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WiFi advertising: how to leverage WiFi networks in public places

WiFi advertising: how to leverage WiFi networks in public places

Public hotspots are now available in many public spaces such as bars, restaurants, malls or hotels, allowing WiFi network administrators to generate leads for their end-user customers.

 

WiFi hotspots have become the preferred medium for owners venue to generate and engage with on-site leads. Indeed, when deploying a public hotspot in a shop, for example, the WiFi network administrator is collecting data directly from customers and can use it for marketing purposes (such as newsletters). But WiFi hotspots can also be turned into an advertising tool enabling venues to promote goods and services and offset costs of WiFi infrastructures. Indeed, Tanaza features an advertising tool for display advertisements such as videos or images. This tool permits to show relevant content to the right audience and so to promote services and goods or offer discounts directly to customers.

While configuring the splash page of the public hotspot, WiFi administrators can decide the type of ads rotation:

  • None: Image or video advertisement will be displayed as is.
  • Random: Image or video advertisements will be displayed at random rotation (no specific order) on the Splash Page.
  • Time-based: The system will switch automatically from one advertisement to the other after a determined period (1 minute, a few hours, etc.)
WiFi network administrators can build new business relationships by showing advertisements for shops or services located in a given area. For example, when offering free WiFi in a coffee shop close to a mall, the WiFi network administrator could promote one shop located in the mall.

Thanks to the data collected and stored on the Tanaza analytics dashboard, WiFi network administrator gets insight about the clientele of one venue and can personalise messages or media on the hotspot splash page. For example, if WiFi users in a coffee are mainly teenagers and young adults, consider showing relevant advertisement like teenager clothing shops and entertainment activities in the same area.  

 Tanaza splash page editor also allows WiFi network administrators to add links on the captive portal so that WiFi users can be redirected to an e-commerce platform or any other websites.

In conclusion, Tanaza advertising tool improves customers retention and engagement, while monetising any public hotspots structure.

Tanaza new feature idea: Leverage custom form fields to obtain more data about WiFi users

SITUATION

WiFi Social login facilitates the customers’ experience when trying to connect to a WiFi network and provides user data to network administrators who wish to promote their product or service based on data-driven decisions.

When deploying a public WiFi network, authentication methods like WiFi social login can help any type of business generate new leads and increase its brand awareness. The social login authentication method gathers important data like user email address, phone number, gender, age, birth date, location, and name, etc.

Thanks to Tanaza’s WiFi Authentication Splash Page, which already includes social login capabilities, network administrators can leverage the personal data shared on social networks to create targeted marketing campaigns based on a user’s profile info. However, as not all users make their information public on their social networks, in some cases it is possible that the user data provided by social networks is not enough to develop a targeted marketing campaign.

 

SOLUTION

With this in mind, Tanaza has plans to develop a new feature that helps network administrators collect custom data in addition to the data already collected once they have already authenticated using popular methods like social login.

The idea behind this feature is to provide a system that allows network administrators to request additional information about their users by inserting a custom form field after social authentication and before optional social actions that users must fill in before connecting to the WiFi. Furthermore, since the data collected is not always 100% reliable, this feature could also function as a form of verification regarding the accuracy of any previous data collected.

 

EXAMPLE

One of the most common use case scenarios where a feature like this could be applied is one where network administrators deploy public hotspots in locations like shopping centers in order to collect relevant data about their visitors.

So, say a user at a mall authenticates through social login, the network administrator could also use custom form fields to request additional info, such as their fidelity card number and their mobile number. The fidelity card number would enable the network administrator to understand who the user is and targeted it more closely with discounts and offers tailored specifically to the user, whereas the mobile number would serve as a verification system in order to identify the number of users (one phone number = one wifi user) or to avoid the creation of fake accounts. A OTP (One Time Password) would be sent to the mobile number, which the user would be asked to copy-paste the code into the splash page in order to complete the login.

This feature could allow network admins to practice data profiling with the data collected using popular login methods like social login or coupons, and at the same time collect custom verified data to support a variety of loyalty marketing campaigns.

The incremental field verification feature could be made available after any kind of login available on the captive portal, including coupons. If you wish to see this feature developed by Tanaza’s R&D team, you can upvote it on our success portal.

