How to use Google Analytics with Tanaza splash page
Tanaza features a splash page editor that enables WiFi network administrators to configure their captive portal by adding a logo, text, redirection links and authentication methods. Furthermore, the Tanaza hotspot system enables WiFi users’ data collection which can be used for marketing purposes.
Leverage Google analytics using Tanaza
By using Google Analytics together with the Tanaza splash page, WiFi professionals can understand better WiFi users behaviors by tracking:
the number of splash page views
the bounce rate
the average time spent on the splash page.
How to set up Google analytics tracking with Tanaza
Once the Google Analytics account is set up, the splash page details will be registered by Google Analytics.
Why are Google Analytics insights important
WiFi administrators can use Google Analytics insights together with the Tanaza Dashboard to understand the capacity of the splash page to retain WiFi users and transmit a message. Indeed, by comparing the number of daily splash page views with the number of daily WiFi users, administrators will be able to understand if their landing page is clear enough.
A big difference between this data might reflect a problem in the splash page. For example, it could mean that:
The message on the splash page that is not clear enough for customers, or that the adding-value of a WiFi hotspot is not relevant for customers. We recently published an article about how to build the perfect splash page to retain WiFi users.
The landing page is not effective
Together with the number of splash page views, WiFi administrators should also take into consideration the bounce rate, which is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
If the bounce rate is high, it means that the landing page is not effective and it does not encourage people to log in to the WiFi hotspot. A high bounce rate might be related to a slow loading splash page because of a low level of bandwidth, but the bounce rate also reflects the interest of customers about a WiFi hotspot. In contrast, a low bounce rate means that customers perceived the WiFi as a value and that they are willing to connect to the internet.
On this screenshot above you can see that there are 94 page views which means that 94 customers visited the splash page of this WiFi hotspot. When comparing this number with the number of WiFi users given by the Tanaza dashboard, you will be able to understand how many users actually connect to the WiFi hotspot. The average time on page is 33 seconds which is good cause it means that the splash page is clear and effective. The bounce rate is low, which reflects the interest of customers for the WiFi hotspot.
By controlling the average time spent on the splash page, WiFi administrators will understand if the invitation to connect to the WiFi hotspot is clear enough. Indeed, a short time session on the splash page means that the user doesn’t get lost in the process and access the internet without any problems. A long time spent on the splash page would show that the message is not clear enough and that maybe the user doesn’t know where to click to access the WiFi network.
To conclude, using monitoring tools such as Google Analytics together with multi-functional platforms like the Tanaza dashboard helps network administrators maximize their WiFi hotspot by underlying common user trends and helping them discover the best practices to engage their target users.
Tanaza has developed a feature to help WiFi network administrators collect additional custom WiFi user data in addition to the data already collected with authentication methods like social login, like Facebook, Twitter, Instagram, etc.
Once collected, this data can easily be leveraged to execute in-target marketing campaigns, such as email marketing.
Why is it important to collect WiFi user data
Once a user logs into a network using a popular authentication method like social login, the system collects personalized data about the WiFi user, like their gender, age, name, surname, email address, location to name a few. However, since social media platforms have adopted strict policies for user data protection, users can now customize their profiles’ visibility and can choose to keep private the personal information on their social media profiles.
As a result, Tanaza has combined two existing authentication methods to compensate for the lack of data provided by having just one. This latest update known as pre-filled form-based authentication provides a system that allows network administrators to request additional information about their WiFi users by enabling custom form authentication after social login that users must fill in before connecting to the WiFi network.
How to implement this feature in a public WiFi network
To collect more specific data about WiFi users, aside from the one collected with initial authentication method (i.e. social login), WiFi network administrator can simply enable custom form authentication, which consists on asking the users to fill in a custom form to complete the login, as seen on the image below of the Tanaza splash page editor’s Advanced Settings for Facebook Social Login.
This pre-filled form-based authentication is a handy captive portal configuration in public networks located in places like retail stores, supermarkets or educational institutes. By requesting a student number or a fidelity card number, the WiFi network administrator can be offer targeted discounts and share information tailored to the user. What is more, this tool can also serve as a verification system in order to identify that the user is a real user, using their personal phone number.
Thanks to the data retrieved from the WiFi user’s social profile (if its privacy setting allows that) and the information collected using the custom form, WiFi professionals can run various types of targeted marketing campaigns.
Let’s suppose that you were asked to deploy a Wi-Fi network in a restaurant and that your customer wants to collect their Wi-Fi clients’ data to promote their events and special evenings.
