. This will encourage your visitors to rank your venue and increase your visibility on internet.

First step: screenshot the element that you want to show to your WiFi users 

I took for example a restaurant in Copenhagen, with a very good ranking.

Second step: create your splash page using the Tanaza Splash Page Editor

  1. Choose the background, the text and the login mode. Here, I choose the Facebook login.
  2. Add your Tripadvisor screenshot as a picture on your splash page
  3. Create a button and add the link to redirect WiFi users on your Tripadvisor page

 

Third step: configure your splash page settings

  1. Select the splash page you’ve just created
  2. Click on the Facebook icon to allow the Facebook login
  3. In the walled garden list, add the link of your Tripadvisor page.

 

Warning! if you don’t copy the link of your Tripadvisor page in the additional walled garden list, your WiFi users won’t be able to access to your page.

Fourth step: publish your splash page and promote your WiFi in your venue

Do not forget to apply the new configuration to your WiFi network and to publish your splash page.
Once it is done, promote your WiFi network within your venue

Smart Cities: Singapore integrates access points to its trash bin

Smart Cities: Singapore integrates access points to its trash bin

Singapore’s new pilot project has equipped ten solar-powered trash bins with 3G smart sensors and Wi-Fi access points on Orchard Road, the busiest shopping street of the city.

 

Singapore is known to be the first smart Nation in the world thanks to its many projects that aim to provide tech-enabled services, good governance, and sustainable environment.

By equipping public trash bins with 3G smart sensors, the project leaders, BigBelly Solar Inc, was looking for an increase in the containers productivity by sending mobile alerts to the city cleaning staff when the trash was full. As a first result, BigBelly declared that smart trash bins improved the productivity, cut down on waste collection and eliminated overflowing bins.

 

The second step was to integrate these bins with Wi-Fi access points from RansNet to provide internet for shoppers and tourists on Orchard Road.

Each wireless device is powered by the bins solar battery, and the radius coverage is 30 meters.

To manage this free Wi-Fi public, Terra Sol (the BigBelly Singapore and Malaysian distributor) partnered with AdZtream and Digimatic Solution, particularly for the marketing Wi-Fi services implementation.

 

The network is open to the public from 11 am to 9 pm and allows shoppers and tourists to log in for 15 minutes for free. Once the session ends, they can reconnect to the network. The advertising system implemented enables retailers to promote their business and targets the right people. Indeed, the advertisement is coordinated by the user’s position on Orchard Road: “Wi-Fi advertising in high footfall areas can help bring relevant brands better marketing outreach compared to outdoor advertising,” says Jozua Lee, Managing Director of Digimatic Solutions.The local Wi-Fi network deployed met a big success from both retailers and users, even though the network technology still needs to be improved. One project leader declared that “the stability of the network when many people logged is not good enough”.

 

To conclude, the pilot project is still ongoing and will for sure see some improvements in the next weeks due to its benefit for the local economy. Wi-Fi marketing services such as the advertisement is a great opportunity for retailers to attract the right people at the right moment.

How to deploy an outside Wi-Fi network for camping

How to deploy an outside Wi-Fi network for camping

During holidays, campings are invaded by vacationers leaving the big cities to enjoy the sea or the mountains. During the last few years, comfort at camping places increased a lot, and now the biggest majority provide Wi-Fi for their hosts.

 

Wi-Fi is a good solution for campings to engage with guests and encourage them to come back for the next holidays.
The main challenge when deploying a network for camping venues is the weather. You have to think that your hardware needs to resist to the wind, sun, powder, and snow, while having antennas that can cover long distances and provide internet to lots of concurrent users.


The first step is to determine the needed bandwidth. We can reasonably think that the number of concurrent users is higher in the evenings than during the day  and that the level of usage is between medium and heavy (social networks, emails, VoIP calls and video streaming). So the first thing is to find an ISP or WISP able to provide sufficient bandwidth to your place, at a reasonable price.

 

After calculating the bandwidth, you need to think about the kind of hardware you want to use and how to maximise the signal’s performances.
In a previous article about how to deploy Wi-Fi for summer events, we suggested you use outdoor access points like Ubiquiti ones and in particular the Nanostation, Picostation or the Rocket’s series. We also recommend the EnGenius outdoor access points. The mentioned devices are outdoor access points that can be easily mounted on poles or trees.Most of them have directional antennas so that by positioning them, you can manage how the signal is spread around the area.

Additional antennas can be used  to maximise the WLAN performances they will increase the power of the access point. For example, you can use an antenna AMO-2G10 Ubiquiti together with an Ubiquiti Rocket M2 to make the Wi-Fi signal stronger in a specific area (for example, the open-air restaurant or the swimming pool).

Moreover, Tanaza allows you to keep an eye on each device’s status and to control its configuration, from one single pane of glass. You will be able to remotely manage your Wi-Fi networks from the cloud and to receive alerts via email in case of disconnections, which is extremely important when deploying outdoor networks.

