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4 rules to build the perfect splash page for your WiFi hotspot

4 rules to build the perfect splash page for your WiFi hotspot

Tanaza features a splash page editor that allows in few minutes the WiFi network administrator to create and customise the authentication page of a public hotspot. In this article, you will find the 4 rules to create an effective splash page for your WiFi users in order to leverage your WiFi network.

 

Easy and fast access to the WiFi network

When users visualise the splash page, you have a few seconds to convince them to log in. Accessing your public hotspot should not require too many efforts otherwise, you are taking the risk to loose potential WiFi users.

The best way to obtain an effective splash page is to make it simple and easy to use.

 

Don’t add too many items, focus on the essential

When creating a splash page, be careful not to confound simplicity with shortage otherwise, you could lose WiFi users with too many information on the landing page. This happens because we don’t respect a few design rules.

But which are these four design rules for an effective splash page?

 

1. Do not add too much content to the WiFi splash page

Less is more is the universal good design rule.

By putting just a few contents in the splash page you allow them to focus on the essentials items and you make the UI intuitive and immediate. When users click on your WiFi network name to access the internet, they expect a fast and easy way to log in.

Instead, they often deal with too complex pages, with too much information, which makes the login process too long and complex.

Add to the WiFi splash page only the essential items: logo, a welcome text, a few login methods. If you need users to accept your terms and conditions, ask your legal consultant to reduce the amount of text to a minimum (eventually link to the full text of terms and conditions).

4 rules to build the perfect splash page for your WiFi hotspot

 

 

2. Use a few colours in your WiFi splash page
 The human mind needs time to elaborate the information, and this takes some effort. A splash page with five colours is more complex to understand than one with just one or two colours. Using a few colours, you allow users to relax and focus, making the WiFi access easier.

Choose monochromatic backgrounds or simple images, with just a few items and a uniform colour set. If you use many login methods (e.g. three social login methods) reduce the amount of space that each button takes, so that the page is less coloured.

4 rules to build the perfect splash page for your WiFi hotspot

3. Focus the attention on key elements

To make your splash page more intuitive, use some tricks to focus users on the most important elements.

 

a) Use the advertising tool to publish ads on your WiFi splash page

Use the Tanaza advertising tool to show advertising banners and videos. This way, you will focus your users’ attention on the show!

4 rules to build the perfect splash page for your WiFi hotspot

b) Use bold for titles

Help users to quickly examine the content in your page. Bold your titles (the most important message) and eventually complete the message with a normally formatted text. Using bold titles helps users read your message and login instructions.

4 rules to build the perfect splash page for your WiFi hotspot

c) Put some space between the elements

As in a book, distinguish the various elements in the splash page with some space and interline. Using white space helps to focus the users’ attention on single elements, such as your logo, text, or buttons.

4 rules to build the perfect splash page for your WiFi hotspot

d) Use images with a clear meaning

Don’t use images as a decoration, instead choose images that reflect the message you want to send and your brand image. Or, use them to drive emotions (e.g. the image of a smile, or a sunset).

4 rules to build the perfect splash page for your WiFi hotspot

4. Make your Wifi login page accessible

Make your WiFi splash page easy to access for anyone. Small text fonts, clear colours, or small buttons (hard to click from mobile devices) make the login experience too complex for someone.

How to make a WiFi splash page accessible?

 

Make the text readable

Use a larger font size, at least 20pt. Don’t try to be original by using complex font, for example, a font simulating handwriting, as they are less easy to read and less intuitive.

4 rules to build the perfect splash page for your WiFi hotspot

Create some contrast

Use a clear colour for text on a dark background, or the opposite. Create contrast by making the whole page clearer or darker and don’t use coloured rectangles under the text.

Create contrast between elements: if you use blue login buttons, use a red or yellow background.

Move buttons to the bottom

Make the experience better for mobile device users. Put the elements at the bottom by using the footer component in the Tanaza splash page editor, you’ll make the click from mobile devices easier.

4 rules to build the perfect splash page for your WiFi hotspot

Offer a way-out

If you use a social login method, offer an alternative method of authentication via email. Not all people have a social account or want to use it; some might prefer the email, instead.

4 rules to build the perfect splash page for your WiFi hotspot

Conclusion

Creating an effective splash page is not hard. Do not fill it with stuff: use just a few images, a few colours, a small amount of text and a few login methods.

