How to create a WiFi splash page that converts

How to create a WiFi splash page that converts

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WiFi splash page that converts.

How to create a WiFi splash page that converts is a common challenge for businesses. Finding the right converting formula is not easy: it requires multiple tests and adequate marketing tools. In this scenario, the use of network data can help businesses to know their customers. The cloud hotspot industry has proposed several stand-alone solutions to create splash pages and to understand how customers enjoy marketing activities when they are connected. Despite this, the main keyword remains “integration”.
Tanaza and Social Wi-Fi have integrated their Wi-Fi cloud management platform and hotspot solution to create splash pages and manage customer data collection from the cloud.
Network administrators can configure networks, SSIDs, and access points in Tanaza, and a fully customized external splash page in the Social Wi-Fi hotspot solution.

 

Smart Access Points Configuration and Management in Tanaza Cloud Dashboard

Tanaza has developed a smart access point configuration solution to configure multi-brand devices from an all-in-one dashboard. The platform has a complete list of Wi-Fi management tools for granular network analysis. It means that in a network of 10 SSIDs, network administrators can singly calibrate broadcasting settings, bandwidth limits, client IP assignment, and band selection for each of them.

At the SSIDs level, the network administrators can also configure splash pages. They can use the Tanaza Splash Page editor or the external splash page feature.

 

How to create a WiFi Splash Page that converts thanks to Tanaza + Social WiFi integration

When integration between Tanaza and Social Wi-Fi is completed, it’s possible to create splash pages that convert in the Social WiFi editor.

Social WiFi editor allows you to create four sections of the splash page: Pre-login, login, Agreement, and Welcome pages.
– The pre-login page allows displaying an interstitial page before providing a login form. With design customization of the pre-login page, it is possible to send the users important custom messages about the availability of WiFi service or new functionality adopted by their activity. It is possible to adapt the entire design pattern to the business communication with design consistency.

– The login page is the core of the splash page process. It allows users to customize the login form choosing the desired authentication methods to collect customer information such as name, surname, age, and email for marketing activities.

– The agreement page is where administrators ask for the formal consensus to collect the customer data, requiring to fill out terms of access or consent message.
It is a sensitive time for the privacy acceptance process by customers. A complete set of features is fundamental to respect GDPR/CDPA compliance and a proper level of design consistency.
Social WiFi + Tanaza external splash page editor lets administrators creatively notify end users that their data may be collected if they connect to the network.

– The welcome page is where users land after the login page and where they can connect to the Internet or use other services. On the welcome page, you can add customized text, images, widgets, or buttons to propose at the end of the login process.

 

 

Integrate Social WiFi Splash Page with Useful Marketing Services

A perfect splash page requires the perfect combination of each element to work in the marketing ecosystem.

Below, there is the list of integrations features you can deploy on the WiFi splash page:
– Remarketing
– CRM
– Webhook
– Zapier
– API

 

Remarketing from WiFi Splash Page

Remarketing allows setting up Google ADS or Facebook ADS remarketing settings to show ADS to splash page visitors. Remarketing is implemented when a user connects to the Wi-Fi network. No code is required.

 

Storage WiFi splash page data in CRM systems

CRM functionality lets you export data collected from splash pages and implements them directly in the CRM or marketing automation systems.


Collect data from WiFi splash page

Webhooks allows you to collect data from the splash page and send them to external software like Mailchimp.

 

Integrate your splash page with popular apps

Zapier integrations allow network administrators to integrate Social Wi-Fi with popular apps automating activities and expanding the feature of splash pages.

 

Integrate with multiple services through a full catalog of APIs

Using APIs, network administrators can exploit the flexibility of modern services extracting real value from their splash pages.
Social WiFi integrates a growing catalog of APIs, including solutions from the main social media as Facebook Events APIs or external portals such as TripAdvisor or SALESmanago.

Facebook Events APIs allow the creation of an efficient automatic notification system for any types of customers. Users can be alerted through your fan page when they don’t currently follow the Facebook page activity.
Facebook Events is the best-in-class APIs integration to increase content distribution on the various feed, manage your event plan efficiently, and improve the conversion rate of your activity.

SALESmanago API is the no-code solution that allows you to send targeted mailings to your database. This API combines advanced analytics and AI Hyperpersonalization to deliver highly customizable personalized experiences for midmarket and large enterprises.
SALESmanago API is perfect to keep in touch with visitors via business short messages, offers, and promotions.

 

Design tips to create a WiFi splash page that converts

Whether you configure a WiFi splash page with Tanaza Editor or an External Splash Page service, creating a splash page is not hard. Creating a splash page that converts requires following some design basic tips.

