Service Providers generate revenue with Express WiFi by Facebook and Tanaza

Generate Revenue with Express WiFi and Tanaza
Service Providers Generate Revenue with Express Wi-Fi and Tanaza

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Wi-Fi is a powerful reality that is helping to generate revenue in emerging countries.

The ever increasing demand for more IoT devices and content like streaming videos and VR experiences is putting a strain on network infrastructures worldwide. However, access to the Internet in low-income countries remains a luxury.

In fact, high-quality Internet access creates new opportunities to connect people across communities. Furthermore, it generates new business opportunities to maximize revenues and reduce the digital gap between the connected and the unconnected.

Express Wi-Fi by Facebook and Tanaza allow Service Providers to bring connectivity in emerging countries while generating revenues over Wi-Fi. So, if you are a Service Provider keep reading and discover how to make the most out of this initiative.

Generate Revenue over WiFi

What is Tanaza?
Tanaza is an Italian company with over ten years in the Wi-Fi industry. It has developed an intuitive cloud-based platform for IT professionals to manage Wi-Fi networks and access points from a centralized dashboard. At the core of Tanaza’s technology is TanazaOS, a powerful Linux-based Operating System compatible with multiple hardware Wi-Fi access points.
What is Express Wi-Fi by Facebook?
A best in class SaaS platform that helps Service Providers (SPs) build, operate, grow, and monetize Internet access over Wi-Fi. The Express Wi-Fi platform comes with an innovative monetization portfolio, which helps launch and manage sustainable, high-quality Wi-Fi networks in emerging markets.

With Express Wi-Fi SPs can empower people around the world to connect to a faster, higher-quality, and more affordable Internet. Furthermore, it facilitates the user onboarding process through an app, available for iOS and Android, allowing end-users to buy data plans on-the-go.

For instance, Express Wi-Fi provides solutions for:

4G Coverage Gaps. In high-density population areas, Express Wi-Fi helps partners identify, deploy, and manage their footprint to complement their mobile offering.

Areas with Low 4G Adoption. While some people can connect, many cannot do so for diverse reasons. Express Wi-Fi offers different business and incentive features to help partners overcome this challenge.

Areas with 4G Congestion. By allowing for seamless roaming on a partner network, end-users will benefit from an always-connected state. As a result, the partner’s business will be able to better manage congested areas due to a better WiFi platform.

How can SPs generate revenue with Express Wi-Fi?

Express Wi-Fi is ideal for SPs looking to invest and scale their Wi-Fi portfolio to bring great Wi-Fi to people when and how they want it. Most importantly, Express Wi-Fi has the intelligence to help Wi-Fi operators to understand business performance, identify new segments, and execute sales initiatives for growth. 

Furthermore, Express Wi-Fi provides consumer-facing tools that allow SPs to engage with customers by leveraging a monetization lever portfolio to generate revenues over Wi-Fi. As a result, it brings maximum flexibility and optionality to SPs.

The Express Wi-Fi approach to generate revenue

There are two broad categories to generate revenue for Service Providers:
Direct: the end-user, customer, or subscriber pays when buying Internet data packs from the distribution channel, i.e.retailers.

  1. Home and SMBs, offering Wi-Fi data plans for homes and small businesses in fixed locations.
  2. Prepaid data packs. Service providers can introduce volume and time-based data packs and sell those to their subscribers.
Indirect: when a network is monetized by 3rd party options like Ads or sponsored Internet Access

  1. Recharge API and Vouchers. When end-users don’t have to pay for Internet access, recharge APIs and vouchers, provide bulk provisioning and distribution of datapacks. Ideal for Doctor’s clinics, youth hostels, coffee shops.
  2. Sponsored Hotspots. It provides customized, branded captive portals ideal for businesses to improve brand visibility and rollout marketing campaigns.
  3. Ads. Express Wi-Fi provides ad-sponsored networks via banner and video ads, a popular monetization method in public networks.

Key Benefits of Express Wi-Fi

  1. Achieve better utilization and profitability from a portfolio of monetization levers
  2. Leverage Machine Learning and advanced analytics for optimal network deployment
  3. Integrate with existing networks, thanks to Technology Partners like Tanaza
  4. Reduced footprint thanks to the cloud-based SaaS model, and thus faster time to market.
  5. Lastly, access to a broad ecosystem of ‘off-the-shelf’ access points thanks to Partners’ multi-vendor compatibility like Tanaza.

