First step: screenshot the element that you want to show to your WiFi users 

I took for example a restaurant in Copenhagen, with a very good ranking.

Second step: create your splash page using the Tanaza Splash Page Editor

1. Choose the background, the text and the login mode. Here, I choose the Facebook login.
2. Add your Tripadvisor screenshot as a picture on your splash page
3. Create a button and add the link to redirect WiFi users on your Tripadvisor page

Third step: configure your splash page settings

1. Select the splash page you’ve just created
2. Click on the Facebook icon to allow the Facebook login
3. In the walled garden list, add the link of your Tripadvisor page.

Warning! if you don’t copy the link of your Tripadvisor page in the additional walled garden list, your WiFi users won’t be able to access to your page.

Fourth step: publish your splash page and promote your WiFi in your venue

Do not forget to apply the new configuration to your WiFi network and to publish your splash page.
Once it is done, promote your WiFi network within your venue

Related articles:

A free and easy way to track results of an image advertisement [update 2018]

How to add your Facebook news feed to your splash page

Use case: splash page for promotion and controlled browsing

If you want to increase your business by acquiring more customers in your shop and engage them effectively, you should rely on in-store Wi-Fi. In this post, we discuss the 5 main benefits of in-store Wi-Fi deployments for the retail industry.

1. Better market segmentation
2. Enhanced customer experience
3. Improved brand and product promotion
4. Improved customer loyalty
5. Increased social visibility

Nowadays, the success of shops, department stores, and shopping malls revolves around meeting the increasingly demanding customer needs. Accordingly, a good strategy to acquire customers and increase in-store engagement to retain them is mandatory. The best way to do so is by adopting a Wi-Fi solution in your shop. Let’s see the 5 main advantages of in-store Wi-Fi for retailers.

1. Better market segmentation

Wi-Fi is a valuable resource for shops to collect customer data easily. Indeed, when users authenticate to a network, they are required to provide personal information, such as name, email, or phone numbers, age, gender, etc. In this way, customers are no longer unknown, and network admins of shops and stores can use data gathered through Wi-Fi logins to identify and segment their customers accordingly. On the captive portal provided by Tanaza, you can create personalized login pages choosing among a variety of user authentication methods: login through email addresses or phone number, authentication through a personal code (for example, the fidelity card code), or SMS and social login.

2. Enhanced customer experience

In-store Wi-Fi allows you to offer a personalized experience to your customers. Indeed, through Wi-Fi, you can capture and analyze customer data to better know and serve your store’s visitors. Tanaza features an Analytics Dashboard where you can analyze all user data collected through your Wi-Fi network. For instance, you see the number of people who visited your shop last week, month, or during a selected period, how many times they came back, their demographic information, the number of receipts of a specific day, etc. In this way, you can easily detect people’s shopping trends and base your offering on that: if you see that during the weekends’ families are the main shoppers, you can focus your sales strategy on children collections. At the same time, if you notice a significant trend of female shoppers during certain hours, you can decide to target them with tailored discounts on female items of clothing.

3. Improved brand and product promotion

You can leverage the customizable login page provided by Tanaza to further advertise your brand and products and target your customers in a personalized way: for instance, you can add discount coupons for new customers to use on their next visit, as a way to incentivize them to come back to your location. At the same time, you can give suggestions about specific items to those customers who, on average, usually stay more than 10 minutes in your shop. In doing so, customers will feel more engaged and will be keener to buy your products. Also, by simply adding an HTML widget on your login page, you can improve your ranking on platforms such as Yelp. Last but not least, you can consider adding a connection with your e-commerce, so as to further promote your business: firstly, you can add it in the walled garden and then link it from your login page.

