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Starbucks to start blocking pornography from its WiFi networks

Starbucks plans to introduce a new tool aimed at preventing customers from viewing pornography or other explicit content in its stores. This solution will begin to be introduced to the company’s US locations in 2019.

Watching pornographic content has long been banned at Starbucks locations: indeed, viewing pornography in a Starbucks store using its free public Wi-Fi network is already a violation of the company’s internet policy. Nevertheless, until now the chain has not had content blockers on its Wi-Fi service.

“We have identified a solution to prevent this content from being viewed within our stores and we will begin introducing it to our U.S. locations in 2019”, a company representative stated.

This shift has come thanks to pressure from Enough is Enough, a nonprofit, internet-safety advocacy group which created a petition calling for Starbucks to filter pornography. The petition has been signed by more than 30,000 people.

“Apparently, Starbucks cares more about providing paper straws to protect the environment than protecting kids and patrons on its public WiFi!” says the petition. “Starbucks broke its promise to filter pornography and child sex abuse images, despite its public announcement it would voluntarily provide safe WiFi in its restaurants nationwide…an announcement made more than 2 and-a-half years ago!”

Indeed, the company promised to start filtering pornographic content in 2016, when McDonalds, which was one of the chains being pressured by Enough is Enough since 2014 to put up content filters on their public WiFi networks, started blocking pornography. This put pressure on Starbucks to do the same, but the company never followed through on that promise.

Donna Rice Hughes, CEO of Enough is Enough. claimed in a statement that Starbucks, by breaking its commitments, was “keeping the doors wide open for convicted sex offenders and others to fly under the radar from law enforcement and use free, public Wi-Fi services to access illegal child porn and hard-core pornography.”


So far, Starbucks has not disclosed technical details about the solution but said the company tested multiple tools, aiming at avoiding accidentally blocking inoffensive websites.

Web content filtering improves public hotspot WiFi security by allowing network administrators to block distasteful and illegal content, to scan and secure hotspots from hacking attacks and viruses and from liabilities due to illegal activities.

Tanaza features a built-in content filtering tool that gives WiFi hotspot providers the opportunity to create a customized list of sites to block or unblock, choosing among a large number of categories. With this tool, WiFi hotspot providers can easily manage the kind of content their users can see when browsing their network. Moreover, the Tanaza content filtering tool works with any WiFi hotspot, as Tanaza is multi-vendor and therefore supports a wide array of access points.

Do you want to discover the Tanaza Content Filtering? Start the 15-day free trial to see how you can effectively protect your Wi-Fi network with our cloud-based content filtering system.

How to use Google Analytics with Tanaza splash page

How to use Google Analytics with Tanaza splash page

Tanaza features a splash page editor that enables WiFi network administrators to configure their captive portal by adding a logo, text, redirection links and authentication methods. Furthermore, the Tanaza hotspot system enables WiFi users’ data collection which can be used for marketing purposes.

Leverage Google analytics using Tanaza

By using Google Analytics together with the Tanaza splash page, WiFi professionals can understand better WiFi users behaviors by tracking:

  • the number of splash page views
  • the bounce rate
  • the average time spent on the splash page.

How to set up Google analytics tracking with Tanaza

First of all, WiFi administrators need to create a tracking code into the splash page configuration.

Once the Google Analytics account is set up, the splash page details will be registered by Google Analytics.

Why are Google Analytics insights important

WiFi administrators can use Google Analytics insights together with the Tanaza Dashboard to understand the capacity of the splash page to retain WiFi users and transmit a message. Indeed, by comparing the number of daily splash page views with the number of daily WiFi users, administrators will be able to understand if their landing page is clear enough. 

A big difference between this data might reflect a problem in the splash page. For example, it could mean that:

The authentication method which is not appropriate

The message on the splash page that is not clear enough for customers, or that the adding-value of a WiFi hotspot is not relevant for customers. We recently published an article about how to build the perfect splash page to retain WiFi users.

The landing page is not effective

Together with the number of splash page views, WiFi administrators should also take into consideration the bounce rate, which is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

If the bounce rate is high, it means that the landing page is not effective and it does not encourage people to log in to the WiFi hotspot. A high bounce rate might be related to a slow loading splash page because of a low level of bandwidth, but the bounce rate also reflects the interest of customers about a WiFi hotspot. In contrast, a low bounce rate means that customers perceived the WiFi as a value and that they are willing to connect to the internet.

