Tanaza accelerates software and hardware disaggregation within the Telecom Infra Project
The Telecom Infra Project (TIP) is a collaborative telecom community. Launched in February 2016, TIP was started with the goal of accelerating the pace of innovation in the telecom industry.
TIP splits its initiatives into three main strategic network areas: Access, Transport and Core and Services. For instance, the Access project groups work on identifying and creating innovative infrastructure solutions, technologies, and methodologies to make it easier to connect people to the Internet. The Access group focuses on removing some of the blockers that can make the connection difficult to the end-user. (Telecom Infra Project)
TIP has a diverse network of members made up of over 500 organizations, including operators, technology providers, developers, integrators, and startups. Members of TIP work actively on disaggregating the traditional network deployment approach. Tanaza began participating in the TIP WiFi project in early 2019, with the intent of contributing with its technology to accelerate software and hardware disaggregation.
The TIP Wi-Fi project group is developing a disaggregated end-to-end Wi-Fi solution, consisting of access points (APs) and a cloud-native control / management plane which optionally interfaces to mobile operators’ core networks to enable mobile data offload. With design being driven by the goal of reducing total cost of ownership (TCO) and easing the operations, the TIP community’s Wi-Fi solution will be attractive to a wide range of service providers.
Tanaza and other members of the project group will collaborate to validate the hardware and software components they are contributing and ensure those components are interoperable. It is expected that the AP reference design will be open-sourced within TIP, in addition to some parts of the controller/management/gateway software. As a result, this will significantly lower the barrier to entry for new vendors joining the ecosystem.
Tanaza is participating in the TIP Summit ’19 conference
Since 2016, Telecom Infra Project has hosted an annual conference dedicated to people within the Telecom industry. The ones who are changing the world with better connectivity solutions. This year, the TIP Summit ’19 will take place in Amsterdam on November 13-14.
A diverse group of voices from the likes of David del Val Latorre, CEO of Telefonica R&D, Miguel Marin, Technology Director of Vodafone and Tareq Amin, CTO of Rakuten Mobile, will be part of the engaging keynotes and panels at TIP Summit ’19. The speakers will share their experiences focusing on the challenges and opportunities of building and deploying telecom network infrastructures.
On November 14, Sebastiano Bertani, CEO of Tanaza, will participate in the panel “Building an Open Wi-Fi System for communication service providers” moderated by Shah Rahman, Software Engineering Manager of Facebook. The panel will bring together vendors who are collectively working on the TIP Wi-Fi Projectgroup, to discuss how they are enabling CSPs to provide better, faster and cheaper Wi-Fi connectivity to their customers.
If you are attending the TIP Summit ‘19, join our CEO at this luminary panel session to learn more about the contributions OEM partners have made to the TIP Wi-Fi Project Group.
When companies develop new products, they face the hard step of taking a product naming decision.
Yes, naming is hard: the name must reflect the corporate brand’s perception, the brand image that you want to create and also, it should be easy to remember and pronounce. It’s not something that you choose in a matter of seconds.
When I founded Tanaza (the company) in 2010, I choose a name that was easy to anchor in people’s minds; that sounded nice; that was short; and that had no similarities with other brand names out there. Tanaza had no specific meaning for me, but it gave me a sense of belonging, like a tribe of people that share a special view of the world and of their mission (although I discovered later that it means “to struggle” in pakistani; that it’s the name of a racing horse, in Ireland; and that there’s a lake named Tanaza in the region of Punjab).
As many mono-products companies do, I named our first product (and only product, until last year) after the company. Tanaza was both our company name and our product name. Easy, isn’t it?
The product components were also named after the company: the Tanaza Cloud Infrastructure (cloud.tanaza.com), the Tanaza Hotspot system (editor.tanaza.com and dashboard.tanaza.com) and so on…
Last year, we started the development of what we called TanazaOS: a Linux-based operating system that allows access points to speak with a cloud-based wireless access controller.And in a few months, we were able to launch also the new cloud-based controller, of which you see a screenshot here:
Needless to say, for this platform that allows managing TanazaOS-powered devices, we imagined a whole bunch of names. It was a long discussion, and that the end of it, we decided that we were going to name the product just after the company. Again.
The new platform is called Tanaza.
Why? Because it’s the best representation of who we are as a company and of what we’re trying to do in the wireless industry.
We’re struggling (or “Tanaz-ing”?) to bring software and hardware disaggregation in the wireless industry, and we’re doing it with our cloud-based wireless access controller (app.tanaza.com) and with our operating system TanazaOS, which allows communication between the devices and the cloud.
So, the new platform will be called Tanaza, exactly as the company is named. The operating system (OS) that runs on devices, allowing them to be controlled through Tanaza, is consequently named TanazaOS.
But… what about the “old” Tanaza? Well, we are still in love with it and we know that many people are, as well. Everything in the cloud.tanaza.com platform will remain the same and all functionalities will remain operational, but that product will be renamed “Tanaza Classic“.
