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The global economic value of WiFi reaches $1.96 trillion in 2018

The global economic value of WiFi in 2018

A report commissioned by the Wi-Fi Alliance estimates that the annual global economic value of WiFi is $1.96 trillion in 2018, and predicts that it will grow in the next five years by almost 80%, surpassing $3.47 trillion by 2023.

This report, completed by the Telecom Advisory Services, also points out WiFi’s role in creating job opportunities in different countries by evaluating its impact on different employment categories. It is forecasted that WiFi will create over one million jobs by 2023, a 50% increase in employment rate from 2018.

According to the report, WiFi is having a positive impact on the economy in four main categories:

  • Expanding consumer choice by developing alternative technologies (i.e. mesh networking systems);
  • Serving as a platform for the creation of innovative business models that develop and deliver unique services (i.e. remote cloud management services);
  • Expanding access to communication services for mobile and fixed networks;
  • Enhancing the effectiveness of wireline and cellular technologies by complementing them (i.e. with WiFi hotspots).

 

WiFi’s value to consumers and producers and its contribution to GDP

Due to diverse unlicensed spectrum environments, the true economic value of WiFi has always been difficult to determine. This report defines its economic value by taking into account the tangible, economic gains that WiFi provides to consumers and producers, as well as its net contribution to Gross Domestic Product (GDP).

Nowadays, WiFi’s value to consumers both inside and outside of the home is indisputable. WiFi is now so pervasive that its availability is taken for granted in many countries and its importance in everyday life often goes unrecognized. Most devices and home appliances use WiFi and are doing so at a growing rate. WiFi was installed in approximately 800 million households around the world and more than 340 million hotspots provided access to consumers, as of 2016.

WiFi also creates value on the production’s end: indeed, equipment manufacturers (access points, routers, gateways, controllers, but also appliances with built-in WiFi capability) and mobile carriers that rely on WiFi to offload traffic from their networks, all profit from its use.

Moreover, WiFi contributes to GDP growth by delivering undeniable social benefits: indeed, it provides a useful application to reduce the digital divide in rural or isolated territories, as well as an essential platform for free Internet access.

The value of WiFi and its growth estimate on six individual markets

In addition to defining WiFi’s economic impact on a global scale, the research also analyzes the individual economies of six different countries, underlining the value of WiFi and stressing the need for adequate unlicensed spectrum to ensure WiFi keeps delivering to economies, businesses and consumers.

The United States is at the top of the list: in this country, WiFi contributes $499 billion in economic value today and is expected to contribute $993 billion by 2023. Japan, Germany, and South Korea follow with respectively $171 billion, $94 billion, and $68 billion in Wi-Fi economic value as of 2018.

Value of WiFi on six individual markets

A dominant engine in the digital ecosystem

“Wi-Fi has a powerful and often underestimated economic impact all over the world,“ WiFi Alliance president and CEO of Edgar Figueroa stated. “This study brings attention to the tremendous economic benefit from Wi-Fi, and underscores the importance of favorable spectrum policy to ensure Wi-Fi continues delivering even greater economic and societal benefits for many years to come.”

“Wi-Fi technology should be recognized as one of the dominant economic engines of the digital ecosystem,” said Raul Katz, research author and President of Telecom Advisory Services. “Governments should develop the right incentives to stimulate the social and economic benefits of Wi-Fi, including assigning enough spectrum to avoid congestion across the globe, promoting the development of start-ups that rely on Wi-Fi to create applications, and leveraging Wi‑Fi technology to address the digital divide barrier.”

This research is an important step in validating WiFi’s role as a key indicator of economic health and market opportunity, as a new wireless generation approaches.

Indeed, WiFi creates value in different vertical markets, such as hospitality, education, public transportation, healthcare and retail to name a few, and many companies are successful in those sectors using Tanaza WiFi.

If you want to develop a WiFi project, our business consultants can help get you started and make the most out of it by understanding your business needs and guiding you through all the different features of the Tanaza platform, showing how they can help you to deploy a successful WiFi project.

Tanaza wins WiFi Now’s Best WiFi Startup and Best Enterprise WiFi Solution awards

We are excited to announce Tanaza’s win of two Wi-Fi NOW Awards. This year, Tanaza took home the awards in two categories: Best Wi-Fi Startup and Best Enterprise Wi-Fi Solution.

According to the award criteria posted on the Wi-Fi Now website for each category, the Best WiFi Startup award was given to the company who represented the best value proposition on the market today, and the Best Enterprise Wi-Fi Solution award was given to the vendor that had created the most value in this segment.

