+39 02 94750217 sales@tanaza.com

A free and easy way to track results of an image advertisement [update 2018]

Have you ever heard about Bitly? In a previous article, we explained to you how to track impressions and clicks of an image advertisement or a link. 

This article is an update to explain to you how to track your results easily and for free by combining Tanaza and Bitly.

What is Bitly?

Bitly is an online management platform for links.
It allows you to shorten your links, share them, manage them and analyze their visibility on the web.

By using Bitly together with Tanaza, you will be able to track your images advertisement impressions and clicks on your splash page, and get insights into what works and what does not!

 

A free and easy way to track results of an image advertisement [update 2018]

How does it work?

1) Sign up or log in to your bit.ly account

2) Paste a long URL (of an image that is hosted on your website) to shorten it

3) Copy the shortened URL

When you enter your Bitly account, you see the list of URLs that you shortened. For each link, you can see the number of clicks together with the locations and the date.

A free and easy way to track results of an image advertisement [update 2018]

Show an image advertisement on your Tanaza splash page with a Bitly link. 

Image advertisement before the authentication process

The Tanaza splash page editor allows you to add images advertisement on your Wi-Fi network splash page.
You can select for how many seconds it will show up. To do so, just follow these steps:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the splash page editor, go to Settings / Advertising. Select the media type (image or video), the duration, and activate the rotation if you wish to add multiples images.

3) In the field “Image URL” copy your image’s Bit.ly URL.

The user will see the advertising just before the login process, like in this video. 

A free and easy way to track results of an image advertisement [update 2018]

Show image advertisement or a landing page after authentication process

You can show your Wi-Fi users discounts, promotions and offers, coupons also AFTER the authentication process, if it’s made through the splash page.

This is made using a “landing page”. How to:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the editing page, select a redirect page. “Once client is authenticated redirect user to”: select “Landing page”.

3) Create a webpage including discounts, coupon, useful and contextual info. Or create a simple coupon as a jpg or png image. For example, in a restaurant, you could create a webpage about “Today’s specialities” + a coupon “Save 50% for desserts”.  Or a simple coupon “Save this coupon to come back by 12/31/2015 and save 50% on your next dinner”.

4) Shorten your URL with bit.ly. Copy and paste it into the “landing page” field… and it’s all done!

bit.ly4

Users connecting to your Wi-Fi network will be redirected to the landing page after the authentication. Check the number of views and clicks on your landing page in real-time!

Try Tanaza for free: Tanaza gives you the opportunity to try its software for free for 15 days.
If you are interested, click on the link below!

Smart Cities: Singapore integrates access points to its trash bin

Smart Cities: Singapore integrates access points to its trash bin

Singapore’s new pilot project has equipped ten solar-powered trash bins with 3G smart sensors and Wi-Fi access points on Orchard Road, the busiest shopping street of the city.

 

Singapore is known to be the first smart Nation in the world thanks to its many projects that aim to provide tech-enabled services, good governance, and sustainable environment.

By equipping public trash bins with 3G smart sensors, the project leaders, BigBelly Solar Inc, was looking for an increase in the containers productivity by sending mobile alerts to the city cleaning staff when the trash was full. As a first result, BigBelly declared that smart trash bins improved the productivity, cut down on waste collection and eliminated overflowing bins.

 

The second step was to integrate these bins with Wi-Fi access points from RansNet to provide internet for shoppers and tourists on Orchard Road.

Each wireless device is powered by the bins solar battery, and the radius coverage is 30 meters.

To manage this free Wi-Fi public, Terra Sol (the BigBelly Singapore and Malaysian distributor) partnered with AdZtream and Digimatic Solution, particularly for the marketing Wi-Fi services implementation.

 

The network is open to the public from 11 am to 9 pm and allows shoppers and tourists to log in for 15 minutes for free. Once the session ends, they can reconnect to the network. The advertising system implemented enables retailers to promote their business and targets the right people. Indeed, the advertisement is coordinated by the user’s position on Orchard Road: “Wi-Fi advertising in high footfall areas can help bring relevant brands better marketing outreach compared to outdoor advertising,” says Jozua Lee, Managing Director of Digimatic Solutions.The local Wi-Fi network deployed met a big success from both retailers and users, even though the network technology still needs to be improved. One project leader declared that “the stability of the network when many people logged is not good enough”.

 

To conclude, the pilot project is still ongoing and will for sure see some improvements in the next weeks due to its benefit for the local economy. Wi-Fi marketing services such as the advertisement is a great opportunity for retailers to attract the right people at the right moment.

4 advantages of offering free Wi-Fi in museums

free wifi for museums

In this post, we will discuss how museums can leverage free Wi-Fi to facilitate the interaction with their visitors and improve their services successfully.

