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Collect more WiFi user data through social login and custom forms

Tanaza has developed a feature to help WiFi network administrators collect additional custom WiFi user data in addition to the data already collected with authentication methods like social login, like Facebook, Twitter, Instagram, etc.

Once collected, this data can easily be leveraged to execute in-target marketing campaigns, such as email marketing.

 

Why is it important to collect WiFi user data

Once a user logs into a network using a popular authentication method like social login, the system collects personalized data about the WiFi user, like their gender, age, name, surname, email address, location to name a few. However, since social media platforms have adopted strict policies for user data protection, users can now customize their profiles’ visibility and can choose to keep private the personal information on their social media profiles.

As a result, Tanaza has combined two existing authentication methods to compensate for the lack of data provided by having just one. This latest update known as pre-filled form-based authentication provides a system that allows network administrators to request additional information about their WiFi users by enabling custom form authentication after social login that users must fill in before connecting to the WiFi network.

 

How to implement this feature in a public WiFi network

To collect more specific data about WiFi users, aside from the one collected with initial authentication method (i.e. social login), WiFi network administrator can simply enable custom form authentication, which consists on asking the users to fill in a custom form to complete the login, as seen on the image below of the Tanaza splash age editor’s Advanced Settings for Facebook Social Login.

This pre-filled form-based authentication is a handy captive portal configuration in public networks located in places like retail stores, supermarkets or educational institutes. By requesting a student number or a fidelity card number, the WiFi network administrator can be offer targeted discounts and share information tailored to the user. What is more, this tool can also serve as a verification system in order to identify that the user is a real user, using their personal phone number.

 

Thanks to the data retrieved from the WiFi user’s social profile (if its privacy setting allows that) and the information collected using the custom form, the WiFi network administrators can run targeted various types of marketing campaigns.

 

Check out a short GIF of the login process below:

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Users can now see their WiFi voucher usage data

Thanks to Tanaza’s captive portal, WiFi network administrators can enable multiple authentication methods for users to log into a public network.  WiFi vouchers is just one of the many authentication available.

Recently, Tanaza’s couponing system feature was updated so that WiFi network administrators could enable users to see details regarding the usage of their WiFi vouchers once they’ve logged in to the network using a coupon code.

The couponing system feature allows network administrators to distribute WiFi vouchers to configure a coupon template, set a data limit, a quota limit, a duration, add an expiration date, and enable the “stop and resume” option. Thanks to the latest update of the feature, the network administrator can now also choose whether or not to show its WiFi user detailed data about their voucher usage.

 

view voucher usage dataEnable coupon data usage on your splash page

In order to use this latest update and share data with the users, the WiFi network administrator must enabled this update within the couponing system feature. Once enabled and the user authenticates using the WiFi voucher, they are shown detailed data about their voucher usage, such as:

  • Voucher name
  • Total session time available
  • Consumed session time
  • Download quota
  • Upload quota
  • Number of devices connected

 

>> See how to enable this update on your SSID

 

Furthermore, This feature can be leveraged for both new WiFi users and for returning WiFi users, thanks to Tanaza’s remember me feature that automatically logs in users who have previously logged on to the network.

 

Practical cases for this feature update:

New users

Once they input the coupon code, new WiFi users will be shown the usage data (if enabled) the network administrator chooses to display and will then be redirected to a landing page.

Returning users (with welcome back splash page)

The Tanaza remember me feature allows returning users to automatically login to a WiFi network without the authentication process. A welcome back splash page will be displayed (as seen in the image above) automatically showing data about the voucher previously used to authenticate,  the returning user will be able to see usage data,such as session time and the remaining upload and download quota. The welcome back splash page will not require re-authentication and will give users the option to choose when to connect by simply clicking on the connect button which will redirect them to a landing page, or to request to be forgotten if they wish to use another login method or another coupon to access the network.  

Collect verified phone numbers from your WiFi network

Tanaza aims to develop its latest features according to its customers’ needs.
Because of this, it is now possible for WiFi network administrators to set up a custom form WiFi authentication together with a phone number verification.

This new feature enables WiFi network administrators to verify the phone number of its WiFi users once they have logged in through a custom form.


The custom form authentication allows owners of venues to collect personalised data about their clientele and enrich their database for marketing purposes. For example, using the custom form, theWiFi network administrator at a mall could ask WiFi users their gender, their favourite clothing brand, or if they want to receive special offers via email etc.

Collect verified phone numbers from WiFi users

In addition to personalised data and their email address, WiFi network administrators have now the possibility to ask and verify users phone number by simply adding the field “phone number (with SMS verification)”to the custom form, so that once the user fills the form and clicks on the button, an OTP (One Time Password) will be sent to that mobile number, that the user will copy into the splash page in order to complete the login.

The administrator of a network will be able to run marketing campaigns and leverage collected phone numbers, after asking WiFi users’ consent.

Moreover, each user can access the network with one single phone number for multiple devices which allows the administrator to understand better the total number of single users.   

Tanaza attends the Wi-Fi NOW Europe 2018 expo and conference

We are excited to announce that Tanaza will be attending the Wi-Fi NOW Europe expo and conference hosted in Berlin, Germany from the 6th to the 8th of November.
Every year, this 3-day event features industry-leading speakers from all over the world.

