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Update 2018: Facebook social login and social actions with Tanaza splash page

Let’s suppose that you were asked to deploy a Wi-Fi network in a restaurant and that your customer wants to collect their Wi-Fi clients’ data to promote their events and special evenings.

In order to collect this type of data easily and quickly, we encourage network admins to enable an easy way for users to login to the Wi-Fi, avoiding complex and long forms to fulfill.

There are two preferred social login flows to achieve this:

  • Facebook login 
  • Facebook social actions (Like or Check-in)

Facebook login

This social login flow consists of asking Wi-Fi clients to “Log in with Facebook.

UX: After connecting to the Wi-Fi, the Wi-Fi clients will see a splash page, that can be customized with the customer’s logo, their preferred background, and type of advertising. In order to log into the network, they must click the button “Log in with Facebook” on the splash page which will give Facebook permission to access their data. If they accept to provide their complete anagraphic information (or a part of them) to the app “Access Internet”, they will connect to the internet.

PROS: No complex permission needed, no Facebook review needed. Super-easy login flow for the user. You can collect user data (name, surname, hometown location – country and city, birthday, e-mail, age, gender).

CONS: Because not everyone has a Facebook account, you should enable an alternative way to log in (e.g. e-mail, Twitter, Google+).

(more…)

10 good reasons to choose the Social Login

10 good reasons to choose the Social Login

Tanaza features a built-in captive portal that allows network managers to personalise the way WiFi users log to the network. In addition to the basic login modes (email, phone number, and password), Tanaza’s captive portal enables the Social Login.

By choosing the social login, the owner of a venue gives the possibility to his visitors to access the internet through social media like Facebook, Instagram, Twitter, Linkedin etc.
In this article, we give you ten reasons to choose the social login rather than another login mode.

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Faster registration

Nowadays, most of the people have a facebook, or an Instagram, or even a twitter account, on their mobile. This means that in just one click, the user access to the internet! No need to write their email address, or their phone number, or a long password…

  1. Social login and social actions

By allowing the social login on your Tanaza splash page, you will have the option to request social actions such as a Like on your Facebook page or check-in in your venue. These two social actions are a good way to increase your visibility on the internet.

  1. Data capture

Tanaza’s captive portal allows data capture through social login. This means that every time someone logs to your WiFi network, you will be able to collect data such as name, surname, email address, age, gender, location and so on. For the network administrator, it is a great tool to drive marketing campaigns and target the right people.

 

  1. Easier registration

People have so many accounts and so many different passwords… the social login allows them to choose easily their favourite way to connect. This will also guarantee less failed logins.

  1. True data collected

When users have to give data in exchange for internet access, they might be tempted to give false information. Social login guarantees you verified data such as the email. You will be able to structure your database with relevant information about the clientele.

  1. Greater personalized experience

Thanks to the data capture, you will be able to personalize the client’s experience directly in your venue or through offline marketing campaigns.

  1. Easier login for mobile

Even though mobile screens are always bigger, it is not easy for people to fill out a registration form on their mobile. Thanks to the social login, you will have more mobile registrations, and so more data collected…

  1. Strengthen relationship and promote your events

For example, when visitors log in through Facebook, they will be able to see your Facebook page. This way, they will get more information about your venue, your future events, your promotion and discount… even when they leave your place.

  1. Visitors choose their favourite way to log in

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Improve your marketing campaign

As previously said, social login allows a network administrator to gather data from its clientele. This data is a powerful insight to improve marketing campaign. Create personalised offers or events, send target email thanks to a better clients segmentation.

A free and easy way to track results of an image advertisement [update 2018]

Have you ever heard about Bitly? In a previous article, we explained to you how to track impressions and clicks of an image advertisement or a link. 

This article is an update to explain to you how to track your results easily and for free by combining Tanaza and Bitly.

What is Bitly?

Bitly is an online management platform for links.
It allows you to shorten your links, share them, manage them and analyze their visibility on the web.

By using Bitly together with Tanaza, you will be able to track your images advertisement impressions and clicks on your splash page, and get insights into what works and what does not!

 

A free and easy way to track results of an image advertisement [update 2018]

How does it work?

1) Sign up or log in to your bit.ly account

2) Paste a long URL (of an image that is hosted on your website) to shorten it

3) Copy the shortened URL

When you enter your Bitly account, you see the list of URLs that you shortened. For each link, you can see the number of clicks together with the locations and the date.

A free and easy way to track results of an image advertisement [update 2018]

Show an image advertisement on your Tanaza splash page with a Bitly link. 