Nowadays, an increasing number of museums use Wi-Fi technology to enhance their services and provide users with an enriched experience. Let’s see the main benefits of deploying a Wi-Fi hotspot in museums to offer free Wi-Fi connection to visitors.

 

1. Improved visitor experience

 

Museums can leverage Wi-Fi to provide visitors with a more complete experience. Indeed, museums can add much information on their login pages, such as the catalogue containing all exhibitions, the history of the current art collections, detailed information about works on display date, maps and recommended itineraries, etc. In this way, Wi-Fi turns into a powerful tool for sharing useful and interesting content with museum visitors. The Tanaza login page, for instance, allows adding content and information with banners and videos. Furthermore, it is responsive and is available in more than 60 languages.

 

2. Easy internet access and better coverage for visitors

 

Thanks to Wi-Fi, visitors can connect to museum hotspots in a simple way from different mobile devices: not only smartphones but also tablets. The captive portal featured by Tanaza, for instance, allows users to access a Wi-Fi network using a variety of authentication methods, such as login with email, phone number, forms and social login. Social login is the registration process that allows people to authenticate themselves through social media, such as Facebook, Instagram, Twitter, etc. In this way, visitors can access a museum network easily and quickly. Also, visitors can enjoy free Wi-Fi connection in different areas of the museum: from the exhibition halls to lobbies till the museum restaurant.

 

3. Better service quality

 

When visitors access a museum’s Wi-Fi network through a captive portal, network admins can collect a large number of user data, such as email, phone numbers, age, gender, interests, etc. Through the Analytics Dashboard provided by Tanaza, museums can analyse a wide range of data about their visitors and integrate them with Marketing platforms, such as Mailchimp, to create statistics and personalised marketing campaigns. For instance, the museum’s IT manager can send customised emails to inform families about the forthcoming exhibitions for children. In this way, museums can effectively improve their visitors’ segmentation based on their preferences and behaviours and offer a personalised and high-quality service to visitors.

 

4. Enhanced social reach

 

The authentication method based on social login offered by Tanaza is a successful strategy to make more people hear about your museum, fastly and simply. Social login not only allows visitors to access a museum’s network easily, but it also allows museums to strengthen their social reach and quickly improve their online visibility. Indeed, social Wi-Fi is based on social media, such as Facebook and Twitter, which facilitate the way people interact with your museum: for instance, you can ask visitors to share their positions through a Facebook Check-in or to put a Like on your Facebook page. In this way, more people will know your museum and you will attract new visitors with no effort at all. Also, you can leverage your social Wi-Fi user data to create Facebook custom audiences, a powerful advertising tool that helps your museum to increase the number of Likes on your Facebook page and enhance your social reach. Check out this article to know in details how to use Wi-Fi users data with Facebook custom audiences.

_

Do you want to know how to deploy Wi-Fi in public places? Read our case studies and find out how Tanaza partners succeed deploying Wi-Fi in libraries, universities, and many other public venues.

5 main benefits of providing Wi-Fi in healthcare institutes

Wi-Fi for healthcare and hospitals

The demand for Wi-Fi in hospitals and clinics is growing due to the positive impact of Wi-Fi on patient care. Let’s see the main advantages of healthcare Wi-Fi, both for patients and for healthcare providers.

Wi-Fi is largely impacting the healthcare industry, changing the way hospitals and clinics interact with their patients. Below we will discuss how Wi-Fi positively affects healthcare environments:

 

1. Effective communication with patients

 

Wi-Fi is a powerful tool that helps improve the efficiency of communication with patients. Indeed, health care providers can leverage their Wi-Fi network’s captive portal to interact with the people in these institutes in real time and in a more flexible and tailored way. For instance, they can share health information with patients, keep them updated about important things, i.e. a reminder about their next check-ups, promotions regarding health-care initiatives, new clinical services or offering general advice to behave healthily. The captive portal provided by Tanaza, for instance, includes a login page that is highly personalizable on which network admins can add what they want – information, announcements, videos, banners, etc. – and can select among more than 60 languages available: in this way, communication with patients will be further facilitated and flexible. Furthermore, patients can easily search on the captive portal information about treatments and general information: for instance, the captive portal can feature fast access to ageing-related info for elderly people, whereas families can easily see where to access children-related info. Also, relying on a Wifi network within your venue allows you to leverage many professional applications, which can be useful to better organise the workload among the hospital staff.

 

2. Providing a better connection

 

Every day, a large number of users access a hospital network at the same time, with different Wi-Fi-enabled devices and for various purposes: patients use their personal smartphones, laptops and tablets to call or make video calls to their families and friends, and hospital employees use their Wi-Fi enabled devices for their daily work activities, as well as for personal use.