How to use Google Analytics with Tanaza splash page

On this screenshot above you can see that there are 94 page views which means that 94 customers visited the splash page of this WiFi hotspot. When comparing this number with the number of WiFi users given by the Tanaza dashboard, you will be able to understand how many users actually connect to the WiFi hotspot. The average time on page is 33 seconds which is good cause it means that the splash page is clear and effective. The bounce rate is low, which reflects the interest of customers for the WiFi hotspot. 

By controlling the average time spent on the splash page, WiFi administrators will understand if the invitation to connect to the WiFi hotspot is clear enough. Indeed, a short time session on the splash page means that the user doesn’t get lost in the process and access the internet without any problems. A long time spent on the splash page would show that the message is not clear enough and that maybe the user doesn’t know where to click to access the WiFi network.

To conclude, using monitoring tools such as Google Analytics together with multi-functional platforms like the Tanaza dashboard helps network administrators maximize their WiFi hotspot by underlying common user trends and helping them discover the best practices to engage their target users.

4 rules to build the perfect splash page for your WiFi hotspot

4 rules to build the perfect splash page for your WiFi hotspot

Tanaza features a splash page editor that allows in few minutes the WiFi network administrator to create and customise the authentication page of a public hotspot. In this article, you will find the 4 rules to create an effective splash page for your WiFi users in order to leverage your WiFi network.

 

Easy and fast access to the WiFi network

When users visualise the splash page, you have a few seconds to convince them to log in. Accessing your public hotspot should not require too many efforts otherwise, you are taking the risk to loose potential WiFi users.

The best way to obtain an effective splash page is to make it simple and easy to use.

 

Don’t add too many items, focus on the essential

When creating a splash page, be careful not to confound simplicity with shortage otherwise, you could lose WiFi users with too many information on the landing page. This happens because we don’t respect a few design rules.

But which are these four design rules for an effective splash page?

 

1. Do not add too much content to the WiFi splash page

Less is more is the universal good design rule.

By putting just a few contents in the splash page you allow them to focus on the essentials items and you make the UI intuitive and immediate. When users click on your WiFi network name to access the internet, they expect a fast and easy way to log in.

Instead, they often deal with too complex pages, with too much information, which makes the login process too long and complex.

Add to the WiFi splash page only the essential items: logo, a welcome text, a few login methods. If you need users to accept your terms and conditions, ask your legal consultant to reduce the amount of text to a minimum (eventually link to the full text of terms and conditions).

4 rules to build the perfect splash page for your WiFi hotspot

 

 

2. Use a few colours in your WiFi splash page
 The human mind needs time to elaborate the information, and this takes some effort. A splash page with five colours is more complex to understand than one with just one or two colours. Using a few colours, you allow users to relax and focus, making the WiFi access easier.

Choose monochromatic backgrounds or simple images, with just a few items and a uniform colour set. If you use many login methods (e.g. three social login methods) reduce the amount of space that each button takes, so that the page is less coloured.

4 rules to build the perfect splash page for your WiFi hotspot

3. Focus the attention on key elements

To make your splash page more intuitive, use some tricks to focus users on the most important elements.

 

Use the advertising tool to publish ads on your WiFi splash page

Use the Tanaza advertising tool to show advertising banners and videos. This way, you will focus your users’ attention on the show!

4 rules to build the perfect splash page for your WiFi hotspot

Use bold for titles

Help users to quickly examine the content in your page. Bold your titles (the most important message) and eventually complete the message with a normally formatted text. Using bold titles helps users read your message and login instructions.

4 rules to build the perfect splash page for your WiFi hotspot

Put some space between the elements

As in a book, distinguish the various elements in the splash page with some space and interline. Using white space helps to focus the users’ attention on single elements, such as your logo, text, or buttons.

4 rules to build the perfect splash page for your WiFi hotspot

Use images with a clear meaning

Don’t use images as a decoration, instead choose images that reflect the message you want to send and your brand image. Or, use them to drive emotions (e.g. the image of a smile, or a sunset).

4 rules to build the perfect splash page for your WiFi hotspot

4. Make your Wifi login page accessible

Make your WiFi splash page easy to access for anyone. Small text fonts, clear colours, or small buttons (hard to click from mobile devices) make the login experience too complex for someone.