Tanaza Design Team has studied 4 basic rules that in 2022 have generated on average a page conversion rate of 3% (Hubspot Tanaza Internal Data – Telecommunication industry).

This study is the result of multiple A/B, Multivariate, and Redirect Tests executed with Google Optimize.

– Minimal design converts better;
– Use a few colors on the Wi-Fi splash page;
– Focus the attention on key elements;
– Make Wi-Fi splash pages accessible.

 

Minimal design converts better

“Less is more” is the universal good design rule. Do not add too much content to the WiFi splash page. By putting just a few contents on the splash page you allow them to focus on the essential items and you make the UI intuitive and immediate. When users click on your WiFi network name to access the internet, they expect a fast and easy way to log in.

Instead, they often deal with too complex pages, with too much information, which makes the login process too long and complex.

Add to the WiFi splash page only the essential items such as logo, welcome text, and a login method.

 

Use few colors on the Wi-Fi splash page

The human mind needs time to elaborate the information, and this takes some effort. A splash page with five colors is more complex to understand than one with just one or two colors. Using a few colors, allow users to relax and focus, making WiFi access easier.
Choose monochromatic backgrounds or simple images, with just a few items and a uniform color set. If you use many login methods (e.g. three social login methods) reduce the space that each button takes, so that the page is less colored.

 

Focus the attention on key elements

In a splash page, there are key elements: titles, heading tags, paddings, and images. To focus on these elements:
– use bold for titles and heading tags,
– use the balance design principle for paddings,
– choose consistent images.

 

Make WiFi splash page accessible

Make Wi-Fi splash pages accessible for anyone. Avoid small text fonts (20px), few levels of contrasts (too much clear or dark colors), or small buttons (hard to click from mobile devices).

Combine the features of Social WiFi and Tanaza.

Learn more about customers thanks to an easy-to-use customer data integration.

✔︎ No credit card required ✔︎ 100% Tanaza compatibility
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Tanaza OS

Tanaza 2.15.2 – Access point configuration in under 3 minutes

Tanaza Installer 2.15.2 - Access Point Configuration in Under 3 Minutes

Tanaza 2.15.2 – Access point configuration in under 3 minutes

Tanaza Installer 2.15.2 is available and it allows access point configuration in less than 3 minutes.

 

Tanaza’s users need to update
the Installer from the previous versions

Technical information about the update

IMPROVEMENTS BUG FIXES
Tanaza Installer 2.15.2 [05-06-2022] The new update includes
IMPROVEMENTS BUG FIXES
Tanaza Installer 2.15.2 [05-06-2022] The new update includes

Tanaza’s speed progression during the last updates 

1 hour
on avarage / AP

Switch to Tanaza WiFi Management

15 minutes
on avarage / AP

Switch to Tanaza WiFi Management

3 minutes
on avarage / AP

Set up WiFi networks in minutes can save your budget

Time costs money. No exclusion for networking.
Enterprise networks are always more complex, extended, and granular. They require hundreds, sometimes thousands of WiFi access points ready to work.
A scientific paper about the average time for WiFi access point configuration doesn’t exist. For experience, we can say that the average network team needs hours/device.

 

Save time and money for the WiFi network deployment

There is a tight relationship between unnecessary time-consuming network activities and waste of money in the long term.
Manual or traditional network installation requires several activities that in a large-scale network deployment consume time, incrementally.

 

What are the most time-consuming activities in networking?

Network time-consuming activities are:
– access point analysis and hardware compatibility study with the selected cloud management solution;
– wireless access point planning (supported standards, access point quantity estimation, access point location);
– network design;
– plan and integrate network analytics dashboard to measure multiple network parameters;
– AP operating system setting;
– organize the access point replacement for software and hardware obsolescence;
– design recovery plans for AP or network outages;
– organize on-site travels and IT teams selection through the various AP location afflicted by outages;
– design firmware update plans;
– training activities to learn and teach WiFi management solutions.

 

Why use zero-touch provisioning can reduce CAPEX/OPEX costs?

Zero-touch provisioning is the mechanism that allows automatic and quick provisioning of WiFi access points minimizing manual intervention with the consequent reduction of the mentioned above activities.
You can configure WiFi devices and send them pre-configured to the customer’s premises for installation.

Zero-touch provisioning can drastically reduce CAPEX/OPEX outgoings allowing IT teams to focus their attention on other important aspects of own business.

