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Why you should schedule your SSID access

Why you should schedule your SSID access

Tanaza features a captive portal that allows you to create up to 8 SSID by access points, a way for the network administrator to secure and separate accesses to the WiFii network. Indeed, each SSID should be set up according to the usage of the network.

For example, when deploying a WiFi network for a restaurant, the WiFi administrator might want to create different network access for the staff and the guests. To do so, the WiFi administrator can create a first SSID protected by a password for the staff, and another SSID for the guest with access through email authentication or social media. In this way, customers will access the SSID through a different door. However, a problem might occur when customers connect to the WiFi network within the closed hours of the restaurant, enjoying a free WiFi connection without any counterpart for the owner of the restaurant.

To solve this problem, we strongly encourage you to schedule your SSID access by setting hours of network’s availability.

Indeed, SSID time restriction allows you to deactivate your SSID when your shop closes so that nobody can access the internet through your Wi-fi network during the night for example.

The SSID availability is not currently featured by Tanaza but still, you can deactivate your SSID by going through your access points settings remotely.

Solution 1: enter to your cloud.tanaza.com account and click on the access point that you want to deactivate.
Click on “settings”, then “SSIDs”. Finally, switch the on/off button to turn off your access point.
Remember to activate it again when you want your SSID to be available.

Why you should schedule your SSID access
Why you should schedule your SSID access

Solution 2: another possibility for you is to deactivate the SSID by making him invisible.
Go on your SSID settings, click on “wireless security” and switch the button enable/disable to make your SSID invisible
Be careful, the SSID will be invisible only for new WiFi users, while WiFi users already registered will still access to your WiFi network if they are in the network area

Why you should schedule your SSID access
Why you should schedule your SSID access

Alternatively, this could be done by showing the SSID name on clients’ devices, while replacing the splash page with a message saying “WiFi guest access is available only between 9 AM and 6 PM at this location”.

In any cases, we strongly advise you to secure your WiFi guest access and to use a web content filtering to avoid any bad usage of your WiFi network.

Your opinion is valuable to us, so please let us know what you think about this feature idea.

Ohio Stadium: fans will soon enjoy Wi-Fi network

Ohio State University plans to install a wide Wi-Fi network in Ohio Stadium and the Schottenstein Center to improve the fans experience.

 

Ohio State is resigned to offer free Wi-Fi to fans coming to the stadium. Indeed, After signing a contract in 2012 with Verizon to provide Wi-Fi to the stadium and basketball arena by fall 2015, the project was abandoned. While the lawsuit is still pending with Verizon, it doesn’t discourage Ohio State that found a new partner for the project.

A budget of $18.6 million has been approved by trustees to install wireless access points across the Columbus campus: the priority is to install Wi-Fi within the stadium, then the basketball area for fall 2019. Campus construction will be complete by December 2020.

Funded by the university and auxiliary funds, the objective is to build a seamless network thanks to indoor and outdoor access points, and offer a modern user experience.

Customers will be able to text, tweet and share their experiences on the internet without overloading cellular networks.
Wi-Fi will also allow the data capture and helps Ohio State to better answer to fans expectations, and event staff needs. Last but not least, the reliable Wi-Fi infrastructure will be a framework for future technological expansions like emergency responders, event staff and customers communication.

Wi-Fi in public venues like stadium, shopping center, parks etc is an effective way to improve the overall customers experience and gather insights about their expectations.
Moreover, Wi-Fi in public venues allows you to better target your clientele and understand their expectations to improve and adapt your offer. Tanaza dashboard helps you through analytics to use this data for marketing campaigns and newsletters. 

How WiFi can become your new marketing tool?

How WiFi can become your new marketing tool? WiFi for Marketing

 

Wi-Fi is now recognized as a powerful tool for venues to retain customers and increase the time they spend on premises. In a recent survey, 62% of the business owners surveyed said that customers spent more time in their shop facility once WiFi was available. Moreover, 50% said that customers are willing to spend more money when having access to a WiFi network. In this article, we will explain how you can use your WiFi as an effective marketing tool.

First of all, offering a WiFi network within your venue is a real plus and allows you to enhance your customer’s experience, but it is also a way to get more information about your clientele thanks to the data capture. Indeed Tanaza enables the Social Login, an authentication process through social media like Facebook, Twitter, Linkedin, Instagram etc.

As soon as your customers connect to the WiFi, their data are collected. All these information are stored on your online dashboard: gender, age, location, phone number, email address.  We strongly recommend you to use a permission-based approach by offering your customers the ability to opt-in.   Once you know better your customers, you will be able to engage them through personalised email newsletters, targeting a specific segment to adapt your offer and promote your events. Inform your customers and keep contact with them to encourage them to come back in your venue.