Wi-Fi technology is ideal for high-density environments like hospitals: a well performing Wi-Fi network allows healthcare providers to guarantee good coverage to many concurrent users within the facility, meeting patients’ growing connection demands in concentrated areas, such as lobbies or waiting rooms. Tanaza, for instance, allows you to provide Wi-Fi to an unlimited number of concurrent users and devices.

 

3. Easy guest access management

 

Not only does Wi-Fi facilitate interaction with patients, but it also provides them with a personalised experience since the beginning. Indeed, Wi-Fi makes guest access to the hospital’s Wi-Fi network easier. For instance, Tanaza features an easy-to-use login page with a wide range of intuitive authentication methods that allow users to access a network in a few clicks. Healthcare network admins can choose among guest access with email or phone, authentication through forms, or opt for social login, which allows young patients to access the facility’s network with their social account – such as Facebook, Instagram, Twitter, etc. Furthermore, with Tanaza network admins can create different SSIDs with different authentication methods: for instance, one password-protected SSID for the hospital staff, another SSID for visitors with registration through captive portal and a last SSID hidden, only for the hospital equipment. Also, healthcare providers can leverage Tanaza to make people feel more at home, thanks to its “Remember me” feature, which allows users to connect to the network automatically when they return to a Wi-Fi area they’ve already been in. In this way, patients are recognized and will not need to log in again after their first authentication to the hospital’s Wi-Fi network.

 

4. Enhanced network performance

 

Healthcare providers can leverage innovative Wi-Fi equipment to ensure a stable and fast connection to their patients and employees in hospitals and clinics. For instance, AC devices and dual-band access points are suitable for high-dense healthcare deployments, as they enable more capacity, and provide better coverage and bandwidth management. You can check out on our list of Tanaza supported devices, including the AC models most apt to satisfy this type of deployment needs. Furthermore, thanks to Tanaza, network admins can easily manage, monitor and control in real time the hospital bandwidth consumption as well as the status of the network on their management dashboard, to further optimise the quality of the service provided.

 

5. Secure browsing experience


Last but not least, considering that a large amount of young people and children visit healthcare facilities on a daily basis, healthcare IT managers should aim to ensure a safe browsing experience for their patients. For instance, thanks to the integrated web content filtering system offered by Tanaza, those managing the Wi-Fi networks of healthcare institutes can block users from accessing inappropriate or unauthorized websites and applications, such as pornography or violent-related content. In this way, network admins can successfully limit the range of content and domains people can access while using their healthcare Wi-Fi network.

Try the Tanaza Content Filtering

Related articles:

Maximum number of concurrent users per Wi-Fi access point

The benefits of public Wi-Fi access on our society

https://www.tanaza.com/blog/web-content-filtering-improves-public-wi-fi-hotspot-security/

4 reasons why hotels should offer free guest Wi-Fi

Free guest Wi-Fi for hotels

In this post, we will discuss the 4 main benefits free guest Wi-Fi brings to hospitality venues, such as hotels, B&Bs, and holiday resorts.

Nowadays, free Wi-Fi has become the most-wanted hotel amenity among tourists, who firstly check its availability before booking a holiday accommodation. Hotel guests, indeed, prioritise in-room free internet access to connect their WiFi-enabled devices such as smartphones, tablets and laptops and leverage it for leisure or business purposes. Accordingly, if hoteliers want to attract and retain travellers in an effective way, they should invest in a reliable Wi-Fi infrastructure and include free guest Wi-Fi in their offerings.

What are the main advantages of providing guests with free hotel Wi-Fi?

 

1. Increased bookings

 

Providing free guest Wi-Fi access is a great incentive to make travelers choose your facility. Indeed, according to Hotel Chatter, 94% of people consider Wi-Fi as the most important hotel amenity. Tourists value free internet access to stay in contact with their families and friends while on vacation, while business travelers leverage free Wi-Fi connection for their work. Also, according to Aviva’s Holiday Report, 40% of young holidaymakers aged 16-24 cite free Wi-Fi as the most crucial factor when opting for a holiday venue. What’s more, they give free Wi-Fi more importance compared to price (38%), swimming pool (32%) and walking distance to shops and bars (28%). Accordingly, offering free guest Wi-Fi is a smart strategy to attract more travelers and make them choose your hospitality venue again.

 

2. Improved login experience

 

An effective way to improve your hotel guest experience is to make things simple since the beginning of your guests’ stay: a way to do so is to allow travelers to access your network through an immediate and easy authentication process. Instead of opting for time-consuming login methods based on long passwords, keep up with the latest trends and offer social-savvy login methods. For instance, Tanaza features social login, the authentication process that allows users to log into a Wi-Fi network using their social networks accounts: with one simple and fast click, they will connect through Facebook, Twitter, Instagram, etc. Interestingly, according to the Daily Mail Online, Facebook and Twitter are the most widely used social networks when people travel abroad, which makes free Wi-Fi access through social login further useful.