Focus the attention on the key elements and make the UI simple, by using less colours. Make it also accessible, by using a large font size, contract, and moving buttons to the bottom.

If you want to collect users’ data through WiFi, use social login together with another authentication method such as the email login.

If you want to comment on this article, for example by adding your own examples of splash pages, we’ll be happy to provide some feedback!

4 ways to leverage your WiFi landing page

Tanaza features a captive portal, allowing WiFi network administrators to create and customise splash page for public hotspots.
Indeed, Tanaza splash page editor gives the opportunity to owners of a venue to promote and deliver adding services to WiFi users.


There are many ways to leverage the splash page of a public hotspot, such as for example encourage WiFi users to download an application, leave a TripAdvisor review, follow a Facebook page or redirect them to another website.

 

Download an application on the WiFi landing page

 

WiFi network administrators can encourage WiFi users to download an iOS or Android application before accessing a public hotspot, which is really useful when managing WiFi hotspots in locations like museums, restaurant chains, shopping malls, sports venues, municipalities, private medical centers, fashion retail shops, furniture shops, shopping outlets, supermarkets and so on.

By simply creating a redirection button to the download platform of an app (iTunes Store for iOS or Google Play Store Android) on the Tanaza splash page, a hotspot administrator can redirect WiFi users and offer them additional services. For example, a museum could promote its audio-guide application on its splash page, a restaurant could promote its “take-away” service application and a brand could promote its e-commerce app to people that are in its fashion retail shop.

>> Read this article for more information

 

Increase the social visibility of your location through Tripadvisor

 

Tanaza allows restaurant owners to increase their visibility on review platforms such as Tripadvisor, Zomato, Yelp, etc. Indeed, WiFi network administrators can customise the splash page, adding a redirection button or image to the restaurant TripAdvisor page.
The idea is to encourage clients to leave a review about their experience in exchange for free WiFi. Another marketing idea could be to ask for a review on Tripadvisor in exchange for a free café for example.

>> Read this article for more information

 

Engage with customers thanks to Facebook Like and Check-in

When accessing a WiFi network, users have often the possibility to connect using their social media account such as Facebook. In this case, a WiFi network administrator could ask them to like a page or to geolocate themselves in a location on Facebook. This allows the owner of a venue to increase his social visibility and to engage with more customers.
To do this, simply enable the option “social actions” on the splash page settings.

We recommend you to ask whether for a Like or a Check-in to WiFi users.
Indeed, there are three options when using social actions with the Tanaza hotspot system:

  • the first one is the Like only;
  • the second one is the Check-in only;
  • the third one is asking for a Like and a Check-in to WiFi users;

One possible scenario is that the user is asked for a “Like”, then connects to the internet. When connecting the second time to the network, depending on the settings, he’s asked again for the “Like” (if not done) or he’s asked for a check-in in a specific place.
Find more information about how you should communicate about social actions in this article.

>> Read this article for more information

 

Use an external WiFi splash page to offer additional login services

 

Tanaza allows WiFi network administrators to configure an external splash page and deliver additional services to WiFi users y adding an external radius server on top of the Tanaza infrastructure. This function is really useful in scenarios like in a supermarket, where the WiFi administrator sets up the social login or a login through a fidelity card.

Also, the external splash page can be used when WiFi administrators want to enable their own splash page or SMS gateway different from the Tanaza’s one.

>> Read this article for more information

 

To conclude, customising the splash page of a public hotspot is a fundamental step in the communication and marketing plan of any businesses willing to promote and deliver additional services to their customers. It allows businesses to offset costs of the WiFi infrastructure but also to enhance the final experience of their users.

Tanaza hotspot system for Cisco Meraki users

Tanaza hotspot system is now compatible with Cisco Meraki indoor and outdoor devices.

 

Tanaza’s compatibility with Cisco Meraki enables WiFi professionals to utilize Tanaza’s hotspot features on Meraki devices, without replacing the vendor’s firmware.

Tanaza’s integration with Cisco Meraki enables Meraki Cloud Dashboard users to continue managing their access points from the Meraki interface while simultaneously using the Tanaza captive portal. With Tanaza, the WiFi network administrator can also customize the splash page of multi-vendor networks, composed of access points of different brands (including Meraki) from a single centralized dashboard.