The Express Wi-Fi users

Partners (Service Providers)

Through the Partner portal, Service Providers –known to Express Wi-Fi as partners, are enabled to perform end-to-end management of retailers, distributors, sales representatives, and brand ambassadors. Also, the insights tab displays business metrics data of crucial elements within the platform to improve hotspots’ performance.

In addition, have full control over revenue generation. For instance, the monetization feature displays insights about the revenue data from different monetization tools and provides SPs with opportunities to maximize revenue where and when it is needed.


Express Wi-Fi Partner’s portal
Image courtesy of Express Wi-Fi by Facebook


Express Wi-Fi also relies on local business owners operating Wi-Fi hotspots that customers (end-users) nearby can pay to access higher-speed bandwidth using local SPs. 

In fact, Retailers are the partners’ local representatives and are the point of contact for end-users to buy data and learn about the service. As a result, Service Providers can manage Express Wi-Fi retailers, distributors, sales reps, and brand ambassadors. Also, view their details and information, and perform actions such as adding new retailers, managing their balance, and editing their location information.

Retailers have a different interface that enables them to manage their Express Wi-Fi account, sell data packs to new or recurring customers, keep track of transactions, and perform top-ups.

Generate Revenue with Express WiFi - Retailer Portal

Express Wi-Fi Retailer’s portal
Image courtesy of Express Wi-Fi by Facebook

Customers (end-user)

Customers or end-users are the ones who purchase or get access to the Internet service offered by the Express Wi-Fi partner. 

Service Providers can manage Express Wi-Fi customers, invite customers, view their details and information, reply to customer data requests, apply vouchers and send messages. 

Actually, Customers need to download the Express Wi-Fi app (available for iOS and Android) to buy data packs and find nearby hotspots more easily. The App enables customers to purchase data packs or view their purchase history. In addition, Customers can perform actions like watching ads or invite friends to join Express Wi-Fi to earn free data and locate Wi-Fi zones.

Typically, Customers access Express Wi-Fi hotspots by signing up with a participating retailer and purchasing a prepaid data pack. Therefore, by using Express Wi-Fi hotspots, Partners can quickly expand their services and provide faster, more affordable connectivity to rural and urban areas.

Generate Revenues with Express WiFi - Customer Interface

Express Wi-Fi Customer’s portal
Image courtesy of Express Wi-Fi by Facebook

Where is Express Wi-Fi available?

Tanaza, a Technology Partner of Express Wi-Fi

Tanaza integrates seamlessly with Express Wi-Fi allowing SPs to have a full overview and management of APs while generating revenues with the Express Wi-Fi platform. 

Certainly, this partnership empowers Service Providers to configure, manage and troubleshoot unlimited access points and networks for Express Wi-Fi deployments. In short, is a win-win partnership.

Tanaza Firmware

The Tanaza Wi-Fi cloud infrastructure has 99.99% reliability. In fact, its technology is based on the Linux-based TanazaOS™ operating system, which is compatible with various brands’ access points. As a result, TanazaOS supports a wide range of chipsets, such as Qualcomm Atheros and Mediatek, based on ARM and MIPS CPUs. 

Most importantly, Tanaza’s multi compatibility gives SPs the freedom to choose the device of preference from our compatible list. 

Alternatively, when deploying new Wi-Fi networks, SPs have at their disposition the line of performing and cost-effective Tanaza Powered Devices. In addition, these devices come with the TanazaOS firmware already installed for a plug and play experience, guaranteeing high-efficiency levels and a considerable reduction of TCO.

Tanaza enables Service Providers to deploy Express Wi-Fi in emerging countries and connect rural areas while generating extra revenues over Wi-Fi networks.

Tanaza Architecture

First of all, Tanaza’s communication architecture and protocols have been designed to ensure the highest levels of security and reliability. As a result, the traffic coming from client devices and access point management, which passes through a 256-bit SSL encrypted tunnel, are entirely separated for safety. Furthermore, Tanaza domains are certified, and the platform is hosted on Amazon Web Services to ensure the highest levels of reliability in the market.

Manage your networks with Tanaza and generate revenue with Express Wi-Fi

In conclusion, Tanaza allows SPs to make substantial savings due to the elimination of expensive hardware controllers in the architecture. Also, it significantly reduces on-site maintenance interventions. Besides, compared to other professional solutions available in the market, Tanaza’s flexible licensing system allows you to reduce CAPEX significantly. 

