Facebook like-gating ends on 5th November 2014
Facebook Like-Gating (sometimes called Fan-Gating) is a very common operation. Many apps and fan pages use it to show different content to fans and non-fans, or to hide a specific piece of content (e.g. a discount coupon) to the non-fans.
This functionality won’t be available anymore after 5th November.
Facebook will remove the “Liked/non Liked” information, and will always answer to any request with a positive result (as all the Facebook users liked all the existing Fan Pages), making actually impossible to determine if a specific user has liked a page or not.
Facebook still considers acceptable to incentivize people to login to an app, to check in at a place or join a promotion, but asks developers not to ask for a “Like” or force the user in any way to do a “Like”.
What Facebook forbids:
- You cannot provide a piece of content only to users that liked your page
- You cannot provide different contents to fans and non-fans
- You cannot force in any way the “Like” on your page
What Facebook accepts:
- You obviously can buy advertising from Facebook, promote your page and product, publish promotions and incentivize user to like your page through Facebook ADV
- You can add Facebook login to your app and collect user data
- You can incentivize people to login to your app
- You can incentivize people to check in to your place
- You can ask for their e-mail though your app
The three rules to collect “Likes” being compliant to Facebook regulations:
- Keep in mind that the more spontaneous “Likes” you get, the more value they have for your business.
- Never force “Likes”. Forced “Likes” have no value to your business.
- Be friendly and don’t push. Let users skip the “Like” request, if they want.