How WiFi can become your new marketing tool? WiFi for Marketing

Moreover, allowing the Social Login WiFi will help you to get higher visibility on social media: you can ask your customers to like your Facebook page, check-in in your venue, rate your page on TripAdvisor, tweet something about your event etc. According to statistics, 50% of people learn about restaurants and cafés on social media. Social login WiFi has a lot of advantages, for more information, you can read this article. 

WiFi in your location allows you to personalise the customer’s experience too. Tanaza software recognises your customers so that they can access the network automatically and make them feel like at home. You can redirect your customers to a landing page or your online store and encourage them to buy your products.

This is particularly useful for the retail industry because you can leverage the customizable Tanaza login page to advertise your brand and products and target your customers in a personalized way. For example, you can add discount coupons for new customers to use on their next visit, as a way to incentivize them to come back to your location. 

How WiFi can become your new marketing tool? WiFi for Marketing

10 good reasons to choose the Social Login

10 good reasons to choose the Social Login

Tanaza features a built-in captive portal that allows network managers to personalise the way WiFi users log to the network. In addition to the basic login modes (email, phone number, and password), Tanaza’s captive portal enables the Social Login.

By choosing the social login, the owner of a venue gives the possibility to his visitors to access the internet through social media like Facebook, Instagram, Twitter, Linkedin etc.
In this article, we give you ten reasons to choose the social login rather than another login mode.

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Faster registration

Nowadays, most of the people have a facebook, or an Instagram, or even a twitter account, on their mobile. This means that in just one click, the user access to the internet! No need to write their email address, or their phone number, or a long password…

  1. Social login and social actions

By allowing the social login on your Tanaza splash page, you will have the option to request social actions such as a Like on your Facebook page or check-in in your venue. These two social actions are a good way to increase your visibility on the internet.

  1. Data capture

Tanaza’s captive portal allows data capture through social login. This means that every time someone logs to your WiFi network, you will be able to collect data such as name, surname, email address, age, gender, location and so on. For the network administrator, it is a great tool to drive marketing campaigns and target the right people.

 

  1. Easier registration

People have so many accounts and so many different passwords… the social login allows them to choose easily their favourite way to connect. This will also guarantee less failed logins.

  1. True data collected

When users have to give data in exchange for internet access, they might be tempted to give false information. Social login guarantees you verified data such as the email. You will be able to structure your database with relevant information about the clientele.

  1. Greater personalized experience

Thanks to the data capture, you will be able to personalize the client’s experience directly in your venue or through offline marketing campaigns.

  1. Easier login for mobile

Even though mobile screens are always bigger, it is not easy for people to fill out a registration form on their mobile. Thanks to the social login, you will have more mobile registrations, and so more data collected…

  1. Strengthen relationship and promote your events

For example, when visitors log in through Facebook, they will be able to see your Facebook page. This way, they will get more information about your venue, your future events, your promotion and discount… even when they leave your place.

  1. Visitors choose their favourite way to log in

Tanaza allows multiple social logins such as Facebook, Instagram, Twitter, but also Linkedin, VKontakte, Google+ and Windows Live. Leave the choice to your WiFi users!

  1. Improve your marketing campaign

As previously said, social login allows a network administrator to gather data from its clientele. This data is a powerful insight to improve marketing campaign. Create personalised offers or events, send target email thanks to a better clients segmentation.

A free and easy way to track results of an image advertisement [update 2018]

Have you ever heard about Bitly? In a previous article, we explained to you how to track impressions and clicks of an image advertisement or a link. 

This article is an update to explain to you how to track your results easily and for free by combining Tanaza and Bitly.

What is Bitly?

Bitly is an online management platform for links.
It allows you to shorten your links, share them, manage them and analyze their visibility on the web.

By using Bitly together with Tanaza, you will be able to track your images advertisement impressions and clicks on your splash page, and get insights into what works and what does not!

 

A free and easy way to track results of an image advertisement [update 2018]

How does it work?

1) Sign up or log in to your bit.ly account

2) Paste a long URL (of an image that is hosted on your website) to shorten it

3) Copy the shortened URL

When you enter your Bitly account, you see the list of URLs that you shortened. For each link, you can see the number of clicks together with the locations and the date.

A free and easy way to track results of an image advertisement [update 2018]

Show an image advertisement on your Tanaza splash page with a Bitly link. 