About the hotspot configuration, you can decide whether to protect the Wi-Fi access with a password or to create a login page and select one of the many authentication processes available. We suggest you to opt for the second proposition, because it’s better from a marketing point of view. In fact, when creating a login page, you can advertise your products and services to your customers and increase their engagement. Select the social login (Facebook, Instagram and other social media authentication) or the email login to gather information and collect insights about customers. This data can be used then for marketing purposes, like creating a targeted newsletter campaign.

For example, encourage customers to book now their next holidays in your camping by offering a discount on your login page, promote activities nearby your camping.
Tanaza also features a content filtering tool to keep control on the Wi-Fi usage and block access to inappropriate websites like violence, pornography, betting, etc. This tool also blocks malware internet pages and guarantees safe browsing on the Wi-Fi network.

 

 

To conclude, deploying a Wi-Fi network within a camping implies to select the right hardware for the outdoor deployment, and to keep in mind the number of concurrent users and the coverage needs. A Wi-Fi network brings additional comfort to the camping’s customers, but is also a marketing tool to boost their engagement and generate more revenues.

How to track performance of video advertisements in the Wi-Fi login page

Nowadays, having a YouTube channel for a company is an interesting tool to be attractive and get higher visibility on the internet. The video content can be really diversified: tutorial, demonstration, presentation of a new product, event promotion, presentation of your company etc.
Tanaza allows you to add YouTube videos to your login page, for advertising or promotions. To analyse the performance or your video, you advise you to use the YouTube Analytics tool (or your Vimeo Analytics) together with the Tanaza analytics dashboard.

 

THE YOUTUBE ANALYTICS TOOL

The objective of the YouTube Analytics is to monitor the results of your videos, overtime and real-time.

You can decide whether to have an overview of your YouTube channel…

 

How to track performance of video advertisements in the Wi-Fi login page

 

… or to see details about one specific video.

 

How to track performance of video advertisements in the Wi-Fi login page

 

Each report includes metrics like the watched time, the average duration of a video view, the number of views you had, the audience retention, the traffic sources, the engagement reports, the video’s likes and dislikes, the location from where people watched your videos and much more.

 

How to track performance of video advertisements in the Wi-Fi login page

 

Two interesting metrics are the “Average percentage seen” which is how much of my video people see (did people see 25%,50%, or 99% of your video?) and the “Average view duration“, given in seconds.

These two metrics make you understand if people are interested about your video or not. With Tanaza, you can set a minimum duration in seconds and the user will not be allowed to skip the video until the countdown ends.

 

How to track performance of video advertisements in the Wi-Fi login page

YouTube Analytics is full of data that bring you insights about your clientele.
Other metrics that might be interesting for your business are:

  • Geography (if your video is available only to Wi-Fi users, it’s not relevant; instead, if you publicly host the video on Youtube this is relevant because shows the countries with a most engaged audience
  • Demographics of your audience (available only if the video had a lot of views)
  • Playback locations: you can see if your views come from the Youtube portal or from an embedded player (for example, the Youtube video that you embedded in Tanaza Splash Page)
  • Devices: segment users by device (computer, mobile phone or tablet) and operating system
  • Absolute and relative audience retention: see when users leave the video player and discover how you can improve your video
  • Channel’s analytics: analyze your general performance

 

 

 

 

WI-FI MARKETING, THE NEW TOOL FOR YOUR BUSINESS

 

By using Tanaza and YouTube video player and analytics, your Wi-Fi network becomes a powerful advertising tool.

Thanks to the data collected on your Tanaza dashboard, you will target the right people at the right moment with a contextual video advertisements by displaying videos on your login page.

Usually, people are willing to watch the video because they know that it is “the price to pay” to get free access to your Wi-Fi network. Moreover, if you well targeted your audience, they might be really interested about the video.

 

Wi-Fi is now more and more recognized as a marketing tool by companies because of its high ROI and its incomparable engagement rate.

Advertising products and services on your login page will bring you additional revenues, but you can also decide like some of our partners, to base your business model on the advertisement and to use the tools to measure results and prove the campaign effectiveness.

If you use Vimeo: Vimeo also has an analytic tool that allows you to get insight about who is watching your video and how many views you have. if you have a pro account, you will access the Vimeo analytics dashboard which give you access to a quick overview of your impression, plays, finishes, likes, comments, most popular videos etc.
You have the possibility to create and export custom reports.

HOW TO ADD A YOUTUBE VIDEO TO TANAZA SPLASH PAGE

 

Adding a video to Tanaza Splash Page is super-simple:

1) Copy the URL of the Youtube video or the Vimeo video.

2) Log in to your Cloud dashboard, choose the SSID and the Tanaza Splash Page you want to add the video to.

3) Once you have chosen the splash page you want to add the video advertisement to. Go to Setting > Advertising, check “Force view of a video on each access on the splash page”.

4) Select Video as your MEDIA TYPE. Paste the Youtube URL/s.

4) In this tab, you can also configure the duration of the video and its rotation (none, random or time-based).

See GIF below for a better idea or click here to watch a video.

 

How to track performance of video advertisements in the Wi-Fi login page

SAVE and It’s all done!