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retail wifiRuckus Wireless Inc. announced that it has been selected by Le Pain Quotidien, an international bakery retailer, to supply it with Ruckus Smart Wi-Fi products and technology for use within its corporate headquarters and bakery stores across the U.S.

Le Pain Quotidien currently operates more than 185 bakery-cafe locations in 17 countries. According to a news release, LPQ wanted to better leverage Wi-Fi to improve the customer experience while increasing the efficiency of its operations.

LPQ is standardizing on Ruckus ZoneFlex dual-band 802.11n Smart Wi-Fi indoor and outdoor access points for its U.S. locations. The Smart Wi-Fi products are being used to support line of business applications such as in-store electronic point-of-sale systems to help staff take orders, settle bills and provide service.

“Given the unprecedented use of smart mobile devices within nearly every facet of our society, we view Wi-Fi not only as a competitive necessity but more importantly as a strategic utility that can be used in a myriad of ways to improve the operation of our business,” said Cezary Moroz, IT Director for Le Pain Quotidien. “The problem is we found that not all Wi-Fi is created equal.”

According to LPQ executives, their previous experience with Wi-Fi had left a “bad taste in our mouth,” as the legacy system installed was unstable, often requiring staff to reset the system as more users tried to connect. The system also didn’t provide dynamic assignment of wireless traffic to the appropriate virtual LAN and couldn’t be centrally managed.

“What we needed was a more industrial strength, PCI-compliant Wi-Fi system that not only was easy to manage from a single point but also one that would provide an exceptional wireless experience with consistent performance to multiple user groups, especially as environmental conditions changed,” said Raymond Stensholt, IT manager for LPQ. “We found the Ruckus Smart Wi-Fi system to be one of the only WLAN solutions to really address these requirements head on.”

Stensholt said three differentiators about the Ruckus system led to the agreement: a more robust PCI implementation; stronger Wi-Fi signals; and ease of deployment and use.