The reliable source TechTarget has defined a list of 7 main advantages about zero-touch networks. This list includes 4 advantages related to the importance of time as variable for enterprise cost reduction. You can read them in bold:

  • automated setup of network devices;
  • less time spent on manual jobs, as IT teams only need to perform simple tasks like connecting the power and network cables or booting the device;
  • reduced time to get network devices operational;
  • cut costs from less time being spent on manual tasks;
  • easier and quicker updates;
  • fewer opportunities for human errors.

We invite you to take in consideration this list, in order to understand better and from a scientific approach the relationship among zero-touch networks and CAPEX/OPEX costs reduction.

Combining zero-touch provisioning with other key strategies as network standardization and outsorcing, MSPs, ISPs and SPs can save until

Save money and time with access point configuration in less than 3 minutes


60% of the investment in 5 years

How to install the Tanaza Installer?

The procedure for Tanaza Installer installation on your access points is intuitive, and it requires a few clicks.

You need only to:
1) Start the TanazaOS Installer
2) Select the Access Point Vendor
3) Select where the AP is connected
4) Select how the computer has connected to the local network
5) Scan your devices
6) Install TanazaOS

What is the Tanaza Installer?

The TanazaOS installer is a free software application developed by Tanaza to install the TanazaOS firmware on any supported access point in just a few clicks.

Tanaza enables IT professionals to manage, monitor, and control multi-vendor WiFi access points from a single cloud-based dashboard. The TanazaOS Installer makes straightforward, and agile the process of installing Tanaza’s Operating System on devices.

Download the TanazaOS Installer

The Tanaza installer is available for:
Windows 7  (32 / 64 bit) and later
MAC OS 10.10 (Yosemite) (64 bit) and later

How to fix access points IP address conflict with Tanaza Installer 2.11.2

How to fix access points IP address conflict with Tanaza Installer 2.11.2

Try now the Tanaza
WiFi Management Platform

Get Started

✔︎ No credit card needed ✔︎​ Easy configuration

✔︎ Auto rollback when you desire

or continue to read more
about how to fix
access points IP address conflict.

Tanaza Installer 2.11.2 is available. Download or update the firmware version and discover:
– how to fix IP address conflict caused by access points;
– how to fix AP crashes running an AP scan without any previous connection.

 

Tanaza’s users need to update
the Installer from the previous versions

Technical information about the update

What is an IP address conflict? When does it occur?

IP address conflict happens when two or more access points have the same IP address.
This error makes it impossible for devices to connect with the wireless network. If the IP address conflicts occur on the IPs assigned to a critical network endpoint, like a firewall or a router, the entire network can be blocked. A company/enterprise scenario could be expensive.

Multiple studies from the most influential digital data providers such as Gartner, Statista, and ITIC have shown how the costs for companies can catastrophically grow during sudden network downtime.

 

Data Providers Costs for 1-hour Network Downtime
Gartner $336000 / hour
Statista Between $301,000 and $400,000 / hour
ITIC $1 million / hour (based on answers of a survey conducted at enterprise-level)

What causes an IP address conflict?

The most common causes for IP address conflicts are:
– Static IP allocation;
– Set static or dynamic IP address allocation at the same time;
– BYOD policies;
– DHCP errors;
– Network problems caused by bad configurations;
– Device exhaustion.
– VPN – IP conflicts;
– Malware, WiFi ransomware and other malicious actions.

 

A practical example of IP address conflict

To help you to visualize the concept, let’s say that a network administrator is configuring two access points in the same network. The access points are two Intelbras AP1350AC and a Ubiquiti device.
Let’s assume that one of the two Intelbras AP1350AC device has an IP addressing equals to 192.168.1.10 and the Ubiquiti one – as default – 192.168.1.20.
IP address conflict is caused by the same IP addressing to 192.168.1.*

 

IP Address Conflict

IP address conflicts resolution

Updating to the Tanaza Installer 2.11.2, network administrators can detect new access points if there is an IP address conflict with other devices or network interfaces.

Let’s analyze the previous example.

The network administrator has added the Ubiquiti AP (IP addressing as default 192.168.1.20 – image above) to the LAN. Traditionally, devices cannot be detected due to the IP address conflict state. Both APs have the same IP addressing 192.168.1.*.

Tanaza bypasses this state by applying an IP address conflict resolution without technical fixing required.

AP crash fixing for devices never connected before

Tanaza Installer 2.11.2 introduces new features to troubleshoot devices automatically.
Network administrators can execute AP crash fixing for devices never connected before to a LAN.
They need only to launch a simple network scan.

The Installer will find and fix the most common AP issues.

In Tanaza, we love data. Our engineers and designers consider data the most important asset to develop the best features for our customers and understand what happens next.