Thanks to this new integration, Cisco Meraki users can set up free and paid hotspots with Tanaza’s captive portal. This means that WiFi network administrators will be able to create and customise their captive portals, collect data about WiFi users, and leverage their WiFi networks for marketing purposes.

Tanaza’s hotspot features such as the analytics dashboard, “remember me” and the splash page editor with its advertising tool and its multiple authentication methods, such as custom forms, social login and the couponing system, etc, will be available on Meraki-based WiFi hotspots.

 

>> Learn how to leverage Tanaza’s hotspot features with Cisco Meraki devices

 

This compatibility is still in BETA stage and is available on request for any Meraki devices.

If you would like to test out this new integration, please contact sales@tanaza.com.

 

More about Tanaza’s compatibility for high-end devices

 

Tanaza core is to provide an all in one software that empowers the feature set of 3rd party access points in the SMB range, adding an extremely easy to use hotspot software.

Since our customers, mainly channel partners, MSPs, system integrators, were extremely satisfied to use Tanaza for cost-efficient deployments and highly valued our hotspot features, they expressed interest in using it also with their more enterprise deployments.

For this reason, we listened to the feedback from our community for ideas and decided to make Tanaza’s hotspot system compatible with Cisco Meraki devices.

 

>> Learn to use Tanaza hotspot with high end devices (e.g. Cisco Meraki, Ruckus)

WiFi advertising: how to leverage WiFi networks in public places

WiFi advertising: how to leverage WiFi networks in public places

Public hotspots are now available in many public spaces such as bars, restaurants, malls or hotels, allowing WiFi network administrators to generate leads for their end-user customers.

 

WiFi hotspots have become the preferred medium for owners venue to generate and engage with on-site leads. Indeed, when deploying a public hotspot in a shop, for example, the WiFi network administrator is collecting data directly from customers and can use it for marketing purposes (such as newsletters). But WiFi hotspots can also be turned into an advertising tool enabling venues to promote goods and services and offset costs of WiFi infrastructures. Indeed, Tanaza features an advertising tool for display advertisements such as videos or images. This tool permits to show relevant content to the right audience and so to promote services and goods or offer discounts directly to customers.

While configuring the splash page of the public hotspot, WiFi administrators can decide the type of ads rotation:

  • None: Image or video advertisement will be displayed as is.
  • Random: Image or video advertisements will be displayed at random rotation (no specific order) on the Splash Page.
  • Time-based: The system will switch automatically from one advertisement to the other after a determined period (1 minute, a few hours, etc.)
WiFi network administrators can build new business relationships by showing advertisements for shops or services located in a given area. For example, when offering free WiFi in a coffee shop close to a mall, the WiFi network administrator could promote one shop located in the mall.

Thanks to the data collected and stored on the Tanaza analytics dashboard, WiFi network administrator gets insight about the clientele of one venue and can personalise messages or media on the hotspot splash page. For example, if WiFi users in a coffee are mainly teenagers and young adults, consider showing relevant advertisement like teenager clothing shops and entertainment activities in the same area.  

 Tanaza splash page editor also allows WiFi network administrators to add links on the captive portal so that WiFi users can be redirected to an e-commerce platform or any other websites.

In conclusion, Tanaza advertising tool improves customers retention and engagement, while monetising any public hotspots structure.

Tanaza new feature idea: Leverage custom form fields to obtain more data about WiFi users

SITUATION

WiFi Social login facilitates the customers’ experience when trying to connect to a WiFi network and provides user data to network administrators who wish to promote their product or service based on data-driven decisions.

When deploying a public WiFi network, authentication methods like WiFi social login can help any type of business generate new leads and increase its brand awareness. The social login authentication method gathers important data like user email address, phone number, gender, age, birth date, location, and name, etc.

Thanks to Tanaza’s WiFi Authentication Splash Page, which already includes social login capabilities, network administrators can leverage the personal data shared on social networks to create targeted marketing campaigns based on a user’s profile info. However, as not all users make their information public on their social networks, in some cases it is possible that the user data provided by social networks is not enough to develop a targeted marketing campaign.

 

SOLUTION

With this in mind, Tanaza has plans to develop a new feature that helps network administrators collect custom data in addition to the data already collected once they have already authenticated using popular methods like social login.