In a previous post, Tanaza announced its participation in the Wi-Fi NOW Europe expo and conference hosted in Berlin, Germany where our CEO Sebastiano Bertani would speak on the conference’s main stage in a session titled “Unbundling Wi-Fi hardware and software “.  

On November 6th, Sebastiano Bertani’s session took place. The session was attended and praised by many, including Wi-Fi NOW’s renowned CEO & Chairman, Claus Hetting, who defined his speech “interesting and provocative”.

If you would like to listen to Sebastiano Bertani’s session, we can send you a recording of it at a later date. If you are interested, please write us to marketing@tanaza.com.

 

On October 15th,  it was announced that Tanaza was shortlisted as a nominee in 3 different categories (Best WiFi Startup, Best Enterprise Wi-Fi Solution and Best Service Provider Wi-Fi Solution) of the 2018 version of the Wi-Fi NOW Awards. Tanaza won in 2 of the 3 categories in which it was a nominee.

>> See 2018 Wi-Fi NOW Award Nominee Shortlist

 

 

About Wi-Fi NOW

 

Wi-Fi NOW is the only expo and conference in the world dedicated to Wi-Fi.

Every year, expert speakers in the field of WiFi showcase their skills and share their expertise with event attendees. At the end of each day of the conference, the winners of the WiFi NOW awards are announced.

The winners consist of a select number of companies considered the world’s best in WiFi.

This year there were 8 different WiFi NOW award categories.

>> Find out more about the eight Wi-Fi NOW awards winner announced in Berlin

Photo: Awards Ceremony w/ Claus Hetting (Wi-Fi NOW), Taj Manku (Cognitive Systems), Sebastiano Bertani (Tanaza) & Lidia Caba (Eurona)

To ensure fair judging takes place, the Wi-Fi NOW awards process involves a panel of appointed judges, completely independent from the Wi-Fi NOW team or any of the shortlisted nominees.

>> See 2018 Wi-Fi NOW Award judges

 

 


 

Wi-Fi NOW 2018 Award Nominee Shortlist

Best Wi-Fi Startup:

Best Wi-Fi Innovation:

Best In-home Wi-Fi Product:

Best Wi-Fi Service Provider:

Best Wi-Fi IoT Product:

Best Enterprise Wi-Fi Solution:

Best Service Provider Wi-Fi Solution:

Wi-Fi NOW Award for Affordable Connectivity:

Collect more WiFi user data through social login and custom forms

Tanaza has developed a feature to help WiFi network administrators collect additional custom WiFi user data in addition to the data already collected with authentication methods like social login, like Facebook, Twitter, Instagram, etc.

Once collected, this data can easily be leveraged to execute in-target marketing campaigns, such as email marketing.

 

Why is it important to collect WiFi user data

Once a user logs into a network using a popular authentication method like social login, the system collects personalized data about the WiFi user, like their gender, age, name, surname, email address, location to name a few. However, since social media platforms have adopted strict policies for user data protection, users can now customize their profiles’ visibility and can choose to keep private the personal information on their social media profiles.

As a result, Tanaza has combined two existing authentication methods to compensate for the lack of data provided by having just one. This latest update known as pre-filled form-based authentication provides a system that allows network administrators to request additional information about their WiFi users by enabling custom form authentication after social login that users must fill in before connecting to the WiFi network.

 

How to implement this feature in a public WiFi network

To collect more specific data about WiFi users, aside from the one collected with initial authentication method (i.e. social login), WiFi network administrator can simply enable custom form authentication, which consists on asking the users to fill in a custom form to complete the login, as seen on the image below of the Tanaza splash page editor’s Advanced Settings for Facebook Social Login.

This pre-filled form-based authentication is a handy captive portal configuration in public networks located in places like retail stores, supermarkets or educational institutes. By requesting a student number or a fidelity card number, the WiFi network administrator can be offer targeted discounts and share information tailored to the user. What is more, this tool can also serve as a verification system in order to identify that the user is a real user, using their personal phone number.

 

Thanks to the data retrieved from the WiFi user’s social profile (if its privacy setting allows that) and the information collected using the custom form, WiFi professionals can run various types of targeted marketing campaigns.

 

Check out a short GIF of the login process below:

Schedule a demo

Users can now see their WiFi voucher usage data

Thanks to Tanaza’s captive portal, WiFi network administrators can enable multiple authentication methods for users to log into a public network.  WiFi vouchers is just one of the many authentication available.

Recently, Tanaza’s couponing system feature was updated so that WiFi network administrators could enable users to see details regarding the usage of their WiFi vouchers once they’ve logged in to the network using a coupon code.