How to make a WiFi splash page accessible?

 

Make the text readable

Use a larger font size, at least 20pt. Don’t try to be original by using complex font, for example, a font simulating handwriting, as they are less easy to read and less intuitive.

4 rules to build the perfect splash page for your WiFi hotspot

Create some contrast

Use a clear colour for text on a dark background, or the opposite. Create contrast by making the whole page clearer or darker and don’t use coloured rectangles under the text.

Create contrast between elements: if you use blue login buttons, use a red or yellow background.

Move buttons to the bottom

Make the experience better for mobile device users. Put the elements at the bottom by using the footer component in the Tanaza splash page editor, you’ll make the click from mobile devices easier.

4 rules to build the perfect splash page for your WiFi hotspot

Offer a way-out

If you use a social login method, offer an alternative method of authentication via email. Not all people have a social account or want to use it; some might prefer the email, instead.

4 rules to build the perfect splash page for your WiFi hotspot

Conclusion

Creating an effective splash page is not hard. Do not fill it with stuff: use just a few images, a few colours, a small amount of text and a few login methods.

Focus the attention on the key elements and make the UI simple, by using less colours. Make it also accessible, by using a large font size, contract, and moving buttons to the bottom.

If you want to collect users’ data through WiFi, use social login together with another authentication method such as the email login.

If you want to comment on this article, for example by adding your own examples of splash pages, we’ll be happy to provide some feedback!

4 ways to leverage your WiFi landing page

Tanaza features a captive portal, allowing WiFi network administrators to create and customise splash page for public hotspots.
Indeed, Tanaza splash page editor gives the opportunity to owners of a venue to promote and deliver adding services to WiFi users.


There are many ways to leverage the splash page of a public hotspot, such as for example encourage WiFi users to download an application, leave a TripAdvisor review, follow a Facebook page or redirect them to another website.

 

Download an application on the WiFi landing page

 

WiFi network administrators can encourage WiFi users to download an iOS or Android application before accessing a public hotspot, which is really useful when managing WiFi hotspots in locations like museums, restaurant chains, shopping malls, sports venues, municipalities, private medical centers, fashion retail shops, furniture shops, shopping outlets, supermarkets and so on.

By simply creating a redirection button to the download platform of an app (iTunes Store for iOS or Google Play Store Android) on the Tanaza splash page, a hotspot administrator can redirect WiFi users and offer them additional services. For example, a museum could promote its audio-guide application on its splash page, a restaurant could promote its “take-away” service application and a brand could promote its e-commerce app to people that are in its fashion retail shop.

>> Read this article for more information

 

Increase the social visibility of your location through Tripadvisor

 

Tanaza allows restaurant owners to increase their visibility on review platforms such as Tripadvisor, Zomato, Yelp, etc. Indeed, WiFi network administrators can customise the splash page, adding a redirection button or image to the restaurant TripAdvisor page.
The idea is to encourage clients to leave a review about their experience in exchange for free WiFi. Another marketing idea could be to ask for a review on Tripadvisor in exchange for a free café for example.

>> Read this article for more information

 

Engage with customers thanks to Facebook Like and Check-in

When accessing a WiFi network, users have often the possibility to connect using their social media account such as Facebook. In this case, a WiFi network administrator could ask them to like a page or to geolocate themselves in a location on Facebook. This allows the owner of a venue to increase his social visibility and to engage with more customers.
To do this, simply enable the option “social actions” on the splash page settings.

We recommend you to ask whether for a Like or a Check-in to WiFi users.
Indeed, there are three options when using social actions with the Tanaza hotspot system:

  • the first one is the Like only;
  • the second one is the Check-in only;
  • the third one is asking for a Like and a Check-in to WiFi users;

One possible scenario is that the user is asked for a “Like”, then connects to the internet. When connecting the second time to the network, depending on the settings, he’s asked again for the “Like” (if not done) or he’s asked for a check-in in a specific place.
Find more information about how you should communicate about social actions in this article.

>> Read this article for more information

 

Use an external WiFi splash page to offer additional login services

 

Tanaza allows WiFi network administrators to configure an external splash page and deliver additional services to WiFi users y adding an external radius server on top of the Tanaza infrastructure. This function is really useful in scenarios like in a supermarket, where the WiFi administrator sets up the social login or a login through a fidelity card.