In order to collect this type of data easily and quickly, we encourage network admins to enable an easy way for users to login to the Wi-Fi, avoiding complex and long forms to fulfill.
There are two preferred social login flows to achieve this:
Facebook login
Facebook social actions (Like or Check-in)
Facebook login
This social login flow consists of asking Wi-Fi clients to “Log in with Facebook.
UX: After connecting to the Wi-Fi, the Wi-Fi clients will see a splash page, that can be customized with the customer’s logo, their preferred background, and type of advertising. In order to log into the network, they must click the button “Log in with Facebook” on the splash page which will give Facebook permission to access their data. If they accept to provide their complete anagraphic information (or a part of them) to the app “Access Internet”, they will connect to the internet.
PROS: No complex permission needed, no Facebook review needed. Super-easy login flow for the user. You can collect user data (name, surname, hometown location – country and city, birthday, e-mail, age, gender).
CONS: Because not everyone has a Facebook account, you should enable an alternative way to log in (e.g. e-mail, Twitter, Google+).
9 good reasons to choose a social login for your Guest WiFi
Do you know all about Social Login?
We all agree that we find signing up for any registration process quite time-consuming and tiresome. It happens almost whenever we are trying to create a new account on websites. Sometimes these sign-up processes are way too complicated. We always try to look out for a fast and easy social login that is hassle-free.
With the advancement in technology, getting yourself sign-in on the internet has been improved. We are no stranger to social login while signing up on a website. Network managers need to create a seamless experience for the guest WiFi users during authentication. You need to look out for the ways where your customers are involved in fast login methods.
The Classic Hotspot platform features a built-in captive portal that allows Network Managers to personalize the way WiFi users log into the network. The platform provides you with various login options that allow you to gather different types of information regarding your customers. Apart from the basic login modes via email, phone number, and password, users can opt for social login. The social login will allow guest WiFi users to login into the WiFi network through social media platforms such as Facebook, Twitter, Linked In, and more.
Discover why setting up a social login method for your network authentication is the most efficient way to gather real data and provide a smooth connection experience.
Faster registration
The main reason behind using social login to access public WiFi is that it is a comparatively faster process. It is also a simpler login process than other log-in options. With just a single click, users get themselves registered on to the network.
There are multiple login methods, but businesses find social login more engaging. Everyone has a social network account either on Facebook, or Instagram, or Twitter account on their devices. With social login, with just one click a user will be able to access the internet and the business will get accurate information about the WiFi user.
Social login methods
You can also make the users like your Facebook page or Check-in your venue by allowing the social login method on your Classic Hotspot Splash page. It is quite a convenient way to promote your business. With the usage of Classic Hotspot, these types of social actions will help your business improve visibility on the internet. To enable your social login, a Network Admin just has to click on the symbol of the login method of preference and then click “apply” to make the changes effective. In the Classic Hotspot platform, by default, the login methods are disabled. You will have to enable them into your splash page. The social login methods that Classic Hotspot allows are as follows:
Facebook
Twitter
LinkedIn
Google
Windows Live Login
Vkontakte Login
Data capture
The Classic Hotspot Platform allows you to customize the captive portal accordingly. It also allows you to capture the data of the WiFi users through the social login. Allowing social login on your captive portal is a good option to collect customer’s insights.
After logging into the WiFi network, Network Admins can collect data such as their name, surname, age, gender, email address, location, likes, interests, and more. For a business, this data can be used to drive marketing campaigns and target the right audience.
There is no doubt that Facebook is the most used social media platform in the World. It is the reason that most websites provide Facebook as the social login option for guest WiFi users. Not only it makes the social login easy, but it also helps improve the marketing strategy.
Easier registration
In the era of Information Technology, we all have created multiple accounts to access different websites. Remembering all of them is quite a confusing task, so we tend to forget our passwords most of the time. By giving your users an option for social login, they will choose their favorite social media platform to get themselves registered on your network.
The easier the registration process, the more chances are there that it will not result in a failed login. Social login makes the process of joining a network hassle-free. It is the most user-friendly WiFi authentication process if compared with other login methods. Also, if a user logins into your WiFi network through any social media platform, you will fetch and analyze the user data to run your statistics.
True data collected
Most of the time, when users have to give their data in exchange for internet access, they provide false information. But when you log in with a social media platform, it guarantees that you will get verified data such as their email.