4. Improved customer loyalty

Not only in-store Wi-Fi helps you to target your visitors better, but it is also a useful marketing tool to retain them effectively. With Tanaza, you can export the list of your Wi-Fi users to any CRM and marketing platform, such as MailChimp, and divide them among new and returning customers. In doing so, you can create real-time triggered marketing campaigns, by sending personalized emails to promote your new collections and products or send an SMS to incentivize new customers to join your loyalty program. In addition, in order to improve your customer loyalty, you can rely on the “Remember me” feature enabled by Tanaza, thanks to which customers connect automatically every time they come back to your shop: indeed, after the first authentication to the Wi-Fi network, users are remembered for a certain amount of time and are welcomed back on their next logins.

5. Increased social visibility

An effective way to attract customers and enhance your brand awareness is to leverage social media. Among the user authentication processes enabled by Tanaza, social login is the most suitable to increase social visibility and online engagement in a fast way. Through social login, customers access your network using their social accounts, i.e. Facebook, Twitter, Instagram, etc. Thanks to this authentication method, you can ask users to like your Facebook page or to share their positions through a Facebook Check-in: in this way, more people will hear about your store. With Tanaza, network admins can real-time monitor their social hotspot usage and, for instance, compare Facebook insights and social media analytics on their social dashboards.

In a previous article, we talked about why simplifying your Wi-Fi user login process is important, and we concluded that asking for too much information during the login process can deter customers from connecting to your free hotspot.

Tanaza gives you the possibility to ask your customers for a Facebook Like or for a Facebook Check-in on your login page before accessing the wi-Fi network. By doing so, you can keep a contact with your customers by appearing on their Facebook news feed: you customers will see if you are organizing a special event if you are promoting a new service or a product etc. It also allows you to increase your visibility on social media.

Nevertheless, you can not force customers to give a Like or a Check-in, you can only ask for it. The customer has the option to skip the social action and log in to your Wi-Fi anyway.

In fact, Like Gating (you access Wi-Fi only if you give a Like) is totally forbidden by Facebook policies and the same for Facebook Check-in (only Facebook is authorized to do Check-in Gating). The user is free to do it or not and should have access to the Wi-Fi network in any case.

You might find companies that promote Like Gating for Wi-Fi, but you should be aware that Facebook has started to block their operations as they don’t respect their policies. Being compliant with the social network’s policies ensure you to have a login process that works, now and in the future.

Last but not least, a forced Like has less value than a spontaneous one. Forcing your customers to put a Like on your page is not a way to engage with them as those could decide to unlike your page right after. If your customers are satisfied, they will be willing to put a Like on your page.

Your best option is so to promote the Facebook Like or the Facebook Check-in without making it compulsory to access your Wi-Fi network.
A good layout of your login page will help you to make customers click on the login button and give a Like on your Facebook page or share their position in your location.
Moreover, we recommend you to start asking for a simple Like and then, for the returning user, to ask for a Check-in. Asking for two social actions at the same time is way too much for some customers.

Remember that the best way to obtain information about your customers is to create an incentive! In a bar, for example, you could offer juice or a muffin to every customer when they check-in for the first time at your location. Create a challenge like “if our Facebook page has more than 1K Likes, 20% on this product”. Be creative because social media is a way to boost your business and can really help you to grow.

To conclude, social actions available through the Facebook login help you to increase your visibility on social media and to communicate with your customers. Nevertheless, asking for a Facebook Like and for a Facebook Check-in could deter your customers to access your Wi-Fi network. You better ask a Facebook Like to your new customers and then a Check-in for returning users.

If you use Tanaza and you don’t know how to enable the social actions, follow the steps below.

• Open the Tanaza Splash page editor and create your splash page with your logo, background, text, etc.
• Adapt the text to your request (yellow squares)
• Add the Facebook button and configure it: en    able the social action to navigate
• Select the social action: Like, Check-in or Like and Check-in (the user will be first asked to put a Like and when he will come back, he will be asked to Check-in within your location)Add the URL of your Facebook page
• Save and publish

Screenshot 1: Adapt your text to your request and configure the Facebook login button

Screenshot 2: enable the social actions, select for example the Like

Screenshot 3: configure the Facebook Check-in

Remember to enable Facebook within the walled garden parameters of your Tanaza Cloud account, as shown below.

Screenshot 4: enable the Facebook login within the walled garden parameters