Image advertisement before the authentication process

The Tanaza splash page editor allows you to add images advertisement on your Wi-Fi network splash page.
You can select for how many seconds it will show up. To do so, just follow these steps:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the splash page editor, go to Settings / Advertising. Select the media type (image or video), the duration, and activate the rotation if you wish to add multiples images.

3) In the field “Image URL” copy your image’s Bit.ly URL.

The user will see the advertising just before the login process, like in this video. 

A free and easy way to track results of an image advertisement [update 2018]

Show image advertisement or a landing page after authentication process

You can show your Wi-Fi users discounts, promotions and offers, coupons also AFTER the authentication process, if it’s made through the splash page.

This is made using a “landing page”. How to:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the editing page, select a redirect page. “Once client is authenticated redirect user to”: select “Landing page”.

3) Create a webpage including discounts, coupon, useful and contextual info. Or create a simple coupon as a jpg or png image. For example, in a restaurant, you could create a webpage about “Today’s specialities” + a coupon “Save 50% for desserts”.  Or a simple coupon “Save this coupon to come back by 12/31/2015 and save 50% on your next dinner”.

4) Shorten your URL with bit.ly. Copy and paste it into the “landing page” field… and it’s all done!

bit.ly4

Users connecting to your Wi-Fi network will be redirected to the landing page after the authentication. Check the number of views and clicks on your landing page in real-time!

Try Tanaza for free: Tanaza gives you the opportunity to try its software for free for 15 days.
If you are interested, click on the link below!

4 advantages of offering free Wi-Fi in museums

free wifi for museums

In this post, we will discuss how museums can leverage free Wi-Fi to facilitate the interaction with their visitors and improve their services successfully.

Nowadays, an increasing number of museums use Wi-Fi technology to enhance their services and provide users with an enriched experience. Let’s see the main benefits of deploying a Wi-Fi hotspot in museums to offer free Wi-Fi connection to visitors.

 

1. Improved visitor experience

 

Museums can leverage Wi-Fi to provide visitors with a more complete experience. Indeed, museums can add much information on their login pages, such as the catalogue containing all exhibitions, the history of the current art collections, detailed information about works on display date, maps and recommended itineraries, etc. In this way, Wi-Fi turns into a powerful tool for sharing useful and interesting content with museum visitors. The Tanaza login page, for instance, allows adding content and information with banners and videos. Furthermore, it is responsive and is available in more than 60 languages.

 

2. Easy internet access and better coverage for visitors

 

Thanks to Wi-Fi, visitors can connect to museum hotspots in a simple way from different mobile devices: not only smartphones but also tablets. The captive portal featured by Tanaza, for instance, allows users to access a Wi-Fi network using a variety of authentication methods, such as login with email, phone number, forms and social login. Social login is the registration process that allows people to authenticate themselves through social media, such as Facebook, Instagram, Twitter, etc. In this way, visitors can access a museum network easily and quickly. Also, visitors can enjoy free Wi-Fi connection in different areas of the museum: from the exhibition halls to lobbies till the museum restaurant.

 

3. Better service quality

 

When visitors access a museum’s Wi-Fi network through a captive portal, network admins can collect a large number of user data, such as email, phone numbers, age, gender, interests, etc. Through the Analytics Dashboard provided by Tanaza, museums can analyse a wide range of data about their visitors and integrate them with Marketing platforms, such as Mailchimp, to create statistics and personalised marketing campaigns. For instance, the museum’s IT manager can send customised emails to inform families about the forthcoming exhibitions for children. In this way, museums can effectively improve their visitors’ segmentation based on their preferences and behaviours and offer a personalised and high-quality service to visitors.

 

4. Enhanced social reach

 

The authentication method based on social login offered by Tanaza is a successful strategy to make more people hear about your museum, fastly and simply. Social login not only allows visitors to access a museum’s network easily, but it also allows museums to strengthen their social reach and quickly improve their online visibility. Indeed, social Wi-Fi is based on social media, such as Facebook and Twitter, which facilitate the way people interact with your museum: for instance, you can ask visitors to share their positions through a Facebook Check-in or to put a Like on your Facebook page. In this way, more people will know your museum and you will attract new visitors with no effort at all. Also, you can leverage your social Wi-Fi user data to create Facebook custom audiences, a powerful advertising tool that helps your museum to increase the number of Likes on your Facebook page and enhance your social reach. Check out this article to know in details how to use Wi-Fi users data with Facebook custom audiences.

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Do you want to know how to deploy Wi-Fi in public places? Read our case studies and find out how Tanaza partners succeed deploying Wi-Fi in libraries, universities, and many other public venues.