Image advertisement before the authentication process

The Tanaza splash page editor allows you to add images advertisement on your Wi-Fi network splash page.
You can select for how many seconds it will show up. To do so, just follow these steps:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the splash page editor, go to Settings / Advertising. Select the media type (image or video), the duration, and activate the rotation if you wish to add multiples images.

3) In the field “Image URL” copy your image’s Bit.ly URL.

The user will see the advertising just before the login process, like in this video. 

A free and easy way to track results of an image advertisement [update 2018]

Show image advertisement or a landing page after authentication process

You can show your Wi-Fi users discounts, promotions and offers, coupons also AFTER the authentication process, if it’s made through the splash page.

This is made using a “landing page”. How to:

1) Sign up or log in to your cloud.tanaza.com account. Create a new SSID with Tanaza Splash Page.

2) In the editing page, select a redirect page. “Once client is authenticated redirect user to”: select “Landing page”.

3) Create a webpage including discounts, coupon, useful and contextual info. Or create a simple coupon as a jpg or png image. For example, in a restaurant, you could create a webpage about “Today’s specialities” + a coupon “Save 50% for desserts”.  Or a simple coupon “Save this coupon to come back by 12/31/2015 and save 50% on your next dinner”.

4) Shorten your URL with bit.ly. Copy and paste it into the “landing page” field… and it’s all done!

bit.ly4

Users connecting to your Wi-Fi network will be redirected to the landing page after the authentication. Check the number of views and clicks on your landing page in real-time!

Try Tanaza for free: Tanaza gives you the opportunity to try its software for free for 15 days.
If you are interested, click on the link below!

4 advantages of offering free Wi-Fi in museums

free wifi for museums

In this post, we will discuss how museums can leverage free Wi-Fi to facilitate the interaction with their visitors and improve their services successfully.

Nowadays, an increasing number of museums use Wi-Fi technology to enhance their services and provide users with an enriched experience. Let’s see the main benefits of deploying a Wi-Fi hotspot in museums to offer free Wi-Fi connection to visitors.

 

1. Improved visitor experience

 

Museums can leverage Wi-Fi to provide visitors with a more complete experience. Indeed, museums can add much information on their login pages, such as the catalogue containing all exhibitions, the history of the current art collections, detailed information about works on display date, maps and recommended itineraries, etc. In this way, Wi-Fi turns into a powerful tool for sharing useful and interesting content with museum visitors. The Tanaza login page, for instance, allows adding content and information with banners and videos. Furthermore, it is responsive and is available in more than 60 languages.

 

2. Easy internet access and better coverage for visitors

 

Thanks to Wi-Fi, visitors can connect to museum hotspots in a simple way from different mobile devices: not only smartphones but also tablets. The captive portal featured by Tanaza, for instance, allows users to access a Wi-Fi network using a variety of authentication methods, such as login with email, phone number, forms and social login. Social login is the registration process that allows people to authenticate themselves through social media, such as Facebook, Instagram, Twitter, etc. In this way, visitors can access a museum network easily and quickly. Also, visitors can enjoy free Wi-Fi connection in different areas of the museum: from the exhibition halls to lobbies till the museum restaurant.

 

3. Better service quality

 

When visitors access a museum’s Wi-Fi network through a captive portal, network admins can collect a large number of user data, such as email, phone numbers, age, gender, interests, etc. Through the Analytics Dashboard provided by Tanaza, museums can analyse a wide range of data about their visitors and integrate them with Marketing platforms, such as Mailchimp, to create statistics and personalised marketing campaigns. For instance, the museum’s IT manager can send customised emails to inform families about the forthcoming exhibitions for children. In this way, museums can effectively improve their visitors’ segmentation based on their preferences and behaviours and offer a personalised and high-quality service to visitors.

 

4. Enhanced social reach

 

The authentication method based on social login offered by Tanaza is a successful strategy to make more people hear about your museum, fastly and simply. Social login not only allows visitors to access a museum’s network easily, but it also allows museums to strengthen their social reach and quickly improve their online visibility. Indeed, social Wi-Fi is based on social media, such as Facebook and Twitter, which facilitate the way people interact with your museum: for instance, you can ask visitors to share their positions through a Facebook Check-in or to put a Like on your Facebook page. In this way, more people will know your museum and you will attract new visitors with no effort at all. Also, you can leverage your social Wi-Fi user data to create Facebook custom audiences, a powerful advertising tool that helps your museum to increase the number of Likes on your Facebook page and enhance your social reach. Check out this article to know in details how to use Wi-Fi users data with Facebook custom audiences.

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Do you want to know how to deploy Wi-Fi in public places? Read our case studies and find out how Tanaza partners succeed deploying Wi-Fi in libraries, universities, and many other public venues.