It is of utmost importance to have a clean database that will accordingly help you create marketing campaigns. Many guest WiFi users have admitted that they fill in wrong or false personal information on the registration forms. By doing this, it will become challenging to validate the user database.
Getting quality users is essential for your business, and social login guarantees you a verified user data. The Classic Hotspot platform will let Network Admins get data of the users connected by which they will be able to get real-time data reports, also to control the number of concurrent users and bandwidth usage. Also, it highlights the most engaged guest WiFi users and shows how many Facebook likes/ Check-ins the business has received from WiFi users.
Greater personalized experience
Network Admins will be able to get real-time data reports by which they will personalize the client’s experience. By knowing who your users are, you will know what they like or not. More detailed and reliable data will allow you to tailor your business model and let you monitor the trends.
The relevant social data will also help measure how your marketing strategy will impact future demand. Social marketers think that they know what customer’s demands are. Still, it is important to get real-time data analysis to know it precisely. Classic Hotspot will allow you to create a personalized experience for each customer that will help drive marketing campaigns.
Easier login for mobile
It is essential to create a seamless experience for users while registering to your WiFi network via their smartphones. Today, almost every mobile device comes with large screen size, but sometimes people face difficulty filling out the registration forms.
Providing your users with the social login option will eliminate the chance of filling the registration form manually. It is a much advisable and easiest login process. With just one click, users will be able to connect to your WiFi networks.
Strengthen relationship and promote your events
It is a simple understanding that when users log in to WiFi through Facebook, they will see your Facebook page. It is an excellent chance to get attention to your business via social login.
You will be able to provide more information about the business to the users regarding your venue, your upcoming events, promotions, and discounts that you have on offer.
It is the most effective way to market and promote your business. Social media login will not only allow users to endorse your brand simply. It will also benefit when users can actively invite their friends to engage with your site and content.
Improve your marketing campaign
Social media allows you to know your customers even better. By gathering data from your clientele, businesses can get a powerful insight that will help improve marketing campaigns. WiFi is a great tool that will help your business grow and reach new heights. It helps improve the business strategies by analyzing the real-time data reports.
With the captive portal, users will provide their details with opt-in for marketing usage. Businesses will also get benefitted from the Classic Hotspot platform as lead generation through WiFi is extremely cost-effective. The public guest WiFi access will provide your business with a unique opportunity to boost your brand. In shopping malls, public WiFi is the best way to generate hundreds of contacts for a company.
Summary
Suppose your portal is asking for too much information during the WiFi authentication process. It may deter your customers from connecting to a free hotspot. Adding social login to your captive portal will give the users easy and fast access to your WiFi network.
If you are running a business, a shopping mall where you offer free WiFi to customers, providing them with social login is a good option. Classic Hotspot platform will provide you with various options to customize the splash page. It allows clients to access your public WiFi hotspots using their existing social media credentials.
Classic Hotspot is compatible with Ubiquiti UniFi APs
With its latest release (firmware 2.17) in December 2017, Tanaza continues its firmware releases for the Ubiquiti Unifi AC access points, starting with the widely used UniFi AC Mesh Pro, UniFi LR (long range) and UniFi AC PRO.
UBNT’s UAP AC APs are widely used by managed solution providers and hotspot providers globally.
Among all Ubiquiti Unifi AC access points, the devices that are already compatible with Tanaza’s software are: Ubiquiti UniFi AP AC PRO, UniFi AC Lite, UniFi AC In-WALL (AC-IW), UniFi AC Mesh, UniFi AC Mesh PRO, and UniFi AC LR (AC Long Range).
Being a cloud-based software, Tanza allows network administrators to manage their multi-vendor devices from the cloud. Also, network admins can manage Ubiquiti Nanostations from the same dashboard they use for their UniFi devices.
Thanks to Tanaza’s software, it is possible to manage the access points from the cloud and create public hotspots with social login as authentication method. Tanaza replaces the stock firmware and adds enterprise configuration capabilities to multi-vendor devices, including TP-Link, Ubiquiti, D-Link, Netgear, Engenius, Ligowave, and others.
Tanaza’s firmware can be installed and uninstalled on Ubiquiti Access Points easily, and the software is available for a 15-days free trial with unlimited clients and connected access points.
How user authentication works with Tanaza’s access points and captive portal
In this article, you will learn about the steps needed to authenticate users on your captive portal through Tanaza’s access points, together with the most used authentication processes enabled by Tanaza (Facebook login, etc.).
