The retail sector has been an early adopter of Wi-Fi technology. Tanaza helps retailers in their transition to discover how Wi-Fi can bring them new clients and enhance the existing relationships with them.

At Tanaza, we know how difficult it can be to convince customers to buy the products offered. While shopping, most clients are not always looking for a particular item from a particular retailer, so it can be difficult to understand the customer’s expectations. The key to success is to set your business apart from its competitors, by selling products that your customer base is looking for and strengthening relationships with customers through fidelity campaigns and personalized marketing campaigns

Nowadays, providing free Wi-Fi in the retail space can be a real plus. It is can be a way to interact with your customers and enhance their shopping experience. Wi-Fi can also enable you to collect enough data about your customers to help you build an efficient business strategy and provide the type of customized services and products that your customers are looking for. As a result of an enhanced customer experience, you can strengthen your client relationships and obtain new ones through word of mouth. And lucky for you, this is where Tanaza comes into play.

Together with our solution providers partners operating in the retail industry, we are already working side-by-side to help them develop their Wi-Fi projects. The efficiency of our multi-vendor software for Wi-Fi cloud management has been already demonstrated through the success of one of our clients in the retail industry, Auchan.

Providing Wi-Fi in your business space is a way to fill the existing gap between online and offline marketing. Tanaza provides you with the tools to find out who’s in your location, gather insights and engage with your customers.  Our software is equipped with a Captive Portal that allows you to collect e-mail addresses and Wi-Fi data from off-line customers. Thanks to this captive portal, you can obtain a complete customer database that you can check in real-time.

Additionally, Tanaza can help you increase your visibility on social media. For example, if you setup your Wi-Fi to work with Facebook, you can ask your customers to ‘LIKE’ your Facebook page or register their location before having access to the Wi-Fi network. Furthermore, by allowing them to login using their preffered social account (Google+, Twitter, Instagram, LinkedIn, Windows Live or Vkontakte), you can collect user information like name, surname, email, phone, age, gender, etc.

To profit from Tanaza’s marketing Wi-Fi services, you can decide to publish advertising and promotions on your splash page to target the people that are in your location. You receive contact information from users who are interested in your product or service, enabling you to send marketing messages to the right customer, at the right time.

In a nutshell, thanks to tools like the captive portal, the splash page and the social login, Tanaza Wi-Fi helps retailers to match with their customers’ expectations and increase their visibility on social media. Make a difference by offering Tanaza Wi-Fi in your retail area.

Not convinced yet? Find out more about Tanaza features or discover other businesses like yours that reach success thanks to Tanaza.

Companies that chose to work with Tanaza: 

Monetize your Wi-Fi

Monetizing Wi-Fi means a lot of things: Paid Wi-Fi, couponing Wi-Fi, high-ROI Wi-Fi. But what’s the point? Which is the most valuable solution?

How to: paid Wi-Fi, couponing Wi-Fi, high-ROI Wi-Fi

1. PAID WI-FI

The paid Wi-Fi business model assumes that the company that owns a large number of networks, in different locations, asks people to pay (with credit card or Paypal) for Internet access. This is a simple way to make revenues from Wi-Fi, i.e. Boingo.

It’s a good revenue model only if you are the only internet provider in a specific location… so that people are encouraged to pay, as they cannot find any free alternative. Considering that the number of extimated free public hotspots at the end of 2014 is 47.7 million, your privilege to be the only hotspot provider in your place won’t last long.

See also: One Wi-Fi hotspot for every 150 people, says study (BBCNews)

2. COUPONING WI-FI / VOUCHER-BASED AUTHENTICATION TO WI-FI

Couponing Wi-Fi means that the hotspot owner (for example a restaurant, an hotel, a camping) prints coupons with a code. This code gives access to the internet for a limited time, with a limited bandwidth and a limited download/upload quota.

Thanks to couponing Wi-Fi systems, the hotspot owner has complete control over the use of its Wi-Fi network. He can give the Wi-Fi for free, or make people pay for it, or give Wi-Fi only to customers. If paid, the transaction is made by cash, usually at a front desk.

E.g. A conference venue gives internet for free to the conference organizers only, through a coupon that lasts 1 day for 1 device only. If 200 conference delegates want to use Wi-Fi during the conference, they buy coupons that last 1 hour or 1 day, for 1 or 2 devices.

Read more about the couponing Wi-Fi option within Tanaza >>

3. HIGH-ROI WI-FI

A recent way to monetize Wi-Fi is to provide free Wi-Fi collecting valuable data and insights or asking for engagement.

For example, collecting e-mail addresses or phone numbers through the login process; and using them later for direct marketing activities.

Or, collecting insights and personal information and comparing them with web analytics, or with the database of fidelized users.

The last way is asking for engagement: the value of word-of-mouth is undoubted!

Read more about social login and social actions >>

More about couponing Wi-Fi and Tanaza

Tanaza is integrating a couponing service within its platform.

We just published a blog post about this, with screenshot from the new WiFi couponing management software. See also:  “Couponing Wi-Fi option within Tanaza”