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As a result of the rapid growth of Wi-Fi in all business sectors, the demand for in-store Wi-Fi hotspots is steadily being embraced by retailers.

Public Wi-Fi has become increasingly As a result of the rapid growth of Wi-Fi in all business sectors, the demand for public Wi-Fi hotspots is steadily being embraced by retailers. - shopping mallpopular and is now an expected service throughout most of the retail sector. To make the best of their shopping experience, customers want a fast online connection everywhere they go, this way they can stay informed and compare products and prices at a moment’s notice on their portable devices. Though some in-store Wi-Fi networks already deliver a fast and secure Internet connection on almost all smart devices, this efficient in-store retail Wi-Fi does not come without a price. Currently, S&MB retailers are struggling to satisfy their Wi-Fi hungry customers with the type of connection that meets their expectations.

Nowadays, with the overflowing amount of social media services and other user applications, also comes a large number of Wi-Fi users uploading and downloading data to their personal devices. This congestion has made it very difficult, not to mention expensive, for retailers to provide Wi-Fi access in their stores. Nonetheless, Wi-Fi is a vital tool for retailers in this Internet era. Despite the initial setup cost of provisioning a Wi-Fi network, it is an expense that can increase a business’ social visibility and customer satisfaction. While implementing the correct network is fundamental for public Wi-Fi to succeed, knowing how to manage and monitor the deployments and correctly use the data gathered by Wi-Fi is also key.

As a result of the rapid growth of Wi-Fi in all business sectors, the demand for public Wi-Fi hotspots is steadily being embraced by retailers.- AuchanIt is imperative that retailers ‘get on the bandwagon’ while it is still within their reach. From here on, it will only become increasingly difficult as the volume of Wi-Fi users is only increasing. A long-term approach that many retailer store are already adopting is the cloud-based management solution, like Tanaza. Large crowded retail venues, like the multinational corporation Auchan, have opted to install Tanaza’s multi-vendor software due to its easy deployment, and remote management and monitoring of access points in multiple locations. While avoiding paying sky-high prices for a networking solution, retailers can meet the high demand for reliable in-store Wi-Fi without hassle.

For more information in-store Wi-Fi in the retail sector, read about the Auchan Project in Tanaza’s success stories.

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