Tanaza is a software that allows network admins to manage user authentication in a very intuitive way through the configuration of a customizable captive portal. A captive portal is the web page people see before accessing a public Wi-Fi network, i.e. when they use the free Wi-Fi connection of a bar, restaurant, hotel, shop, etc. At first, when clients try to log in to your Wi-Fi to browse a webpage, they are unauthenticated. Being unauthenticated means that their access to your network is limited to the captive portal, other than content and services included in the Walled Garden. To learn more about which websites and URLs are accessible by a client before authentication read this article. On the captive portal, users can then authenticate themselves and browse the web on their Wi-Fi-enabled devices. Let’s now see the steps needed to authenticate users on a captive portal and the main login methods featured by Tanaza.
Opening of the login page of the captive portal
Clients’ login flow starts in this way: the unauthenticated user’s device reaches your access point and requests access to the Internet. The access point, that is connected to the Tanaza Cloud, sees the request but doesn’t recognize the client as authenticated. Accordingly, instead of showing the user a web page, it redirects the unauthenticated user to the login page, aka your captive portal. Once here, the user authenticates through the captive portal and is therefore authorized to browse the web. Now, the user can freely browse any webpage, using your Wi-Fi network. To better understand how to use the Tanaza captive portal functionality, read this article.
In general, network administrators cannot see the list of users connected to their network in real-time. Instead, Tanaza allows network admins to see the list of connected clients from anywhere, anytime, through a web dashboard, cloud.tanaza.com. Specifically, they see real-time users connected and authenticated (or even in the process of authenticating) through their cloud.tanaza.com management platform. Also, they see the historical data from all authenticated users, together with their personal information, in the Tanaza Analytics Dashboard. The screenshots below show how data about users and connections are viewed on the management platform of the Tanaza Analytics Dashboard.
Why does it matter? This twofold kind of information helps you to understand better how the user authentication process to your Wi-Fi network works and the source of some related issues. For instance, visualizing a client in the list of connected clients on the Tanaza Cloud Platform, but not on the analytics dashboard, allows you to know that that user is in the process of authenticating, but didn’t provide his credentials to access Internet yet. Also, Tanaza can help you to detect potential network issues. The following screenshot shows an example of a connected client: here you can see the signal strength. If this element is red, for instance, it means that the user may have problems in reaching your captive portal due to a weak wireless signal, or that he may experience slow WiFi. The best choice in this case is to add one more access point to your network, in order to provide a stronger signal.
When you configure a click-through login page for user registration, clients authenticate to your network by simply clicking on a button, without providing any personal data. In this case, the authentication process starts once users click on the button and are redirected to the captive portal before accessing the Internet. When the cloud receives users’ request, it notifies the access point of the network that users have authenticated. Now, the access point clears away the captive portal on clients’ devices, and users can fully access Internet. The screenshot below shows how connected clients appear on the Tanaza dashboard: compared to the previous example, you can see more information about clients, as they have successfully authenticated on the captive portal, although in this case no personal data is available. Read this article to know how the Tanaza Analytics Dashboard works.
Typical use case: the click-through login method is favored by companies with an advertising-based business model, which value clicks for their ads and do not need any other personal data the clientele. Usually, network admins add videos, ads and banners on the login page, so as to further emphasise and advertise their products on the captive portal.
Other login methods: social login
Tanaza features a broad range of authentication methods within its captive portal, i.e. access through email or phone, voucher-based authentication, registration by filling a form and authentication using social networks, aka social login. Lately, the extensive use of social media among people led to the spread of social login among the different user login methods adopted by businesses. In this way, users can connect to an SSID using Facebook, Twitter, Instagram, Linkedin, etc. In this case, user authentication is completed when the login flow through social networks ends, meaning when the user accepts the terms and conditions requested by the social network, i.e. Facebook. The cloud then receives the user device’s request and notifies the access point of the network that the client has authenticated. At this point, full network access is granted. The following screenshot shows the Tanaza dashboard containing a connected client, who authenticated through the social login provided by Tanaza using his Twitter account.
Typical use case: any business whose goal is to boost its social visibility and increase its brand awareness leveraging the power of social media. A bar, for instance, could ask its visitors to like its Facebook page or to share their position to gain more visibility among other Facebook users. Also, a well-working wifi enhances the possibilities to gain positive reviews about your business on websites like TripAdvisor and Yelp. Read these instructions to learn how to setup a Tanaza built-in login page with social login.
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