The idea behind this feature is to provide a system that allows network administrators to request additional information about their users by inserting a custom form field after social authentication and before optional social actions that users must fill in before connecting to the WiFi. Furthermore, since the data collected is not always 100% reliable, this feature could also function as a form of verification regarding the accuracy of any previous data collected.

 

EXAMPLE

One of the most common use case scenarios where a feature like this could be applied is one where network administrators deploy public hotspots in locations like shopping centers in order to collect relevant data about their visitors.

So, say a user at a mall authenticates through social login, the network administrator could also use custom form fields to request additional info, such as their fidelity card number and their mobile number. The fidelity card number would enable the network administrator to understand who the user is and targeted it more closely with discounts and offers tailored specifically to the user, whereas the mobile number would serve as a verification system in order to identify the number of users (one phone number = one wifi user) or to avoid the creation of fake accounts. A OTP (One Time Password) would be sent to the mobile number, which the user would be asked to copy-paste the code into the splash page in order to complete the login.

This feature could allow network admins to practice data profiling with the data collected using popular login methods like social login or coupons, and at the same time collect custom verified data to support a variety of loyalty marketing campaigns.

The incremental field verification feature could be made available after any kind of login available on the captive portal, including coupons. If you wish to see this feature developed by Tanaza’s R&D team, you can upvote it on our success portal.

How to use WiFi as a marketing tool in a bar

How to use WiFi as a marketing tool in a bar

Tanaza is a software for WiFi management that allows owners or public places to turn their public hotspot into a lead generation and marketing tool. Indeed, Tanaza features a built-in captive portal that enables network managers to personalise the way WiFi users log to the network and so the type of users data collected. Find out in this article how to maximise a WiFi hotspot in a public place like a bar.

 

Choose the right WiFi login mode

Tanaza features many login modes which allow you to gather different types of information about your customers like name, surname, age, gender, location, birthdate, type of device (smartphone, computer, tablet). WiFi network administrators can choose between email authentication, telephone number, button login, social login (Facebook, Instagram, Twitter, Linkedin etc.), custom form.

In a previous article, we explain to you why the Social login is one of the most easiest login modes for public spaces like bars and restaurants. Keep in mind that in public places like bars and restaurants, most WiFi users access the network with their smartphone, so think responsive and set up a mobile-friendly login mode.

 

Generate Leads from WiFi 

Tanaza captive portal collects data about WiFi users in a location, allowing the WiFi administrators to generate leads for their end-user customers. With Tanaza, venues like bars and restaurants gather real and up-to-date insights about their clientele, allowing them to understand their customers better and position their brand and services more effectively. Moreover, lead generation through WiFi is extremely cost-effective as it has only fixed costs, not variable costs based on the number of collected leads.

WiFi network administrators can generate tons of leads by simply enable the Tanaza captive portal, and export all  data collected to a third marketing application like MailChimpThe information and data captured about WiFi users are automatically stored within the Tanaza’s analytics dashboard which is an intuitive web-based tool to access social stats and clients’ contact details. The dashboard helps WiFi network administrators analysing data and discovering how to better engage with customers.

How to use WiFi as a marketing tool in a bar

Engage with your customers thanks to WiFi

Once data is collected and stored on the analytic dashboard, WiFi network administrators can engage with their end-user customers, generating more online and offline conversions.
Customers are engaged while connected to WiFi making them more likely to appreciate discounts/offers, familiarise them with a brand, incentivise to make a purchase and to interact with the brand on social media. For example in a bar, WiFi network administrators can encourage customers to come back to the venue by offering them a discount on the splash page and give them information about upcoming events.
Build a community and promote your venue thanks to your WiFi hotspot.

 

Social WiFi actions

When setting up a WiFi network in public places like bars or restaurants, WiFi network administrators should consider the Facebook Social Login to enhance their visibility on social media. Indeed, Tanaza allows network administrators to ask for likes and check-in to WiFi users.

For example, after clicking on the Facebook social login, the user is asked for the basic permission and to “Like” a specific Fan/Business Page. The check-in action consists of asking WiFi users to geolocate themselves in your location. Social WiFi actions allow WiFi network administrators to increase the visibility of their end-user customers on social media and so to increase the number of returning clients in a location by sharing news, events, special offers etc. directly to the right target.

Learn how to create a splash page for your venue by watching this video: add your logo, brand, background, and text. Create redirection links and choose the right login mode.