Above all, the Tanaza platform is a SaaS that empowers SPs to manage networks from a centralized dashboard. Furthermore, the zero-touch provisioning feature allows remotely installing and configuring multiple APs. As a result, it ensures that the setup procedure is the same for all access points, regardless of the hardware brand.

In addition, Tanaza’s platform is user-friendly and intuitive; thus, no expertise is needed. The configuration and simplicity of Tanaza allow SPs to scale how and when they need it unlimitedly. 

Thanks to Express Wi-Fi Partners like Tanaza, Service Providers can offer better connectivity experiences to shops and businesses run by local entrepreneurs, with a broader range of compatible devices to choose from. So, SPs can generate extra revenues over WiFi in multiple ways.

Are you interested in Express WiFi?

If you are a Service Provider looking to expand your WiFi portfolio and monetize medium and large WiFi deployments with Express Wi-Fi in emerging markets, get in touch with us.
Request Express Wi-Fi Activation
Express WiFi by Facebook

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WiFi Hotspot Monetization
WiFi Hotspot Monetization with Express Wi-Fi by Facebook and Tanaza

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about WiFi hotspot monetization with
 Express Wi-Fi by Facebook and Tanaza

WiFi Hotspot Monetization represents an excellent opportunity for Service Providers to generate more revenues. Facebook has created Express Wi-Fi, a best in class platform for WiFi hotspot monetization in emerging countries.

Small businesses, in partnership with Service Providers, can grant WiFi connectivity to their customers and connected devices, implement advertising strategies, and sell data packs through the Express Wi-Fi platform.

Express Wi-Fi helps small businesses to offer fast and affordable WiFi services through hotspots spread across communities. Retailers, restaurants, hoteliers, and other small businesses can integrate Express Wi-Fi with Tanaza to monetize their WiFi investment while managing all their networking devices from a single dashboard.

Express Wi-Fi is already available in countries including Argentina, Brazil, some countries in Africa, Asi, and SouthEast Asia.

WiFi Hotspot Monetization with Express Wi-Fi

Express Wi-Fi by Facebook is an initiative by Facebook Connectivity to bring more people online and connect the unconnected. Worldwide, there are more than 3.8 billion people who are not yet online. The Express Wi-Fi platform aims to connect the world’s rural and underserved areas to the Internet. 

Express WiFi works with local Service Providers to enable retailers, restaurants, and stores with Express WiFi compatible access points to sell internet data packets to customers through the Express WiFi platform. 

The app, available for iOS and Android, accelerates the end-user onboarding process, allowing them to buy internet plans as needed and no extra fees.

What is the Express Wi-Fi platform?

Express Wi-Fi is a best in class SaaS Wi-Fi management platform with an innovative portfolio of monetization levers that helps Service Providers in launching and operating a sustainable high-quality Wi-Fi network. 

Service Providers can collaborate with local communities and local entrepreneurs to enlarge WiFi coverage. Express Wi-Fi offers a comprehensive platform that partners can leverage to manage their WiFi hotspots better and adapt their WiFi offering.

The Express Wi-Fi platform delivers for Service Providers and Business Owners a comprehensive platform to effectively monetize and grow their WiFi networks. On the other hand for End-Users is a quick and intuitive access to fast, reliable and affordable WiFi.

The WiFi opportunity:


  • 4G coverage gaps areas with high-density populations, where WiFi can offer a feasible way to overcome this gap. The platform can help better identify, deploy, and manage to optimize the operator’s mobile offering.
  • Areas with low 4G adoption where people can connect but are unable to for different reasons.
  • Areas with 4G congestion. With seamless roaming on the network, end users will benefit from an always-connected state. Thus, operators will better manage congested areas, where the lack of multiple monetization levers limits revenue generation.
  • Under-utilized Wi-Fi networks, for which indirect revenue levers can help create new revenues and increase network utilization.

How to use Express Wi-Fi for WiFi Hotspot Monetization

Service Providers’ customers can use Express Wi-Fi to configure and generate revenues from their WiFi network infrastructure. Small and medium businesses, where Express WiFi is available, can monetize their WiFi hotspots through ads, sponsored splash pages, recharge API, vouchers, loyalty programs, and utilize the referral program. 

For instance, businesses can configure the captive portal at targeted hotspots to display the logo or promotional image of their business or use banner ads on the captive portal and image-based rewarded data. Also, they can purchase data packs in bulk via the Express Wi-Fi App, with each voucher having a code that can be shared through the Express Wi-Fi App, via QR code or manually.