5 main benefits of providing Wi-Fi in healthcare institutes

Wi-Fi for healthcare and hospitals

The demand for Wi-Fi in hospitals and clinics is growing due to the positive impact of Wi-Fi on patient care. Let’s see the main advantages of healthcare Wi-Fi, both for patients and for healthcare providers.

Wi-Fi is largely impacting the healthcare industry, changing the way hospitals and clinics interact with their patients. Below we will discuss how Wi-Fi positively affects healthcare environments:

 

1. Effective communication with patients

 

Wi-Fi is a powerful tool that helps improve the efficiency of communication with patients. Indeed, health care providers can leverage their Wi-Fi network’s captive portal to interact with the people in these institutes in real time and in a more flexible and tailored way. For instance, they can share health information with patients, keep them updated about important things, i.e. a reminder about their next check-ups, promotions regarding health-care initiatives, new clinical services or offering general advice to behave healthily. The captive portal provided by Tanaza, for instance, includes a login page that is highly personalizable on which network admins can add what they want – information, announcements, videos, banners, etc. – and can select among more than 60 languages available: in this way, communication with patients will be further facilitated and flexible. Furthermore, patients can easily search on the captive portal information about treatments and general information: for instance, the captive portal can feature fast access to ageing-related info for elderly people, whereas families can easily see where to access children-related info. Also, relying on a Wifi network within your venue allows you to leverage many professional applications, which can be useful to better organise the workload among the hospital staff.

 

2. Providing a better connection

 

Every day, a large number of users access a hospital network at the same time, with different Wi-Fi-enabled devices and for various purposes: patients use their personal smartphones, laptops and tablets to call or make video calls to their families and friends, and hospital employees use their Wi-Fi enabled devices for their daily work activities, as well as for personal use.

Wi-Fi technology is ideal for high-density environments like hospitals: a well performing Wi-Fi network allows healthcare providers to guarantee good coverage to many concurrent users within the facility, meeting patients’ growing connection demands in concentrated areas, such as lobbies or waiting rooms. Tanaza, for instance, allows you to provide Wi-Fi to an unlimited number of concurrent users and devices.

 

3. Easy guest access management

 

Not only does Wi-Fi facilitate interaction with patients, but it also provides them with a personalised experience since the beginning. Indeed, Wi-Fi makes guest access to the hospital’s Wi-Fi network easier. For instance, Tanaza features an easy-to-use login page with a wide range of intuitive authentication methods that allow users to access a network in a few clicks. Healthcare network admins can choose among guest access with email or phone, authentication through forms, or opt for social login, which allows young patients to access the facility’s network with their social account – such as Facebook, Instagram, Twitter, etc. Furthermore, with Tanaza network admins can create different SSIDs with different authentication methods: for instance, one password-protected SSID for the hospital staff, another SSID for visitors with registration through captive portal and a last SSID hidden, only for the hospital equipment. Also, healthcare providers can leverage Tanaza to make people feel more at home, thanks to its “Remember me” feature, which allows users to connect to the network automatically when they return to a Wi-Fi area they’ve already been in. In this way, patients are recognized and will not need to log in again after their first authentication to the hospital’s Wi-Fi network.

 

4. Enhanced network performance

 

Healthcare providers can leverage innovative Wi-Fi equipment to ensure a stable and fast connection to their patients and employees in hospitals and clinics. For instance, AC devices and dual-band access points are suitable for high-dense healthcare deployments, as they enable more capacity, and provide better coverage and bandwidth management. You can check out on our list of Tanaza supported devices, including the AC models most apt to satisfy this type of deployment needs. Furthermore, thanks to Tanaza, network admins can easily manage, monitor and control in real time the hospital bandwidth consumption as well as the status of the network on their management dashboard, to further optimise the quality of the service provided.

 

5. Secure browsing experience


Last but not least, considering that a large amount of young people and children visit healthcare facilities on a daily basis, healthcare IT managers should aim to ensure a safe browsing experience for their patients. For instance, thanks to the integrated web content filtering system offered by Tanaza, those managing the Wi-Fi networks of healthcare institutes can block users from accessing inappropriate or unauthorized websites and applications, such as pornography or violent-related content. In this way, network admins can successfully limit the range of content and domains people can access while using their healthcare Wi-Fi network.

How user authentication works with Tanaza’s access points and captive portal

User authentication with Tanaza's captive portal

In this article, you will learn about the steps needed to authenticate users on your captive portal through Tanaza’s access points, together with the most used authentication processes enabled by Tanaza (Facebook login, etc.).

