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If you are a company owner and want to grow your business in a simple and cost-effective way, you should consider investing in public WiFi

Here we provide the main reasons why it is smart to leverage public wifi for your business. You should invest in public Wi-Fi if you want to:

  • Improve customer satisfaction
  • Effectively advertise your brand
  • Easily collect and analyze user data
  • Boost your social visibility
  • Reduce costs

Invest in public Wi-Fi

1. Improve customer satisfaction

Wi-Fi is a powerful tool that allows hotspots owners to attract and engage users, so as to make them come back to their location. Public venues, such as restaurants, bars, and cafes, can boost their revenues by offering free Wi-Fi connection to people: indeed, there are more chances that users will purchase their services while enjoying their free Wi-Fi hotspot. Both you and your customers will be satisfied.


2. Effectively advertise your brand

Thanks to public WiFi, owners of public locations such as retail shops and shopping malls can generate more money by boosting the visibility of their products and services in a simple way: they can promote their brand on the authentication page that Wi-Fi users see before accessing their hotspot. For instance, by using Tanaza, owners of public locations can add videos or banners, and customize their splash page with discounts and special offers to incentivize customers to purchase their products.


3. Easily collect and analyze user data

You can smartly leverage public Wi-Fi to capture Wi-Fi users’ data and analyze them in relation to your business strategies. When authenticating to your hotspot through your splash page, users provide relevant information such as email addresses, phone numbers, gender, age, location, etc., which help you better understand your customers’ needs. For instance, if you offer free Wi-Fi in a shopping mall you can use data to better monitor people visiting your shops, so as to identify the areas that need better coverage and the target segments of major interests. Tracking customers’ behaviors through Wi-Fi helps you identifying new winning selling strategies in a short time. The user-friendly Tanaza Dashboard enables you to collect and analyze valuable user data and insights, so as to get the most out of it in a simple and fast way.


4. Boost your social visibility 

Any public venue, such as hotels, restaurants, retail stores, etc., can largely benefit from social Wi-Fi to increase their social media engagement in a quick way. For instance, you can allow Wi-Fi users to access your hotspot through Facebook with one click, instead of relying on more time-consuming password-based login methods. Customers can like your Facebook page, which increases your online visibility, or do a Check-in sharing their positions on their Facebook profiles: Check-ins help you reach potential customers, as your Wi-Fi users’ friends are notified about it and can in turn access your information.

The responsive splash page of Tanaza makes the login process very intuitive and, thanks to its social login, users can connect to your Wi-Fi network using their social networks’ accounts, i.e. Facebook, Instagram, and Twitter.


5. Reduce costs 

Public WiFi is a cost-effective opportunity to boost your revenue streams. Firstly, you can leverage the amount of data collected from customers’ registrations and logins to increase the number of users in your database in a short time: in doing so, you will quickly generate qualified leads. In addition, public Wi-Fi is a powerful tool for advertising, as by integrating your public Wi-Fi hotspot in your marketing mix you can easily run real-time marketing and loyalty campaigns at low costs. Not only you can save money, but through public wi-fi, you can also save time: the most innovative Wi-Fi systems, like Tanaza, are zero-touch deployment, allowing you to manage your Wi-Fi infrastructure and troubleshooting remotely. Furthermore, Tanaza Wi-Fi adopts a multi-vendor approach, which means you can further reduce costs using low-cost access points from different vendors to create your network, but still relying on advanced features.


Discover more about Tanaza and public Wi-Fi


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Wi-Fi hotspots: pros and cons of every business model

5 good reasons to choose Tanaza

How to encourage Wi-Fi customers to access your hotspot

Tanaza - The cloud platform for IT professionals to operate Wi-Fi networks

Legal Information Tanaza S.p.A., via Carlo de Cristoforis 13, 20124 Milano, Italy - VAT Number: IT07081410966

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 873466.

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