Smart Cities: Singapore integrates access points to its trash bin
Singapore’s new pilot project has equipped ten solar-powered trash bins with 3G smart sensors and Wi-Fi access points on Orchard Road, the busiest shopping street of the city.
Singapore is known to be the first smart Nation in the world thanks to its many projects that aim to provide tech-enabled services, good governance, and sustainable environment.
By equipping public trash bins with 3G smart sensors, the project leaders, BigBelly Solar Inc, was looking for an increase in the containers productivity by sending mobile alerts to the city cleaning staff when the trash was full. As a first result, BigBelly declared that smart trash bins improved the productivity, cut down on waste collection and eliminated overflowing bins.
The second step was to integrate these bins with Wi-Fi access points from RansNet to provide internet for shoppers and tourists on Orchard Road.
Each wireless device is powered by the bins solar battery, and the radius coverage is 30 meters.
To manage this free Wi-Fi public, Terra Sol (the BigBelly Singapore and Malaysian distributor) partnered with AdZtream and Digimatic Solution, particularly for the marketing Wi-Fi services implementation.
The network is open to the public from 11 am to 9 pm and allows shoppers and tourists to log in for 15 minutes for free. Once the session ends, they can reconnect to the network. The advertising system implemented enables retailers to promote their business and targets the right people. Indeed, the advertisement is coordinated by the user’s position on Orchard Road: “Wi-Fi advertising in high footfall areas can help bring relevant brands better marketing outreach compared to outdoor advertising,” says Jozua Lee, Managing Director of Digimatic Solutions.The local Wi-Fi network deployed met a big success from both retailers and users, even though the network technology still needs to be improved. One project leader declared that “the stability of the network when many people logged is not good enough”.
To conclude, the pilot project is still ongoing and will for sure see some improvements in the next weeks due to its benefit for the local economy. Wi-Fi marketing services such as the advertisement is a great opportunity for retailers to attract the right people at the right moment.