You’ll probably ask yourself which are the exact differences in terms of features and capabilities between Tanaza and Tanaza Classic, between TanazaOS and the Tanaza Classic Firmware. Well, these are the topic for our next blog posts… so stay tuned!
Let’s suppose that you were asked to deploy a Wi-Fi network in a restaurant and that your customer wants to collect their Wi-Fi clients’ data to promote their events and special evenings.
In order to collect this type of data easily and quickly, we encourage network admins to enable an easy way for users to login to the Wi-Fi, avoiding complex and long forms to fulfill.
There are two preferred social login flows to achieve this:
Facebook social actions (Like or Check-in)
This social login flow consists of asking Wi-Fi clients to “Log in with Facebook.
UX: After connecting to the Wi-Fi, the Wi-Fi clients will see a splash page, that can be customized with the customer’s logo, their preferred background, and type of advertising. In order to log into the network, they must click the button “Log in with Facebook” on the splash page which will give Facebook permission to access their data. If they accept to provide their complete anagraphic information (or a part of them) to the app “Access Internet”, they will connect to the internet.
PROS: No complex permission needed, no Facebook review needed. Super-easy login flow for the user. You can collect user data (name, surname, hometown location – country and city, birthday, e-mail, age, gender).
CONS: Because not everyone has a Facebook account, you should enable an alternative way to log in (e.g. e-mail, Twitter, Google+).
The Tanaza Wi-Fi Academy is a two-part certification program demonstrates your proficiency in the theory and practice of Wi-Fi and its applications.
These certifications are the first step in the Tanaza training program for Wi-Fi professionals
Understanding your target users’ behaviors and setting up your splash page accordingly, are key to motivating Wi-Fi customers to access your hotspot. Let’s find out more about it.
The first thing users see before accessing your Wi-Fi connection is your splash page. Accordingly, setting it up in a way that engages your users and motivates them to log in, is of paramount importance. But, How can I build a successful splash page? The answer is simple: by understanding your target audience’s behaviors.
When customers authenticate to your Wi-Fi, you are able collect relevant data about them, such as age, gender, location, date of registration, etc. Once this data has been identified, you can leverage it by properly customizing your splash page with what Wi-Fi users want, so that they will be more inclined to share information to access your hotspot.
Personalize your splash pagein different ways. By opting for a very intuitive and quick authentication process, you can motivate your users to log onto your Wi-Fi network. Indeed, nobody wants to spend too much time when accessing a Wi-Fi network. Also, as a way to further involve and engage them when connecting to your hotspot, give your customers the possibility to authenticate using their favorite social network.
Focus on incentives as much as you can. According to the incentive theory of motivation, external incentives make people more active and willing to take action. Therefore, you can reward your clients offering discounts or personalized deals when they sign in, as valuable triggers to motivate them using your Wi-Fi connection.
Segment your audience so you can further customize the incentives you are going to offer. By distinguishing between new and returning users, or dividing them depending on their age range you can target specific users with tailored promotions. For instance, if you run a perfumery providing free Wi-Fi and realize users visit your shop only once, you could offer a discount for a second purchase during that same month, as a way to make them come back. Another example is to offer incentives on the basis of your customers’ gender: let’s suppose you have a clothing shop and you allow users access your Wi-Fi hotspot. Based on your Wi-Fi statistics, you detect that during the week the your users are mainly female, whereas in the weekends the average of female visitors is 60% to the remaining 40% is composed of male users. In this case, you could offer a discount on women’s clothing throughout the week, and opt for a discount on a male and female item of clothing during the weekend.
By virtue of Tanaza, you can leverage social Wi-Fi to enhance your customer experience and better understand users’ behavior. In this way, you will set up the right splash page, which will motivate Wi-Fi users to authenticate to your Wi-Fi network. Tanaza allows you to easily build an engaging and responsive splash page for your customers: you can personalize the design of your login flows and choose your background and graphics. You can add multiple authentication buttons, to allow authentication via email, phone numbers, vouchers, and social login, allowing your customers to log in through Facebook, Instagram, Twitter, etc.
Il pubblico personalizzato di Facebook è un potente strumento pubblicitario per aumentare le vendite della tua azienda. Scopri cosa sono e come possono essere efficacemente integrati con i dati dei tuoi utenti Wi-Fi per aiutarti a generare nuove conversioni.
Se sei un’azienda B2B alla ricerca di un modo efficace per aumentare il numero di clienti e vendite, il pubblico personalizzato di Facebook basato sui dati dei tuoi utenti Wi-Fi social è l’opzione giusta (anche se è piuttosto costoso). Quando offri la connessione Wi-Fi gratuita ai tuoi clienti, consentendo loro di accedere utilizzando il loro social network preferito, puoi acquisire informazioni utili sull’utente, ad esempio e-mail, numeri di telefono, dettagli di Facebook, e sfruttarle in modo intelligente attraverso il pubblico personalizzato, il potente strumento fornito da Facebook per indirizzare le persone giuste con la tua pubblicità.(more…)