How to use WiFi as a marketing tool in a bar

How to use WiFi as a marketing tool in a bar

Tanaza is a software for WiFi management that allows owners or public places to turn their public hotspot into a lead generation and marketing tool. Indeed, Tanaza features a built-in captive portal that enables network managers to personalise the way WiFi users log to the network and so the type of users data collected. Find out in this article how to maximise a WiFi hotspot in a public place like a bar.

 

Choose the right WiFi login mode

Tanaza features many login modes which allow you to gather different types of information about your customers like name, surname, age, gender, location, birthdate, type of device (smartphone, computer, tablet). WiFi network administrators can choose between email authentication, telephone number, button login, social login (Facebook, Instagram, Twitter, Linkedin etc.), custom form.

In a previous article, we explain to you why the Social login is one of the most easiest login modes for public spaces like bars and restaurants. Keep in mind that in public places like bars and restaurants, most WiFi users access the network with their smartphone, so think responsive and set up a mobile-friendly login mode.

 

Generate Leads from WiFi 

Tanaza captive portal collects data about WiFi users in a location, allowing the WiFi administrators to generate leads for their end-user customers. With Tanaza, venues like bars and restaurants gather real and up-to-date insights about their clientele, allowing them to understand their customers better and position their brand and services more effectively. Moreover, lead generation through WiFi is extremely cost-effective as it has only fixed costs, not variable costs based on the number of collected leads.

WiFi network administrators can generate tons of leads by simply enable the Tanaza captive portal, and export all  data collected to a third marketing application like MailChimpThe information and data captured about WiFi users are automatically stored within the Tanaza’s analytics dashboard which is an intuitive web-based tool to access social stats and clients’ contact details. The dashboard helps WiFi network administrators analysing data and discovering how to better engage with customers.

How to use WiFi as a marketing tool in a bar

Engage with your customers thanks to WiFi

Once data is collected and stored on the analytic dashboard, WiFi network administrators can engage with their end-user customers, generating more online and offline conversions.
Customers are engaged while connected to WiFi making them more likely to appreciate discounts/offers, familiarise them with a brand, incentivise to make a purchase and to interact with the brand on social media. For example in a bar, WiFi network administrators can encourage customers to come back to the venue by offering them a discount on the splash page and give them information about upcoming events.
Build a community and promote your venue thanks to your WiFi hotspot.

 

Social WiFi actions

When setting up a WiFi network in public places like bars or restaurants, WiFi network administrators should consider the Facebook Social Login to enhance their visibility on social media. Indeed, Tanaza allows network administrators to ask for likes and check-in to WiFi users.

For example, after clicking on the Facebook social login, the user is asked for the basic permission and to “Like” a specific Fan/Business Page. The check-in action consists of asking WiFi users to geolocate themselves in your location. Social WiFi actions allow WiFi network administrators to increase the visibility of their end-user customers on social media and so to increase the number of returning clients in a location by sharing news, events, special offers etc. directly to the right target.

Learn how to create a splash page for your venue by watching this video: add your logo, brand, background, and text. Create redirection links and choose the right login mode.

New Tanaza feature idea: collect customized users’ data together with verified phone numbers

The situation

When setting up WiFi guest access with the Tanaza captive portal, network administrators can choose among different login modes, such as social login, email authentication, phone number authentication, custom form, etc. These authentication methods gather data like email address, phone number, gender, age, birth date, location etc.

The form-based authentication is particularly useful when deploying WiFi networks in a hotel or in an airport. Indeed, it allows users to access WiFi by filling in the requested fields in a form and allows network admins to enrich their user database with lots of useful information.

However, the validity of this data is not 100% certain. Tanaza hotspot system allows WiFi administrators to collect data about WiFi users for marketing purposes. Nevertheless, data is not currently verified by the system which may make the collected data less reliable.

Tanaza has plans to help network administrators gather real insights about their WiFi users by implementing a verification system. 

The solution

 

Some network administrators need to guarantee to their end-user customers the accuracy of the collected data. To do this, Tanaza has plans to develop a form-based authentication with phone number verification which would allow WiFi administrators to gather custom data about WiFi users together with a verified phone number.

 The scenario would be for example, in a hotel the network administrator sets up guest access with form-based authentication, asking information like name, surname, type of traveller (couple, family, worker, group), and a required field for phone number. Once the user fills the form and clicks on the button, an OTP (One Time Password) will be sent to that mobile number, that the user will copy into the splash page in order to complete the login.