After a careful data analysis segmented for the years 2021-2022, we have discovered that more than 20% of Tanaza potential users and more than 10% of real TanazaOS users, use macOS as Operating System.


More than 100000 macOS users were

potential or effective Tanaza users
in 2021 / first-quarter of 2022.

Google Analytics Tanaza

More than 100000 macOS users were
potential or effective Tanaza users
in 2021 / first-quarter of 2022.

 

Google Analytics Tanaza

To improve the UX and UI for this important catchment area, Tanaza has improved more information for granular access on macOS. By downloading or updating Tanaza Installer 2.11.2, they will be more aware of their role inside the network.

The granular UX design of the Tanaza dashboard allows network administrators to study the network structure at every level, analyzing device by device load and memory parameters excesses.

More Ubiquiti stock firmware supported and non-AC UniFi models crash fixed

Tanaza Installer 2.11.2 supports stock firmware Ubiquiti versions 3*/6* and has also fixed several wrong compatibilities with non-AC Ubiquiti models.

How to install the Tanaza Installer?

The procedure for Tanaza Installer installation on your access points is intuitive, and it requires a few clicks.

You need only to:
1) Start the TanazaOS Installer
2) Select the Access Point Vendor
3) Select where the AP is connected
4) Select how the computer has connected to the local network
5) Scan your devices
6) Install TanazaOS

What is the Tanaza Installer?

The TanazaOS installer is a free software application developed by Tanaza to install the TanazaOS firmware on any supported access point in just a few clicks.

Tanaza enables IT professionals to manage, monitor, and control multi-vendor WiFi access points from a single cloud-based dashboard. The TanazaOS Installer makes straightforward, and agile the process of installing Tanaza’s Operating System on devices.

Download the TanazaOS Installer

The Tanaza installer is available for:
Windows 7  (32 / 64 bit) and later

MAC OS 10.10 (Yosemite) (64 bit) and later

TanazaOS Installer 2.9.1-beta is available with the new advanced fast access point scanner

TanazaOS Installer 2.9.1-beta is available with the new fast access point scanner

Try now the Tanaza
WiFi Management Platform

Start 15-Day Free Trial

✔︎ No credit card needed ✔︎​ Easy configuration

✔︎ Auto rollback when you desire

or continue to read more
about the TanazaOS Installer 2.9.1-beta.

Tanaza is proud to announce the version 2.9.1-beta of the Tanaza Installer. Thanks to the new fast access point scanner and other several features, from now MSPs, ISPs and SPs can execute cloud-scale network mapping in few minutes.

Tanaza’s users need to update
the Installer from the previous versions

Technical information about the update

Fast network scan – Advanced access point scanner

The Fast Network Scan is the new advanced access point scanner to detect AP devices of WiFi networks in few minutes (for home network ecosystems – with netmask /24) or about one hour (for office/enterprise ecosystems – with netmask /16).

Improved error handling system

The improved error handling system shows clear and concise details when sudden crashes happens.

Improved compatibility with DHCPStaticCohexistence for Windows

Tanaza Installer 2.9.1-beta have improved the compatibility with DHCPStaticCohexistence. This new Windows 10 property allows to configure DHCP and static IPs to co-exist on one NIC.
When enabled, the property DHCPStaticCohexistence can configure multiple static IPs with a single IP configured with DHCP.
Thanks to this new integration, the Tanaza Installer can find more devices and make more operations fastly, in less time.

Informative label for access points with TanazaOS installed

If a device has the Tanaza operating system installed, the “TanazaOS installed” labels are applied next to access points.

How to install the Tanaza Installer?

The procedure for Tanaza Installer installation on your access points is really intuitive and it requires a few clicks.

You need only to:
1) Start the TanazaOS Installer
2) Select the Access Point Vendor
3) Select where the AP is connected
4) Select how the computer is connected to the local network
5) Scan your devices
6) Install TanazaOS

What is the Tanaza Installer?

The TanazaOS installer is a free software application developed by Tanaza to install the TanazaOS firmware on any supported access point in just a few clicks.

Tanaza enables IT professionals to manage, monitor, and control multi-vendor WiFi access points from a single cloud-based dashboard. The TanazaOS Installer makes straightforward, and agile the process of installing Tanaza’s Operating System on devices.

Download the TanazaOS Installer

The Tanaza installer is available for:
Windows 7  (32 / 64 bit) and later

MAC OS 10.10 (Yosemite) (64 bit) and later

Featured Customers Tanaza

Best of the Web has awarded Tanaza in Software Development Trust Seal

Best of the Web has awarded Tanaza with Software Development Trust Seal

Try now the Tanaza
WiFi Management Platform

Get Started

✔︎ No credit card needed ✔︎​ Easy configuration

✔︎ Auto rollback when you desire

or continue to read more
about the Software Development Trust Seal
Award won by Tanaza.