This year, our CEO Sebastiano Bertani will be a part of this fantastic lineup of speakers, speaking on the conference’s main stage. His session, titled ‘Great innovations: Delivering Wi-Fi intelligence via the Cloud,  will be conducted during Day 1 of the conference (November 6th) in the afternoon.

 

Attend the conference

If you are a Tanaza customer and you would like to attend the conference, we invite you to join the World’s Premier Wi-Fi Event with 25% discount. Get in touch with marketing@tanaza.com to obtain the voucher code.

Then, book your ticket here.

If you cannot attend the conference but would like to listen to Sebastiano’s session, we can send you a recording of it at a later date. If you are interested, please write us to marketing@tanaza.com.

 

Why attend the Wi-Fi NOW conference

Wi-Fi NOW is the only expo and conference in the world dedicated to Wi-Fi.

This year’s Wi-Fi Now Europe will discuss the following topics:

  • 802.11ax: A great leap forward for connectivity everywhere
  • Next-generation Wi-Fi for the hyper-connected Smart Home
  • Zooming in on Europe’s no. 1 Wi-Fi opportunity today: WiFi4EU
  • 2018: The year WiGig comes of age
  • Security & monetization: Powering the wireless enterprise
  • Wi-Fi IoT: A mass-market opportunity today
  • Connecting the unconnected with Wi-Fi & unlicensed bands
  • Mobility & convergence for carriers
  • On a mission: More spectrum for Wi-Fi in the 6 GHz band’

Tanaza hotspot system for Cisco Meraki users

Tanaza hotspot system is now compatible with Cisco Meraki indoor and outdoor devices.

 

Tanaza’s compatibility with Cisco Meraki enables WiFi professionals to utilize Tanaza’s hotspot features on Meraki devices, without replacing the vendor’s firmware.

Tanaza’s integration with Cisco Meraki enables Meraki Cloud Dashboard users to continue managing their access points from the Meraki interface while simultaneously using the Tanaza captive portal. With Tanaza, the WiFi network administrator can also customize the splash page of multi-vendor networks, composed of access points of different brands (including Meraki) from a single centralized dashboard.

Thanks to this new integration, Cisco Meraki users can set up free and paid hotspots with Tanaza’s captive portal. This means that WiFi network administrators will be able to create and customise their captive portals, collect data about WiFi users, and leverage their WiFi networks for marketing purposes.

Tanaza’s hotspot features such as the analytics dashboard, “remember me” and the splash page editor with its advertising tool and its multiple authentication methods, such as custom forms, social login and the couponing system, etc, will be available on Meraki-based WiFi hotspots.

 

>> Learn how to leverage Tanaza’s hotspot features with Cisco Meraki devices

 

This compatibility is still in BETA stage and is available on request for any Meraki devices.

If you would like to test out this new integration, please contact sales@tanaza.com.

 

More about Tanaza’s compatibility for high-end devices

 

Tanaza core is to provide an all in one software that empowers the feature set of 3rd party access points in the SMB range, adding an extremely easy to use hotspot software.

Since our customers, mainly channel partners, MSPs, system integrators, were extremely satisfied to use Tanaza for cost-efficient deployments and highly valued our hotspot features, they expressed interest in using it also with their more enterprise deployments.

For this reason, we listened to the feedback from our community for ideas and decided to make Tanaza’s hotspot system compatible with Cisco Meraki devices.

 

>> Learn to use Tanaza hotspot with high end devices (e.g. Cisco Meraki, Ruckus)

New feature available: bandwidth control on a per user-level

bandwidth control on a per user-level

Tanaza just released a new feature: the bandwidth control on a per user-level.

Tanaza already features the bandwidth management per SSID, which means that WiFi administrators can limit the total amount of bandwidth available for one SSID.

  • Example: in a Hotel with only two guests.
    A WiFi administrator configures an SSID with a maximum bandwidth of 10 Mbps.
    If the first guest could use 7 Mbps, the second guest will only be able to use the 3 Mbps remaining.
    The bandwidth is not shared equally among WiFi users.

 

What is the difference with the bandwidth control per user?

The bandwidth control per user means that a network administrator can limit the amount of bandwidth one user can use on the WiFi network.
The limit is set at the user level and not, at the global level (SSID). 

The capability to specify the bandwidth users can access will guarantee the same users’experience; the bandwidth is divided equally among WiFi users. Also, Tanaza’s Bandwidth Control per Client feature comes with a “boost” function, which allows hotel guests to exceed the bandwidth limit for a few seconds when they use a WiFi service.

  • Example: in a Hotel with only 5 guests.
    A WiFi administrator limits the bandwidth of the Hotel SSID at 10Mbps.
    Besides, he limits the bandwidth per WiFi users at 2Mbps.
    Each guest will have the possibility to use until 2Mbps while browsing. The bandwidth is shared equally between guests.

This new feature should solve issues especially for WiFi networks deployed in hotels where the WiFi users experience is significant.

 

bandwidth control on a per user-level