Express Wi-Fi multi-role access

The platform has multi-role access, depending on the type of role you have to manage the Express Wi-Fi by Facebook’s network. The kind of role ranges from administrators, retailers, distributors to end-users.


  • Administrators can have full access to the Express Wi-Fi Partner portal to manage every single platform viewpoint.
  • Retailers are businesses that ISPs partner with to sell data packs to users. Retailers represent the point of reference for consumers to buy data and learn about the service.
  • Distributors and sales representatives can manage a retailers’ network. Also, ambassadors promote the Express Wi-Fi platform awareness and submissions. Distributors own the channel, which enables partners to reach retailers and help them to manage sales to end-users. They can sell balances to retailers through a website via mobile phone.
  • Customers, or end-users, are purchasing or getting access to the Express Wi-Fi partner’s internet service.

Where is Express Wi-Fi available?

Express Wi-Fi has already been launched in over 35 regions around the world. Networks have been deployed with more than 20,000 hotspots to serve over 1 million people.
The platform is now a reality throughout Africa, Asia, South East Asia and South America.



Burkina Faso, Ghana, Kenya, Malawi, Nigeria, Senegal, South Africa, Tanzania and Uganda.

South America

Argentina, Brazil, Chile, Ecuador and Peru.


India, Nepal and Thailand.

South East Asia

Indonesia and Philippines.

Tanaza WiFi cloud-managed software integrates seamlessly with Express Wi-Fi.

Tanaza is an official Express Wi-Fi Technology Partner, which means that the Tanaza WiFi cloud management software integrates seamlessly with the Express Wi-Fi platform. Service Providers can use a fully integrated solution to manage their network deployments and the utmost monetization tools offered by Express Wi-Fi.

The Tanaza WiFi management platform

The Tanaza platform is a cloud-based WiFi management software that makes deployment, configuration, and remote monitoring of networks easier. The software enables network admins to manage WiFi networks, access points, SSIDs, and clients from one single dashboard in the cloud. The core technology, TanazaOS, is based on the reliable and robust Linux-based Operating System. The platform is compatible with multiple hardware devices for Service Providers to manage and monitor WiFi networks remotely.

Service Providers and Operators can deploy WiFi networks with different brands for robust and stable WiFi networks. In this way, they can grant users access to fast, affordable, and reliable Internet with Express Wi-Fi’s monetization levers.

Benefits of integrating Tanaza with Express Wi-Fi.

The Tanaza WiFi cloud management software represents a valuable opportunity for Service Providers and Operators willing to monetize WiFi hotspots with Express Wi-Fi.

SPs and Operators can manage WiFi networks from the Tanaza cloud dashboard and monetize them through the Express Wi-Fi platform. Tanaza offers great flexibility to choose the WiFi access points that best meet their needs, thanks to our multi-compatibility.

Enable retailers to sell daily, weekly, or monthly data packs. Retailers’ customers (end-users) can buy packages on-the-go, and use them to access the Internet until the data limit is reached or until the usage period expires.

By integrating Tanaza with Express Wi-Fi, Service Providers can:


  • Configure, monitor, and troubleshoot networks remotely from the Tanaza cloud dashboard.
  • Use affordable and high-performing access points, leveraging Tanaza’s multi-brand compatibility.
  • Reduce CapEx and OpEx because expensive hardware controllers are excluded.
  • Monetize your WiFi hotspots through the Express Wi-Fi platform, with direct and indirect revenues.
  • Deliver better utilization and profitability from an innovative portfolio of monetization levers.
  • Use a cloud-based SaaS model optimized for Wi-Fi operations.
  • Leverage advanced analytics for optimal network deployment.
  • Take advantage of a continuously evolving software platform.

Express Wi-Fi provides Operators with a complete platform to enhance their WiFi offering.

When enabling Express Wi-Fi, you become part of an ecosystem that grants fast, affordable, reliable, and scalable internet access all over the world. Through this program, Mobile Network Operators and Internet Service Providers can work together with local entities to boost WiFi coverage where and when it’s needed.

The Express Wi-Fi platform enables Service Providers and Operators to help people enjoy connectivity in underserved areas while assisting operators in managing and monetizing their offerings.

Monetize your networks with Express Wi-Fi and Tanaza

If you are a Service Provider interested in monetizing networks with the Express Wi-Fi platform, Tanaza represents a great asset to leverage thanks to its vendor-agnostic capability, which expands the range of devices compatible with Express Wi-Fi.

Request Express Wi-Fi Activation

Express Wi-Fi by Facebook dashboard