 

3. Enhanced brand image

 

Social Wi-Fi is key to boost your brand image and increase your bookings quickly. According to Aviva’s Holiday Report, 90% of millennials post updates to social media, and almost a third of the interviewed young travelers post pictures and selfies on their social media walls during their holiday. Also, according to The Independent, 40.1% of the millennial generation choose a holiday venue depending on its “Instagrammability”. Hoteliers should take advantage of social shareability and ask guests to like their Facebook pages or share their location when they access their free Wi-Fi network. Through this “viral word of mouth”, you can quickly increase your brand visibility and benefit from positive guests comments and reviews on platforms like TripAdvisor. Thanks to the customizable login page offered by Tanaza, you can add both “Facebook Likes” and “Facebook Check-ins” in a simple way. Also, you can build your login page in more than 60 languages, making your guest experience even further personalised!

 

4. Improved guest experience


Free Wi-Fi is a powerful tool to better understand your guest’ needs and improve your services accordingly, as well. Indeed, user data collected during the guest login flow is full of useful information, such as gender, age, country, interests, etc. Thanks to the Tanaza Analytics Dashboard, you can access this data in real-time and leverage it to run statistics, to create tailored marketing campaigns or to offer customised offers to your guests. For instance, you can send personalised emails to offer room upgrades to your most loyal customers at discounted rate, or you can promote your new spa treatments to your female guests. Through free guest Wi-Fi, hotels can segment and know better travelers, dividing new from returning guests, and innovate their offerings based on their expectations.

How to deploy an outside Wi-Fi network for camping

How to deploy an outside Wi-Fi network for camping

During holidays, campings are invaded by vacationers leaving the big cities to enjoy the sea or the mountains. During the last few years, comfort at camping places increased a lot, and now the biggest majority provide Wi-Fi for their hosts.

 

Wi-Fi is a good solution for campings to engage with guests and encourage them to come back for the next holidays.
The main challenge when deploying a network for camping venues is the weather. You have to think that your hardware needs to resist to the wind, sun, powder, and snow, while having antennas that can cover long distances and provide internet to lots of concurrent users.


The first step is to determine the needed bandwidth. We can reasonably think that the number of concurrent users is higher in the evenings than during the day  and that the level of usage is between medium and heavy (social networks, emails, VoIP calls and video streaming). So the first thing is to find an ISP or WISP able to provide sufficient bandwidth to your place, at a reasonable price.

 

After calculating the bandwidth, you need to think about the kind of hardware you want to use and how to maximise the signal’s performances.
In a previous article about how to deploy Wi-Fi for summer events, we suggested you use outdoor access points like Ubiquiti ones and in particular the Nanostation, Picostation or the Rocket’s series. We also recommend the EnGenius outdoor access points. The mentioned devices are outdoor access points that can be easily mounted on poles or trees.Most of them have directional antennas so that by positioning them, you can manage how the signal is spread around the area.

Additional antennas can be used  to maximise the WLAN performances they will increase the power of the access point. For example, you can use an antenna AMO-2G10 Ubiquiti together with an Ubiquiti Rocket M2 to make the Wi-Fi signal stronger in a specific area (for example, the open-air restaurant or the swimming pool).

Moreover, Tanaza allows you to keep an eye on each device’s status and to control its configuration, from one single pane of glass. You will be able to remotely manage your Wi-Fi networks from the cloud and to receive alerts via email in case of disconnections, which is extremely important when deploying outdoor networks.

About the hotspot configuration, you can decide whether to protect the Wi-Fi access with a password or to create a login page and select one of the many authentication processes available. We suggest you to opt for the second proposition, because it’s better from a marketing point of view. In fact, when creating a login page, you can advertise your products and services to your customers and increase their engagement. Select the social login (Facebook, Instagram and other social media authentication) or the email login to gather information and collect insights about customers. This data can be used then for marketing purposes, like creating a targeted newsletter campaign.

For example, encourage customers to book now their next holidays in your camping by offering a discount on your login page, promote activities nearby your camping.
Tanaza also features a content filtering tool to keep control on the Wi-Fi usage and block access to inappropriate websites like violence, pornography, betting, etc. This tool also blocks malware internet pages and guarantees safe browsing on the Wi-Fi network.

 

 

To conclude, deploying a Wi-Fi network within a camping implies to select the right hardware for the outdoor deployment, and to keep in mind the number of concurrent users and the coverage needs. A Wi-Fi network brings additional comfort to the camping’s customers, but is also a marketing tool to boost their engagement and generate more revenues.