Tanaza is a software that allows network admins to manage user authentication in a very intuitive way through the configuration of a customizable captive portal. A captive portal is the web page people see before accessing a public Wi-Fi network, i.e. when they use the free Wi-Fi connection of a bar, restaurant, hotel, shop, etc. At first, when clients try to log in to your Wi-Fi to browse a webpage, they are unauthenticated. Being unauthenticated means that their access to your network is limited to the captive portal, other than content and services included in the Walled Garden.
To learn more about which websites and URLs are accessible by a client before authentication read this article.
On the captive portal, users can then authenticate themselves and browse the web on their Wi-Fi-enabled devices. Let’s now see the steps needed to authenticate users on a captive portal and the main login methods featured by Tanaza.

 

Opening of the login page of the captive portal

 

anatomy-01

Clients’ login flow starts in this way: the unauthenticated user’s device reaches your access point and requests access to the Internet. The access point, that is connected to the Tanaza Cloud, sees the request but doesn’t recognize the client as authenticated. Accordingly, instead of showing the user a web page, it redirects the unauthenticated user to the login page, aka your captive portal. Once here, the user authenticates through the captive portal and is therefore authorized to browse the web. Now, the user can freely browse any webpage, using your Wi-Fi network.
To better understand how to use the Tanaza captive portal functionality, read this article.

In general, network administrators cannot see the list of users connected to their network in real-time. Instead, Tanaza allows network admins to see the list of connected clients from anywhere, anytime, through a web dashboard, cloud.tanaza.com. Specifically, they see real-time users connected and authenticated (or even in the process of authenticating) through their cloud.tanaza.com management platform. Also, they see the historical data from all authenticated users, together with their personal information, in the Tanaza Analytics Dashboard. The screenshots below show how data about users and connections are viewed on the management platform of the Tanaza Analytics Dashboard.

 

Users

connections

 

Why does it matter? This twofold kind of information helps you to understand better how the user authentication process to your Wi-Fi network works and the source of some related issues. For instance, visualizing a client in the list of connected clients on the Tanaza Cloud Platform, but not on the analytics dashboard, allows you to know that that user is in the process of authenticating, but didn’t provide his credentials to access Internet yet. Also, Tanaza can help you to detect potential network issues. The following screenshot shows an example of a connected client: here you can see the signal strength. If this element is red, for instance, it means that the user may have problems in reaching your captive portal due to a weak wireless signal, or that he may experience slow WiFi. The best choice in this case is to add one more access point to your network, in order to provide a stronger signal.

 

connected clients

 

Typical use case: any business who wants users to register to their networks, i.e. shopping malls, hotels, schools, etc.
Read our case studies to see how our partners leverage Tanaza Wi-Fi in many different sectors.

 

Click-through login page

 

anatomy-02

When you configure a click-through login page for user registration, clients authenticate to your network by simply clicking on a button, without providing any personal data. In this case, the authentication process starts once users click on the button and are redirected to the captive portal before accessing the Internet. When the cloud receives users’ request, it notifies the access point of the network that users have authenticated. Now, the access point clears away the captive portal on clients’ devices, and users can fully access Internet. The screenshot below shows how connected clients appear on the Tanaza dashboard: compared to the previous example, you can see more information about clients, as they have successfully authenticated on the captive portal, although in this case no personal data is available.
Read this article to know how the Tanaza Analytics Dashboard works.

 

click through

 

Typical use case: the click-through login method is favored by companies with an advertising-based business model, which value clicks for their ads and do not need any other personal data the clientele. Usually, network admins add videos, ads and banners on the login page, so as to further emphasise and advertise their products on the captive portal.

 

Other login methods: social login

 

anatomy-03

Tanaza features a broad range of authentication methods within its captive portal, i.e. access through email or phone, voucher-based authentication, registration by filling a form and authentication using social networks, aka social login. Lately, the extensive use of social media among people led to the spread of social login among the different user login methods adopted by businesses. In this way, users can connect to an SSID using Facebook, Twitter, Instagram, Linkedin, etc. In this case, user authentication is completed when the login flow through social networks ends, meaning when the user accepts the terms and conditions requested by the social network, i.e. Facebook. The cloud then receives the user device’s request and notifies the access point of the network that the client has authenticated. At this point, full network access is granted. The following screenshot shows the Tanaza dashboard containing a connected client, who authenticated through the social login provided by Tanaza using his Twitter account.

 

social login

 

Typical use case: any business whose goal is to boost its social visibility and increase its brand awareness leveraging the power of social media. A bar, for instance, could ask its visitors to like its Facebook page or to share their position to gain more visibility among other Facebook users. Also, a well-working wifi enhances the possibilities to gain positive reviews about your business on websites like TripAdvisor and Yelp.
Read these instructions to learn how to setup a Tanaza built-in login page with social login.