Best of the Web – one of the earliest and most trusted directory and online awards websites in UK and US market – has awarded Tanaza in the in Software Development Trust Seal.

What is Best of The Web?

Best of the Web is a professional directory with a strong authority in software development rating since 1994.
This professional service helps connect MSPs, ISPs, SPs and business end-users to find the best business companies around the world, including software companies as Tanaza.

All of the professionals and brands mentioned are independent and not associated with the validator.

Since 1994, the platform have stood the test of time helping businesses of all kinds get found and build their businesses online.

Tanaza has joined the Best of the Web Software Category with other important software companies as Intetics, Orases, Litslink, Techverx.

The importance of Best of The Web as validator for Verified Business

Best of the Web analyzes carefully the companies that submit a request to be part of their directory. The association has .org domain. It means that the technical and support team in charge of validating which software companies can obtain the badge has no economic or other collateral interests in accepting the application.

Since years, technical and support team of Best of the Web verifies billions of websites following 4 basic principles:
Verified Business
Security
Privacy
Increased Trust

Trust Badge shows the Business Score which is a combination of factors:
Verified Website
Verified Phone Number
Verified Address
Security Scan: PASSED
Verified Privacy 
# of Reviews
Review Rating
URL with SSL
Time Listed on Best of the Web
Profile Completeness

 

 

 

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Tanaza OS

TanazaOS Installer 2.6.4-beta is officially compatible with Ubiquiti firmware versions 5 and 6

TanazaOS Installer 2.6.4-beta is officially compatible with Ubiquiti Firmware versions 5 and 6

Tanaza is proud to announce a new Ubiquiti Firmware compatibility with the TanazaOS installer.
From now, our installer is compatible with the Ubiquiti firmware versions 5 and 6.

Ubiquiti users don’t need to upgrade
the Tanaza application.

Technical information about the update

IMPROVEMENTS BUG FIXES ADDITIONAL INFORMATION
Tanaza Installer 2.6.4-beta [28-03-2022] TanazaOS Installer 2.6.4-beta compatibility with Ubiquiti Firmware versions 5.6. - -
IMPROVEMENTS BUG FIXES
Tanaza Installer 2.6.4-beta [28-03-2022] TanazaOS Installer 2.6.4-beta compatibility with Ubiquiti Firmware versions 5.6. -

Related access points

UAP Ubiquiti

Ubiquiti UAP

Ubiquiti UAP LR

Ubiquiti UAP-LR

Ubiquiti UAP AC PRO

Ubiquiti UAP AC PRO

Ubiquiti UniFi AC Mesh

Ubiquiti AC MESH

Ubiquiti UniFi UAP AC Mesh Pro

Ubiquiti AC MESH PRO

Ubiquiti UniFi AP AC Lite

Ubiquiti AP AC LITE

UAP Ubiquiti

Ubiquiti UAP

Ubiquiti UAP LR

Ubiquiti UAP-LR

Ubiquiti UAP AC PRO

Ubiquiti UAP AC PRO

Ubiquiti UniFi AP AC Lite

Ubiquiti AP AC LITE

Ubiquiti UniFi UAP AC Mesh Pro

Ubiquiti AC MESH PRO

Ubiquiti UniFi AC Mesh

Ubiquiti AC MESH

Do you desire to manage another Ubiquiti access point model?
You may also request support for a specific model.

How to install Tanaza Installer on Ubiquiti Firmware Versions 5-6?

The procedure for Tanaza Installer installation on Ubiquiti Firmware Version 5-6 is really intuitive and it requires a few clicks.

You need only to:
1) Start the TanazaOS Installer
2) Select the Access Point Vendor
3) Select where the AP is connected
4) Select how the computer is connected to the local network
5) Scan your devices
6) Install TanazaOS

What is the Tanaza Installer?

The TanazaOS installer is a free software application developed by Tanaza to install the TanazaOS firmware on any supported access point in just a few clicks.

Tanaza enables IT professionals to manage, monitor, and control multi-vendor WiFi access points from a single cloud-based dashboard. The TanazaOS Installer makes straightforward, and agile the process of installing Tanaza’s Operating System on devices.

Download the TanazaOS Installer

The Tanaza installer is available for:
Windows 7  (32 / 64 bit) and later

MAC OS 10.10 (Yosemite) (64 bit) and later