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Tanaza new feature idea: Leverage custom form fields to obtain more data about WiFi users

by | Sep 17, 2018

SITUATION

WiFi Social login facilitates the customers’ experience when trying to connect to a WiFi network and provides user data to network administrators who wish to promote their product or service based on data-driven decisions.

When deploying a public WiFi network, authentication methods like WiFi social login can help any type of business generate new leads and increase its brand awareness. The social login authentication method gathers important data like user email address, phone number, gender, age, birth date, location, and name, etc.

Thanks to Tanaza’s WiFi Authentication Splash Page, which already includes social login capabilities, network administrators can leverage the personal data shared on social networks to create targeted marketing campaigns based on a user’s profile info. However, as not all users make their information public on their social networks, in some cases it is possible that the user data provided by social networks is not enough to develop a targeted marketing campaign.

 

SOLUTION

With this in mind, Tanaza has plans to develop a new feature that helps network administrators collect custom data in addition to the data already collected once they have already authenticated using popular methods like social login.

The idea behind this feature is to provide a system that allows network administrators to request additional information about their users by inserting a custom form field after social authentication and before optional social actions that users must fill in before connecting to the WiFi. Furthermore, since the data collected is not always 100% reliable, this feature could also function as a form of verification regarding the accuracy of any previous data collected.

 

EXAMPLE

One of the most common use case scenarios where a feature like this could be applied is one where network administrators deploy public hotspots in locations like shopping centers in order to collect relevant data about their visitors.

So, say a user at a mall authenticates through social login, the network administrator could also use custom form fields to request additional info, such as their fidelity card number and their mobile number. The fidelity card number would enable the network administrator to understand who the user is and targeted it more closely with discounts and offers tailored specifically to the user, whereas the mobile number would serve as a verification system in order to identify the number of users (one phone number = one wifi user) or to avoid the creation of fake accounts. A OTP (One Time Password) would be sent to the mobile number, which the user would be asked to copy-paste the code into the splash page in order to complete the login.

This feature could allow network admins to practice data profiling with the data collected using popular login methods like social login or coupons, and at the same time collect custom verified data to support a variety of loyalty marketing campaigns.

The incremental field verification feature could be made available after any kind of login available on the captive portal, including coupons. If you wish to see this feature developed by Tanaza’s R&D team, you can upvote it on our success portal.