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If mobile Internet services are available in your location, it’s not so easy to convince people to connect to your Wi-Fi public hotspot.

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Maybe they subscribed to a flat plan for 4G data and they don’t want to authenticate to your Wi-Fi network.

 

To get these users, you should offer things that they want and they can only get through your Wi-Fi network.

 

Some ideas:

 

  1. Freebies and discounts. After authentication, redirect Wi-Fi clients to a landing page for freebies and discounts. Wi-Fi in a shopping mall? Offer a 10% off coupon for their next buy. Wi-Fi in a café? 3×2 offer on snacks.

  1. Speed. Provide high wireless speed (at low cost or no cost), to provide an alternative to a slower mobile Internet service. The users will be delighted and they will connect to your Wi-Fi, even if they have a mobile Internet plan.

 

  1. Wi-Fi calls. Allow users to make calls over Wi-Fi without disconnections. They will prefer using your service, that consuming data for a call over their mobile connection.

 

  1. Location-based engagement. Use the Wi-Fi splash page to promote location-based contents, events, offers, multimedia and promotions. If the users are in a stadium, let them see though the Wi-Fi a video of their favorite football player, in the latest commercial about sporting apparel. If they are university students in a campus, promote courses and training programs through a short presentation video.

 

  1. Loyalty points. Let users earn loyalty points if they connect to your WiFi. If they come back to your place frequently, they earn rewards.

     

    READ THE CASE STUDY

    Salonguru – loyalty points and marketing campaigns for hair salons through Wi-Fi

 

 

Further readings

How to sell WiFi services to event and conference organizers

WiFi in 2015: crucial trends and predictions

How to choose the WiFi splash page

Business models for WiFi public hotspots

 

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