Wi-Fi is now recognized as a powerful tool for venues to retain customers and increase the time they spend on premises. In a recent survey, 62% of the business owners surveyed said that customers spent more time in their shop facility once WiFi was available. Moreover, 50% said that customers are willing to spend more money when having access to a WiFi network. In this article, we will explain how you can use your WiFi as an effective marketing tool.
First of all, offering a WiFi network within your venue is a real plus and allows you to enhance your customer’s experience, but it is also a way to get more information about your clientele thanks to the data capture. Indeed Tanaza enables the Social Login, an authentication process through social media like Facebook, Twitter, Linkedin, Instagram etc.
As soon as your customers connect to the WiFi, their data are collected. All these information are stored on your online dashboard: gender, age, location, phone number, email address. We strongly recommend you to use a permission-based approach by offering your customers the ability to opt-in. Once you know better your customers, you will be able to engage them through personalised email newsletters, targeting a specific segment to adapt your offer and promote your events. Inform your customers and keep contact with them to encourage them to come back in your venue.
Moreover, allowing the Social Login WiFi will help you to get higher visibility on social media: you can ask your customers to like your Facebook page, check-in in your venue, rate your page on TripAdvisor, tweet something about your event etc. According to statistics, 50% of people learn about restaurants and cafés on social media. Social login WiFi has a lot of advantages, for more information, you can read this article.
WiFi in your location allows you to personalise the customer’s experience too. Tanaza software recognises your customers so that they can access the network automatically and make them feel like at home. You can redirect your customers to a landing page or your online store and encourage them to buy your products.
This is particularly useful for the retail industry because you can leverage the customizable Tanaza login page to advertise your brand and products and target your customers in a personalized way. For example, you can add discount coupons for new customers to use on their next visit, as a way to incentivize them to come back to your location.