It is more or less the same process than creating a Facebook account or a WhatsApp account. This feature could also be developed for the social login authentication so that the phone numbers gathered through Facebook WiFi authentication are verified, as well.

 This feature would allow WiFi administrators of public places to collect verified data for marketing purposes. Indeed, after asking for WiFi users consent, the network administrator can run marketing campaign using the phone numbers collected.

Moreover, Tanaza Remember Me feature allows one returning user to automatically connect to the WiFi network using the same device, without seeing the splash page again. One single user can access the network with the same phone number for multiple devices which allows the administrator to understand better the number of single user.    

If you like the feature of the phone verification together with the form-based authentication, you can upvote the idea on our website success.tanaza.

 

Why you should schedule your SSID access

Why you should schedule your SSID access

Tanaza features a captive portal that allows you to create up to 8 SSID by access points, a way for the network administrator to secure and separate accesses to the WiFi network. Indeed, each SSID should be set up according to the usage of the network.

For example, when deploying a WiFi network for a restaurant, the WiFi administrator might want to create different network access for the staff and the guests. To do so, the WiFi administrator can create a first SSID protected by a password for the staff, and another SSID for the guest with access through email authentication or social media. In this way, customers will access the SSID through a different door. However, a problem might occur when customers connect to the WiFi network within the closed hours of the restaurant, enjoying a free WiFi connection without any counterpart for the owner of the restaurant.

To solve this problem, we strongly encourage you to schedule your SSID access by setting hours of network’s availability.

Indeed, SSID time restriction allows you to deactivate your SSID when your shop closes so that nobody can access the internet through your Wi-fi network during the night for example.

The SSID availability is not currently featured by Tanaza but still, you can deactivate your SSID by going through your access points settings remotely.

Solution 1: enter to your cloud.tanaza.com account and click on the access point that you want to deactivate.
Click on “settings”, then “SSIDs”. Finally, switch the on/off button to turn off your access point.
Remember to activate it again when you want your SSID to be available.

Why you should schedule your SSID access
Why you should schedule your SSID access

Solution 2: another possibility for you is to deactivate the SSID by making him invisible.
Go on your SSID settings, click on “wireless security” and switch the button enable/disable to make your SSID invisible
Be careful, the SSID will be invisible only for new WiFi users, while WiFi users already registered will still access to your WiFi network if they are in the network area

Why you should schedule your SSID access
Why you should schedule your SSID access

Alternatively, this could be done by showing the SSID name on clients’ devices, while replacing the splash page with a message saying “WiFi guest access is available only between 9 AM and 6 PM at this location”.

In any cases, we strongly advise you to secure your WiFi guest access and to use a web content filtering to avoid any bad usage of your WiFi network.

Your opinion is valuable to us, so please let us know what you think about this feature idea.

Ohio Stadium: fans will soon enjoy Wi-Fi network

Ohio State University plans to install a wide Wi-Fi network in Ohio Stadium and the Schottenstein Center to improve the fans experience.

 

Ohio State is resigned to offer free Wi-Fi to fans coming to the stadium. Indeed, After signing a contract in 2012 with Verizon to provide Wi-Fi to the stadium and basketball arena by fall 2015, the project was abandoned. While the lawsuit is still pending with Verizon, it doesn’t discourage Ohio State that found a new partner for the project.

A budget of $18.6 million has been approved by trustees to install wireless access points across the Columbus campus: the priority is to install Wi-Fi within the stadium, then the basketball area for fall 2019. Campus construction will be complete by December 2020.

Funded by the university and auxiliary funds, the objective is to build a seamless network thanks to indoor and outdoor access points, and offer a modern user experience.

Customers will be able to text, tweet and share their experiences on the internet without overloading cellular networks.
Wi-Fi will also allow the data capture and helps Ohio State to better answer to fans expectations, and event staff needs. Last but not least, the reliable Wi-Fi infrastructure will be a framework for future technological expansions like emergency responders, event staff and customers communication.

Wi-Fi in public venues like stadium, shopping center, parks etc is an effective way to improve the overall customers experience and gather insights about their expectations.
Moreover, Wi-Fi in public venues allows you to better target your clientele and understand their expectations to improve and adapt your offer. Tanaza dashboard helps you through analytics to use this data for marketing campaigns and newsletters.