The couponing system feature allows network administrators to distribute WiFi vouchers to configure a coupon template, set a data limit, a quota limit, a duration, add an expiration date, and enable the “stop and resume” option. Thanks to the latest update of the feature, the network administrator can now also choose whether or not to show its WiFi user detailed data about their voucher usage.

 

view voucher usage dataEnable coupon data usage on your splash page

In order to use this latest update and share data with the users, the WiFi network administrator must enabled this update within the couponing system feature. Once enabled and the user authenticates using the WiFi voucher, they are shown detailed data about their voucher usage, such as:

  • Voucher name
  • Total session time available
  • Consumed session time
  • Download quota
  • Upload quota
  • Number of devices connected

 

>> See how to enable this update on your SSID

 

Furthermore, This feature can be leveraged for both new WiFi users and for returning WiFi users, thanks to Tanaza’s remember me feature that automatically logs in users who have previously logged on to the network.

 

Practical cases for this feature update:

New users

Once they input the coupon code, new WiFi users will be shown the usage data (if enabled) the network administrator chooses to display and will then be redirected to a landing page.

Returning users (with welcome back splash page)

The Tanaza remember me feature allows returning users to automatically login to a WiFi network without the authentication process. A welcome back splash page will be displayed (as seen in the image above) automatically showing data about the voucher previously used to authenticate,  the returning user will be able to see usage data,such as session time and the remaining upload and download quota. The welcome back splash page will not require re-authentication and will give users the option to choose when to connect by simply clicking on the connect button which will redirect them to a landing page, or to request to be forgotten if they wish to use another login method or another coupon to access the network.  

Collect verified phone numbers from your WiFi network

Tanaza aims to develop its latest features according to its customers’ needs.
Because of this, it is now possible for WiFi network administrators to set up a custom form WiFi authentication together with a phone number verification.

This new feature enables WiFi network administrators to verify the phone number of its WiFi users once they have logged in through a custom form.


The custom form authentication allows owners of venues to collect personalised data about their clientele and enrich their database for marketing purposes. For example, using the custom form, theWiFi network administrator at a mall could ask WiFi users their gender, their favourite clothing brand, or if they want to receive special offers via email etc.

Collect verified phone numbers from WiFi users

In addition to personalised data and their email address, WiFi network administrators have now the possibility to ask and verify users phone number by simply adding the field “phone number (with SMS verification)”to the custom form, so that once the user fills the form and clicks on the button, an OTP (One Time Password) will be sent to that mobile number, that the user will copy into the splash page in order to complete the login.

The administrator of a network will be able to run marketing campaigns and leverage collected phone numbers, after asking WiFi users’ consent.

Moreover, each user can access the network with one single phone number for multiple devices which allows the administrator to understand better the total number of single users.   

Tanaza attends the Wi-Fi NOW Europe 2018 expo and conference

We are excited to announce that Tanaza will be attending the Wi-Fi NOW Europe expo and conference hosted in Berlin, Germany from the 6th to the 8th of November.
Every year, this 3-day event features industry-leading speakers from all over the world.

This year, our CEO Sebastiano Bertani will be a part of this fantastic lineup of speakers, speaking on the conference’s main stage. His session, titled ‘Great innovations: Delivering Wi-Fi intelligence via the Cloud,  will be conducted during Day 1 of the conference (November 6th) in the afternoon.

 

Attend the conference

If you are a Tanaza customer and you would like to attend the conference, we invite you to join the World’s Premier Wi-Fi Event with 25% discount. Get in touch with marketing@tanaza.com to obtain the voucher code.

Then, book your ticket here.

If you cannot attend the conference but would like to listen to Sebastiano’s session, we can send you a recording of it at a later date. If you are interested, please write us to marketing@tanaza.com.

 

Why attend the Wi-Fi NOW conference

Wi-Fi NOW is the only expo and conference in the world dedicated to Wi-Fi.

This year’s Wi-Fi Now Europe will discuss the following topics:

  • 802.11ax: A great leap forward for connectivity everywhere
  • Next-generation Wi-Fi for the hyper-connected Smart Home
  • Zooming in on Europe’s no. 1 Wi-Fi opportunity today: WiFi4EU
  • 2018: The year WiGig comes of age
  • Security & monetization: Powering the wireless enterprise
  • Wi-Fi IoT: A mass-market opportunity today
  • Connecting the unconnected with Wi-Fi & unlicensed bands
  • Mobility & convergence for carriers
  • On a mission: More spectrum for Wi-Fi in the 6 GHz band’