Also, the external splash page can be used when WiFi administrators want to enable their own splash page or SMS gateway different from the Tanaza’s one.

>> Read this article for more information

 

To conclude, customising the splash page of a public hotspot is a fundamental step in the communication and marketing plan of any businesses willing to promote and deliver additional services to their customers. It allows businesses to offset costs of the WiFi infrastructure but also to enhance the final experience of their users.

Tanaza hotspot system for Cisco Meraki users

Tanaza hotspot system is now compatible with Cisco Meraki indoor and outdoor devices.

 

Tanaza’s compatibility with Cisco Meraki enables WiFi professionals to utilize Tanaza’s hotspot features on Meraki devices, without replacing the vendor’s firmware.

Tanaza’s integration with Cisco Meraki enables Meraki Cloud Dashboard users to continue managing their access points from the Meraki interface while simultaneously using the Tanaza captive portal. With Tanaza, the WiFi network administrator can also customize the splash page of multi-vendor networks, composed of access points of different brands (including Meraki) from a single centralized dashboard.

Thanks to this new integration, Cisco Meraki users can set up free and paid hotspots with Tanaza’s captive portal. This means that WiFi network administrators will be able to create and customise their captive portals, collect data about WiFi users, and leverage their WiFi networks for marketing purposes.

Tanaza’s hotspot features such as the analytics dashboard, “remember me” and the splash page editor with its advertising tool and its multiple authentication methods, such as custom forms, social login and the couponing system, etc, will be available on Meraki-based WiFi hotspots.

 

>> Learn how to leverage Tanaza’s hotspot features with Cisco Meraki devices

 

This compatibility is still in BETA stage and is available on request for any Meraki devices.

If you would like to test out this new integration, please contact sales@tanaza.com.

 

More about Tanaza’s compatibility for high-end devices

 

Tanaza core is to provide an all in one software that empowers the feature set of 3rd party access points in the SMB range, adding an extremely easy to use hotspot software.

Since our customers, mainly channel partners, MSPs, system integrators, were extremely satisfied to use Tanaza for cost-efficient deployments and highly valued our hotspot features, they expressed interest in using it also with their more enterprise deployments.

For this reason, we listened to the feedback from our community for ideas and decided to make Tanaza’s hotspot system compatible with Cisco Meraki devices.

 

>> Learn to use Tanaza hotspot with high end devices (e.g. Cisco Meraki, Ruckus)

WiFi advertising: how to leverage WiFi networks in public places

WiFi advertising: how to leverage WiFi networks in public places

Public hotspots are now available in many public spaces such as bars, restaurants, malls or hotels, allowing WiFi network administrators to generate leads for their end-user customers.

 

WiFi hotspots have become the preferred medium for owners venue to generate and engage with on-site leads. Indeed, when deploying a public hotspot in a shop, for example, the WiFi network administrator is collecting data directly from customers and can use it for marketing purposes (such as newsletters). But WiFi hotspots can also be turned into an advertising tool enabling venues to promote goods and services and offset costs of WiFi infrastructures. Indeed, Tanaza features an advertising tool for display advertisements such as videos or images. This tool permits to show relevant content to the right audience and so to promote services and goods or offer discounts directly to customers.

While configuring the splash page of the public hotspot, WiFi administrators can decide the type of ads rotation:

  • None: Image or video advertisement will be displayed as is.
  • Random: Image or video advertisements will be displayed at random rotation (no specific order) on the Splash Page.
  • Time-based: The system will switch automatically from one advertisement to the other after a determined period (1 minute, a few hours, etc.)
WiFi network administrators can build new business relationships by showing advertisements for shops or services located in a given area. For example, when offering free WiFi in a coffee shop close to a mall, the WiFi network administrator could promote one shop located in the mall.

Thanks to the data collected and stored on the Tanaza analytics dashboard, WiFi network administrator gets insight about the clientele of one venue and can personalise messages or media on the hotspot splash page. For example, if WiFi users in a coffee are mainly teenagers and young adults, consider showing relevant advertisement like teenager clothing shops and entertainment activities in the same area.  

 Tanaza splash page editor also allows WiFi network administrators to add links on the captive portal so that WiFi users can be redirected to an e-commerce platform or any other websites.

In conclusion, Tanaza advertising tool improves customers retention and engagement, while monetising any public hotspots structure.